{"id":8403,"date":"2019-08-28T18:14:37","date_gmt":"2019-08-28T15:14:37","guid":{"rendered":"https:\/\/super-news.info\/hu\/az-apple-mar-a-80-as-evekben-is-a-spanyolviasz-ujrafelfedezesebol-elt-e-volution\/"},"modified":"2019-08-28T18:14:38","modified_gmt":"2019-08-28T15:14:38","slug":"az-apple-mar-a-80-as-evekben-is-a-spanyolviasz-ujrafelfedezesebol-elt-e-volution","status":"publish","type":"post","link":"https:\/\/super-news.info\/hu\/az-apple-mar-a-80-as-evekben-is-a-spanyolviasz-ujrafelfedezesebol-elt-e-volution\/","title":{"rendered":"Az Apple m\u00e1r a 80-as \u00e9vekben is a spanyolviasz \u00fajrafelfedez\u00e9s\u00e9b\u0151l \u00e9lt &#8211; E-volution"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<p>Folytat\u00e1sos cikk\u00fcnket egy rekl\u00e1mfiask\u00f3val kezdj\u00fck, majd egy Steve Jobs-os cliffhangerrel fejezz\u00fck be.<\/p>\n<div id=\"article_text\">\n<p>Amikor Jobs\u00e9k leforgatt\u00e1k a <strong>mindent viv\u0151 rekl\u00e1mfilmj\u00fcket Ridley Scottal<\/strong>, azt hitt\u00e9k, hogy beletenyereltek a tutiba \u00e9s innent\u0151l kezdve minden ilyen sim\u00e1n fog menni. Nagyobbat nem is t\u00e9vedhettek volna.<\/p>\n<p>A terven sokat nem v\u00e1ltoztattak, a k\u00f6vetkez\u0151 Apple rekl\u00e1mot is a Super Bowlon tolt\u00e1k le egy \u00e9vvel k\u00e9s\u0151bb \u00e9s Ridley Scott\u00f3l sem mentek t\u00fal messzire, mivel az \u00faj kisfilm rendez\u00e9s\u00e9re testv\u00e9r\u00e9t, Tony-t k\u00e9rt\u00e9k fel. Ezzel m\u00e9g \u00f6nmag\u00e1ban nem is lett volna baj, a gondok ott kezd\u0151dtek, hogy a Lemmingeknek elkeresztelt rekl\u00e1mfilm meglehet\u0151sen furcsa lett.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/V-SJQdREDKM\" width=\"750\" height=\"360\" frameborder=\"0\"><\/iframe><\/p>\n<p>A vakon a szakad\u00e9k fel\u00e9 l\u00e9pked\u0151 irodai alkalmazottak k\u00e9p\u00e9vel l\u00e9nyeg\u00e9ben az itt mindenki h\u00fclye rajtunk k\u00edv\u00fcl narrat\u00edv\u00e1j\u00e1ba pr\u00f3b\u00e1ltak besimulni, csak h\u00e1t ezt a mentalit\u00e1st Amerik\u00e1ban annyira nem szeretik. \u00cdgy a Super Bowlon jeges csend fogadta a filmet, holott az egy \u00e9vvel kor\u00e1bbi Apple rekl\u00e1m l\u00e1tt\u00e1n kish\u00edj\u00e1n lebontotta a n\u00e9p a standiont \u00f6r\u00f6m\u00e9ben.<\/p>\n<p><strong>A sz\u00f6vegszerkeszt\u0151k alf\u00e1ja \u00e9s omeg\u00e1ja: a PageMaker<\/strong><\/p>\n<p>Ett\u0151l a mell\u00e9ny\u00fal\u00e1st\u00f3l eltekintve az\u00e9rt nem lehetett azt mondani, hogy rosszul megy az Apple szekere. A Macintosh gy\u00f6ny\u00f6r\u0171en indult, vitt\u00e9k mint a cukrot, viszont egy dolog m\u00e9g hi\u00e1nyzott. Egy \u00fct\u0151s, izmos alkalmaz\u00e1s, mint amilyen anno a <strong>VisiCalc volt az Apple II-n\u00e9l<\/strong>. Ez lett a sz\u00f6vegszerkeszt\u0151 forradalmat elind\u00edt\u00f3 <strong>PageMaker<\/strong> \u00e9s az <strong>Apple LaserWriter<\/strong>. Az el\u0151bbi egy grafikus interf\u00e9szre tervezett sz\u00f6vegszerkeszt\u0151 program, az ut\u00f3bbi pedig az els\u0151 t\u00f6meggy\u00e1rt\u00e1sba ker\u00fcl\u0151 l\u00e9zeres nyomtat\u00f3 volt. Ez akkoriban a hihetetlennek t\u0171n\u0151 nyolc 300dpi-s oldal\/perc sebess\u00e9ggel dolgozott, \u00e9s ehhez hasonl\u00f3an kem\u00e9ny volt az \u00e1ra is, majdnem 7000 doll\u00e1rt k\u00e9rtek el \u00e9rte (mai \u00e9rt\u00e9ken, kis h\u00edj\u00e1n \u00f6tmilli\u00f3 forintot).