{"id":9379,"date":"2019-09-14T13:01:22","date_gmt":"2019-09-14T10:01:22","guid":{"rendered":"https:\/\/super-news.info\/hu\/huha-fordulat-az-influenerek-piacan-marketing\/"},"modified":"2019-09-14T13:01:23","modified_gmt":"2019-09-14T10:01:23","slug":"huha-fordulat-az-influenerek-piacan-marketing","status":"publish","type":"post","link":"https:\/\/super-news.info\/hu\/huha-fordulat-az-influenerek-piacan-marketing\/","title":{"rendered":"H\u00faha, fordulat az influenerek piac\u00e1n? &#8211; Marketing"},"content":{"rendered":"<p>Az online t\u00e9rben l\u00e9v\u0151 akt\u00edv v\u00e1llalatok 86 sz\u00e1zal\u00e9ka haszn\u00e1l influencereket a term\u00e9keik promot\u00e1l\u00e1s\u00e1ra, ami bizony\u00edtottan 3,21 sz\u00e1zal\u00e9kkal nagyobb aktivit\u00e1st gener\u00e1l a posztokon, mint a m\u00e1rka a saj\u00e1t profilj\u00e1n.Ha felm\u00e9sz ak\u00e1r ebben a pillanatban is Instagramra vagy Facebookra, nagyon kicsi az es\u00e9lye annak, hogy nem j\u00f6n Veled szembe egyetlen influencer m\u00e1rk\u00e1zott tartalma sem. Az influencer marketing Magyarorsz\u00e1gon ma m\u00e1r nem sz\u00e1m\u00edt \u00fajdons\u00e1gnak a m\u00e1rkaismerts\u00e9g\u00fcket n\u00f6velni k\u00edv\u00e1n\u00f3 c\u00e9gek k\u00f6r\u00e9ben. Valami viszont Neked is fejt\u00f6r\u00e9st okozhat: kit is v\u00e1lassz pontosan? Vajon egy mikro- vagy makroinfluencer lesz a sikered z\u00e1loga? A kevesebb k\u00f6vet\u0151sz\u00e1m n\u00e9ha t\u00e9nyleg t\u00f6bb? Vagy \u00e9rdemes biztosra menni a tekint\u00e9lyes rajong\u00f3t\u00e1borral rendelkez\u0151, magyar Instagram influencerek seg\u00edts\u00e9g\u00e9vel? Al\u00e1bb minden k\u00e9rd\u00e9sedre v\u00e1laszt kapsz!Ahogyan a 7blog.hu \u00edrja, az influencer marketing Magyarorsz\u00e1gon 2016-ban lend\u00fclt csak fel igaz\u00e1n: ekkor jelent\u0151sen megn\u0151tt az \u00e9rdekl\u0151d\u00e9s a v\u00e9lem\u00e9nyvez\u00e9reken kereszt\u00fcli kommunik\u00e1ci\u00f3 ir\u00e1nt a m\u00e1rk\u00e1k r\u00e9sz\u00e9r\u0151l, f\u0151k\u00e9nt az Instagram marketing keretein bel\u00fcl. Nem titok, hogy az Y \u00e9s Z gener\u00e1ci\u00f3khoz val\u00f3ban hat\u00e9konyan el lehet jutni az influencereken kereszt\u00fcl. A branded content \u00faj fel\u00fcleteken val\u00f3 haszn\u00e1lata \u00e9s a vide\u00f3s tartalom el\u0151ret\u00f6rt az elm\u00falt h\u00e1rom \u00e9vben. Egyre t\u00f6bb influencer \u00fcgyn\u00f6ks\u00e9g sz\u00fcletik, hiszen a marketingesek is bel\u00e1tt\u00e1k, hogy a fiataloknak \u00faj p\u00e9ldak\u00e9peik vannak: videoj\u00e1t\u00e9koz\u00f3 Youtuberek, \u00f6njel\u00f6lt Insta-modellek \u00e9s t\u00e1tog\u00f3 TikTok-osok, akik bizony nagyon meggy\u0151z\u0151 sz\u00e1mokat produk\u00e1lnak. Az online t\u00e9rben l\u00e9v\u0151 akt\u00edv v\u00e1llalatok 86 sz\u00e1zal\u00e9ka haszn\u00e1l influencereket a term\u00e9keik promot\u00e1l\u00e1s\u00e1ra, ami bizony\u00edtottan 3,21 sz\u00e1zal\u00e9kkal nagyobb aktivit\u00e1st gener\u00e1l a posztokon, mint a m\u00e1rka a saj\u00e1t profilj\u00e1n. Nem csoda teh\u00e1t, hogy az influencer marketing Magyarorsz\u00e1gon is nagy n\u00e9pszer\u0171s\u00e9gnek \u00f6rvend. Az Influencer Magazin \u00e1ltal megk\u00e9rdezett c\u00e9gek 52,7 sz\u00e1zal\u00e9ka dolgozott p\u00e9ld\u00e1ul m\u00e1r egy\u00fctt t\u00f6bb mint 4 v\u00e9lem\u00e9nyvez\u00e9rrel egy-egy kamp\u00e1ny keretein bel\u00fcl. Ez persze mind sz\u00e9p \u00e9s j\u00f3, de ha Te is komolyan gondolkodsz a v\u00e9lem\u00e9nyvez\u00e9rekkel val\u00f3 egy\u00fcttm\u0171k\u00f6d\u00e9sen, biztosan felmer\u00fclt Benned a k\u00e9rd\u00e9s, hogy ki is legyen a c\u00e9ged arca? Mikro- vagy makroinfluencerrel \u00e9rdemes ink\u00e1bb szerz\u0151d\u00e9st k\u00f6tn\u00f6d? S egy\u00e1ltal\u00e1n: e k\u00e9t, k\u00fcl\u00f6nb\u00f6z\u0151 t\u00edpus\u00fa influencer mit jelent pontosan?  Az influencer jelent\u00e9se, mint fogalom eg\u00e9sz biztosan a kisujjadban van. De azt tudod p\u00e9ld\u00e1ul, hogy mekkora k\u00f6vet\u0151sz\u00e1mmal rendelkeznek a mikro- \u00e9s makroinfluencerek? A teljes poszt itt \u00e9rhet\u0151 el.<br \/>\nAz influencereket az idei Internet Hungary konferencia is alaposan g\u00f3rcs\u0151 al\u00e1 veszi. K\u00f6vesd az oldalunkat a\u00a0Facebook-on \u00e9s a\u00a0<a href=\"https:\/\/twitter.com\/digitalhungary\" target=\"_blank\" rel=\"noopener noreferrer\">Twitteren<\/a> is!<script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"https:\/\/www.digitalhungary.hu\/marketing\/Huha-fordulat-az-influenerek-piacan\/8912\/\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Az online t\u00e9rben l\u00e9v\u0151 akt\u00edv v\u00e1llalatok 86 sz\u00e1zal\u00e9ka haszn\u00e1l influencereket a term\u00e9keik promot\u00e1l\u00e1s\u00e1ra, ami bizony\u00edtottan 3,21 sz\u00e1zal\u00e9kkal nagyobb aktivit\u00e1st gener\u00e1l a posztokon, mint a m\u00e1rka a saj\u00e1t profilj\u00e1n.Ha felm\u00e9sz ak\u00e1r ebben a pillanatban is Instagramra vagy Facebookra, nagyon kicsi az es\u00e9lye annak, hogy nem j\u00f6n Veled szembe egyetlen influencer m\u00e1rk\u00e1zott tartalma sem. Az influencer marketing [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9380,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-9379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalis-marketing-hirek"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>H\u00faha, fordulat az influenerek piac\u00e1n? - Marketing - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/hu\/huha-fordulat-az-influenerek-piacan-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H\u00faha, fordulat az influenerek piac\u00e1n? - Marketing - Super News\" \/>\n<meta property=\"og:description\" content=\"Az online t\u00e9rben l\u00e9v\u0151 akt\u00edv v\u00e1llalatok 86 sz\u00e1zal\u00e9ka haszn\u00e1l influencereket a term\u00e9keik promot\u00e1l\u00e1s\u00e1ra, ami bizony\u00edtottan 3,21 sz\u00e1zal\u00e9kkal nagyobb aktivit\u00e1st gener\u00e1l a posztokon, mint a m\u00e1rka a saj\u00e1t profilj\u00e1n.Ha felm\u00e9sz ak\u00e1r ebben a pillanatban is Instagramra vagy Facebookra, nagyon kicsi az es\u00e9lye annak, hogy nem j\u00f6n Veled szembe egyetlen influencer m\u00e1rk\u00e1zott tartalma sem. 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