{"id":1063,"date":"2019-09-16T12:28:29","date_gmt":"2019-09-16T12:28:29","guid":{"rendered":"https:\/\/super-news.info\/it\/world-marketing-summit-italia-2019\/"},"modified":"2019-09-16T12:28:29","modified_gmt":"2019-09-16T12:28:29","slug":"world-marketing-summit-italia-2019","status":"publish","type":"post","link":"https:\/\/super-news.info\/it\/world-marketing-summit-italia-2019\/","title":{"rendered":"World Marketing Summit Italia 2019"},"content":{"rendered":"<p>    Data   Inizio: 22 Novembre, 2019 Fine: 23 Novembre, 2019   Google Calendar  Info Evento   Il World Marketing Summit ITALIA 2019 \u00e8 alla sua prima edizione nella penisola: fortemente voluto dal suo ideatore, Philip Kotler, vuole offrire anche agli imprenditori e ai manager italiani uno sguardo nuovo sul marketing strategico e gli strumenti pi\u00f9 efficaci per attuare cambiamenti positivi al proprio business. Due temi saranno centrali per questo primo appuntamento: l\u2019impatto positivo del business sulla societ\u00e0 e sull\u2019ambiente e la superintellingenza per rafforzare la competitivit\u00e0 e ampliare la propria vision. Verranno infatti trattati argomenti estremamente attuali come la sostenibilit\u00e0, l\u2019etica, la costante crescita, la formazione di community e ancora le neuroscienze, l\u2019IA, l\u2019IoT , i Big data e la blockchain. Programma World Marketing Summit ITALIA 2019 Prima giornata \u2013 22 novembre 08:30 Registrazione 09:30 Saluti istituzionali e introduzione alla sessione plenaria 09:45 Opening Lecture: From Good Products to Common Good con il prof. Philip Kotler 11:30 Q&amp;A con il prof. Philip Kotler 11:45 PANEL 1 \u2013 Positive Impact in the Experience of Business Leaders con Mauro Bombacigno, head of corporate engagement di BNP Paribas Italia, Nicoletta Luppi, senior vice president e managing mirector per MSD Italia, e Fabrizio Contardi, global markets trade marketing director per Asahi Premium Brand. 13:00 Networking lunch 15:00 Keynote Speech: Super Intelligence and Decisions: Can We Still Choose? con il prof. Moran Cerf 15:45 Coffee break 16:00 PANEL 2 \u2013 Super Intelligence as Organizational and Personal Change Driver con Ernesto Ciorra, head of innovability di Enel, Ivan Ortenzi, chief innovation evangelist per Bip, Roberto Tundo, chief information officer per Terna, e Emiliano Santi, global head of data analytics per Bloomberg Lp. 18:00 Chiusura dei lavori Seconda giornata \u2013 23 novembre 09:00 Masterclass 1 \u2013 Data, Customer Empowerment and Sustainability con i proff. Moran Cerf e Philip Kotler, Veronica Civiero, TedX speaker, Luca La Mesa, president di Procter&amp;Gamble Alumni Italia \u2013 Social Media Consultant, e Emiliano Santi, global head of data analytics per Bloomberg Lp. 09:00 Masterclass 2 \u2013 Innovative Leadership Approaches for Creating Positive Impact con i proff. Moran Cerf e Philip Kotler, Rachele Gabellini, professional trainer ed european space agency consultant, Angelo Monoriti, Kotler Impact Italia member e adjunct professor of negotiation alla Luiss, Fabrizio Contardi, global markets trade marketing director per Asahi Premium Brand, e Leonardo D\u2019Urso, adjunct professor Straus Institute for dispute resolution alla Pepperdine University di Malib\u00f9. 09:00 Masterclass 3 \u2013 Sustainability in a Hybrid World con Roberto Basso, senior advisor for communication strategies, i proff. Moran Cerf e Philip Kotler, Ivan Ortenzi, chief innovation eangelist per Bip, Mauro Bombacigno, head of corporate engagement per BNP Paribas Italia, e Roberto Tundo, chief information officer per Terna. 09:00 Masterclass 4 \u2013 Technologies and the Disruption of the Value Chain Model con Raffaella Nargi, head of strategic partners platform di Vodafone, Francesco Marcellino, chief executive officer per Datawizard, i proff. Moran Cerf e Philip Kotler, e Sadia Kibria, chief executive officer per Kotler Impact inc. 12:30 Fine lavori e consegna attestato di partecipazione Maggiori info     Location   Viale Romania, 32, Roma Campus Luiss   Prezzo   799,00Iva inclusa  559,00 Iva inclusa  Early Bird fino al:  30 Settembre 2019<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"https:\/\/www.insidemarketing.it\/eventi\/world-marketing-summit-italia-2019\/\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Data Inizio: 22 Novembre, 2019 Fine: 23 Novembre, 2019 Google Calendar Info Evento Il World Marketing Summit ITALIA 2019 \u00e8 alla sua prima edizione nella penisola: fortemente voluto dal suo ideatore, Philip Kotler, vuole offrire anche agli imprenditori e ai manager italiani uno sguardo nuovo sul marketing strategico e gli strumenti pi\u00f9 efficaci per attuare [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1063","post","type-post","status-publish","format-standard","hentry","category-novita-di-marketing-digitale"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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