<\/p>\n<p><strong>Az Apple hat\u00e1s: \u00fajra feltal\u00e1lni a spanyolviaszt <\/strong><\/p>\n<p>Persze ezek egyike sem min\u0151s\u00fclt hatalmas felfedez\u00e9snek, hiszen nem ez volt a vil\u00e1g els\u0151 l\u00e9zeres nyomtat\u00f3ja, ahogyan a PageMaker sem volt az els\u0151 sz\u00f6vegszerkeszt\u0151 program, ahogyan az iPhone sem az els\u0151 okostelefon volt. Azonban az Apple-re jellemz\u0151en ezek a term\u00e9kek el\u00fct\u00f6ttek a f\u0151sodort\u00f3l, \u00e9s ez volt az, ami val\u00f3ban sz\u00e1m\u00edtott. R\u00e1ad\u00e1sul a nyomtat\u00f3nak volt egy olyan tulajdons\u00e1ga, amivel egyb\u0151l piacvezet\u0151v\u00e9 v\u00e1lt. Az Apple LaserWriter ugyanis a kicsomagol\u00e1sa pillanat\u00e1t\u00f3l kezdve h\u00e1l\u00f3zatkompatibilis volt, \u00edgy meg lehetett vele azt csin\u00e1lni, hogy a rendszergazd\u00e1k fogtak egy sor Mac g\u00e9pet, h\u00e1l\u00f3zatba k\u00f6t\u00f6tt\u00e9k azokat \u00e9s megosztott\u00e1k a nyomtata\u00f3t ezek mindegyik\u00e9vel. R\u00e1ad\u00e1sul eg\u00e9sz komoly irod\u00e1k lefedetts\u00e9g\u00e9t tudt\u00e1k \u00edgy biztos\u00edtani, ugyanis egy korabeli h\u00edrad\u00e1s szerint ak\u00e1r 31 g\u00e9pet is k\u00e9pesek voltak \u00edgy \u00f6sszek\u00f6tni \u00e9s egyetlen nyomtat\u00f3val kiszolg\u00e1lni.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/YvLgNYvQai8\" width=\"750\" height=\"360\" frameborder=\"0\"><\/iframe><\/p>\n<p>Ezt fejelte meg a <strong>PageMaker<\/strong> azzal, hogy a men\u0151 hardverhez egy hib\u00e1tlan szoftver is t\u00e1rsult. Akkora m\u00e9rf\u00f6ldk\u0151 volt ez a program a sz\u00e1m\u00edt\u00e1stechnika t\u00f6rt\u00e9net\u00e9ben, hogy 1987-re \u00e9vente k\u00f6zel 20 milli\u00f3t \u00e9rt\u00e9kes\u00edtettek bel\u0151le.<\/p>\n<p><strong>Miel\u0151tt becsap a m\u00e9nk\u00fc<\/strong><\/p>\n<p>Sz\u00f3val ott tartunk, hogy a nyolcvanas \u00e9vek k\u00f6zep\u00e9n j\u00e1runk, minden cs\u00facsszuper, has\u00edt a c\u00e9g, mint a v\u00f6cs\u00f6k, \u00e9s senki nem sejti, hogy mindj\u00e1rt belecsap\u00f3dik az exkrementum a ventill\u00e1torba.<\/p>\n<p>Ahhoz, hogy \u00e9rtelmezni tudjuk, hogy pontosan mi is t\u00f6rt\u00e9nt, \u00e9rdemes egy p\u00e1r h\u00f3napot visszamenni a sztorinkban. Ugyan Steve Jobs volt az Apple legismertebb arca m\u00e1r ebben a korszakban is, r\u00e1ad\u00e1sul a c\u00e9g alap\u00edt\u00f3i k\u00f6z\u00f6tt volt, viszont nem volt a v\u00e1llalat vezet\u0151je, mivel az igazgat\u00f3s\u00e1g \u00fagy volt vele, hogy m\u00e9g t\u00fal fiatal \u00e9s tapasztalatlan volna ehhez a mel\u00f3hoz. Ne felejts\u00fck el, hogy Jobs ekkor m\u00e9g a 30-at se t\u00f6lt\u00f6tte be.<\/p>\n<p><strong>K\u00e9t zseni egy cs\u00e1rd\u00e1ban<\/strong><\/p>\n<p>\u00cdgy az igazgat\u00f3s\u00e1g d\u00f6nt\u00e9se alapj\u00e1n az akkor \u00e9pp 32 \u00e9vesen nyugd\u00edjba vonul\u00f3 Mike Markkula hely\u00e9t John Sculley vette \u00e1t a c\u00e9g \u00e9l\u00e9n, akit m\u00e9g p\u00e1r \u00e9vvel kor\u00e1bban azzal a sz\u00f6veggel cs\u00e1b\u00edtott \u00e1t Jobs a Pepsit\u0151l, hogy: \u201eEg\u00e9sz \u00e9letedben cukros vizet akarsz \u00e1rulni, vagy ink\u00e1bb velem j\u00f6ssz \u00e9s megv\u00e1ltod a vil\u00e1got?