{"id":1391,"date":"2020-08-09T08:25:57","date_gmt":"2020-08-09T08:25:57","guid":{"rendered":"https:\/\/super-news.info\/it\/iab-forum-novembre-2020-inside-marketing\/"},"modified":"2020-08-09T08:25:59","modified_gmt":"2020-08-09T08:25:59","slug":"iab-forum-novembre-2020-inside-marketing","status":"publish","type":"post","link":"https:\/\/super-news.info\/it\/iab-forum-novembre-2020-inside-marketing\/","title":{"rendered":"IAB Forum novembre 2020 &#8211; Inside Marketing"},"content":{"rendered":"<p> IAB Forum torna dal 10 al 12 novembre 2020; si tratta dell\u2019appuntamento dedicato al mondo del digitale, rivolto non solo agli operatori della pubblicit\u00e0 online, ma anche a tutti i professionisti del marketing e della comunicazione che vogliano avere una prospettiva sul futuro del digitale e del suo ruolo nell\u2019era post lockdown. Oggi l\u2019evento giunge alla sua diciottesima edizione e si prospetta come un incontro imperdibile che vuole fare da guida in un contesto, sociale ed economico, in cui abilitare un progresso che sia innovativo e sostenibile, qualitativo ed etico. L\u2019appuntamento prevede un programma di tre giorni, ricco di relatori sia internazionali che italiani, personaggi di spicco del settore che si alterneranno in uno studio con soluzioni tecnologiche avanzate o collegati da remoto. Il claim di quest\u2019anno \u00e8 \u201cWelcome to Metaverse\u201d, con il quale IAB Italia vuole porre subito l\u2019accento sul tema centrale: l\u2019evoluzione della customer experience. Il termine \u201cMetaverse\u201d richiama il mondo dei videogames come Fortnite e vuole rappresentare un \u201cluogo\/non luogo\u201d dove l\u2019esperienza di utilizzo combina sia fisico che digitale e vuole essere sia coinvolgente che personalizzata. Un videogioco, ormai diffusissimo, che oggi \u00e8 quindi molto pi\u00f9 di tutto ci\u00f2, tra cui un antagonista delle grandi piattaforme di entertainment e dei social media. Si esplorer\u00e0 in questo modo la trasformazione della customer experience in un percorso che combiner\u00e0 innovazione tecnologica, analisi dei cambiamenti sociali, strategie di marketing e molto altro. I partecipanti all\u2019evento avranno modo di assumere una nuova visione del futuro attraverso strumenti concreti. Quest\u2019evento, a causa dell\u2019emergenza sanitaria, si presenter\u00e0, come molti altri durante l\u2019anno in corso, da remoto; per questo motivo l\u2019esperienza sar\u00e0 curata ancora pi\u00f9 nel dettaglio, attraverso l\u2019utilizzo di tecnologie per aumentare il coinvolgimento dei partecipanti. Lo studio fisico invece sar\u00e0 il centro di un sistema on\/offline dove speaker e pubblico potranno interagire tra loro. Oltre al convegno principale, che si terr\u00e0 il 10 novembre, \u00e8 prevista, l\u201911 novembre, una seconda edizione di \u201cIAB Game Changers\u201d: si tratta di scambi a due sui temi del cambiamento, un format gi\u00e0 sperimentato con successo durante la Milano Digital Week. Sar\u00e0 lanciata anche una \u201cCall for Ideas\u201d sul futuro della comunicazione con il coinvolgimento di centinaia di giovani. Il 12 novembre invece ci si focalizzer\u00e0 sui workshop organizzati dalle aziende sponsor e dedicati ad approfondimenti sull\u2019advertising online e sulle ultime novit\u00e0 del settore. PARTECIPA<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"https:\/\/www.insidemarketing.it\/eventi\/iab-forum-2020\/\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IAB Forum torna dal 10 al 12 novembre 2020; si tratta dell\u2019appuntamento dedicato al mondo del digitale, rivolto non solo agli operatori della pubblicit\u00e0 online, ma anche a tutti i professionisti del marketing e della comunicazione che vogliano avere una prospettiva sul futuro del digitale e del suo ruolo nell\u2019era post lockdown. Oggi l\u2019evento giunge [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1392,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novita-di-marketing-digitale"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IAB Forum novembre 2020 - Inside Marketing - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/it\/iab-forum-novembre-2020-inside-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAB Forum novembre 2020 - Inside Marketing - Super News\" \/>\n<meta property=\"og:description\" content=\"IAB Forum torna dal 10 al 12 novembre 2020; si tratta dell\u2019appuntamento dedicato al mondo del digitale, rivolto non solo agli operatori della pubblicit\u00e0 online, ma anche a tutti i professionisti del marketing e della comunicazione che vogliano avere una prospettiva sul futuro del digitale e del suo ruolo nell\u2019era post lockdown. 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