\u201d<\/p>\n<p>A k\u00e9t zseni gyorsan bar\u00e1ts\u00e1got k\u00f6t\u00f6tt \u00e9s az a h\u00edr j\u00e1rta r\u00f3luk, hogy k\u00e9pesek egym\u00e1s megkezdett mondatait is befejezni. \u00c1m a m\u00e9zeshetek nem tartottak sok\u00e1ig. A vezet\u00e9si st\u00edlusuk olyannyira k\u00fcl\u00f6nb\u00f6z\u00f6tt, hogy \u00edgy visszatekintve m\u00e1r egy\u00e1ltal\u00e1n nem t\u0171nik meglep\u0151nek a konfliktusuk. Ugyan Sculley m\u00e1r az elej\u00e9t\u0151l helytelen\u00edtette, ahogy Jobs az alkalmazottakkal b\u00e1nt, \u00e1m m\u00e9gsem ezen, hanem egy sokkalta pragmatikusabb k\u00e9rd\u00e9s miatt ker\u00fcltek szembe egym\u00e1ssal, ez pedig a Macintosh be\u00e1raz\u00e1sa volt&#8230;<\/p>\n<p>De ez m\u00e1r a k\u00f6vetkez\u0151 felvon\u00e1sra marad! \ud83d\ude42<\/p>\n<p>Leadk\u00e9p:\u00a0bloody-disgusting.com<\/p>\n<p><em><em style=\"color: #171717; font-size: 16px;\"><em><strong><em><em><em><em>K\u00f6vesd az oldalunkat a\u00a0<strong>Facebook-on<\/strong> \u00e9s a\u00a0<strong><a href=\"https:\/\/twitter.com\/digitalhungary\" target=\"_blank\" rel=\"noopener noreferrer\">Twitteren<\/a><\/strong> is!<\/em><\/em><\/em><\/em><\/strong><\/em><\/em><\/em><\/p>\n<\/div>\n<p><script async src=\"http:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/www.digitalhungary.hu\/e-volution\/Az-Apple-mar-a-80-as-evekben-is-a-spanyolviasz-ujrafelfedezesebol-elt\/8881\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Folytat\u00e1sos cikk\u00fcnket egy rekl\u00e1mfiask\u00f3val kezdj\u00fck, majd egy Steve Jobs-os cliffhangerrel fejezz\u00fck be. Amikor Jobs\u00e9k leforgatt\u00e1k a mindent viv\u0151 rekl\u00e1mfilmj\u00fcket Ridley Scottal, azt hitt\u00e9k, hogy beletenyereltek a tutiba \u00e9s innent\u0151l kezdve minden ilyen sim\u00e1n fog menni. Nagyobbat nem is t\u00e9vedhettek volna. A terven sokat nem v\u00e1ltoztattak, a k\u00f6vetkez\u0151 Apple rekl\u00e1mot is a Super Bowlon tolt\u00e1k [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8404,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-8403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalis-marketing-hirek"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Az Apple m\u00e1r a 80-as \u00e9vekben is a spanyolviasz \u00fajrafelfedez\u00e9s\u00e9b\u0151l \u00e9lt - E-volution - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/hu\/az-apple-mar-a-80-as-evekben-is-a-spanyolviasz-ujrafelfedezesebol-elt-e-volution\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Az Apple m\u00e1r a 80-as \u00e9vekben is a spanyolviasz \u00fajrafelfedez\u00e9s\u00e9b\u0151l \u00e9lt - E-volution - Super News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] Folytat\u00e1sos cikk\u00fcnket egy rekl\u00e1mfiask\u00f3val kezdj\u00fck, majd egy Steve Jobs-os cliffhangerrel fejezz\u00fck be. Amikor Jobs\u00e9k leforgatt\u00e1k a mindent viv\u0151 rekl\u00e1mfilmj\u00fcket Ridley Scottal, azt hitt\u00e9k, hogy beletenyereltek a tutiba \u00e9s innent\u0151l kezdve minden ilyen sim\u00e1n fog menni. Nagyobbat nem is t\u00e9vedhettek volna. 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