{"id":8045,"date":"2019-08-22T09:41:15","date_gmt":"2019-08-22T06:41:15","guid":{"rendered":"https:\/\/super-news.info\/hu\/ettol-az-1984-es-reklamtol-lett-ikon-az-apple-mac-je-e-kereskedelem\/"},"modified":"2019-08-22T09:41:16","modified_gmt":"2019-08-22T06:41:16","slug":"ettol-az-1984-es-reklamtol-lett-ikon-az-apple-mac-je-e-kereskedelem","status":"publish","type":"post","link":"https:\/\/super-news.info\/hu\/ettol-az-1984-es-reklamtol-lett-ikon-az-apple-mac-je-e-kereskedelem\/","title":{"rendered":"Ett\u0151l az 1984-es rekl\u00e1mt\u00f3l lett ikon az Apple Mac-je &#8211; E-kereskedelem"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<p>Folytat\u00e1sos cikk\u00fcnkben a Macintosh felemelked\u00e9s\u00e9t zongor\u00e1zzuk v\u00e9gig.<\/p>\n<div id=\"article_text\">\n<p>Az Apple I \u00e9s az Apple II hatalmas sikere ut\u00e1n, mind a sorozat harmadik sz\u00e9ri\u00e1ja, mind <strong>az Apple Lisa<\/strong> p\u00e1r fokkal gyeng\u00e9bb teljes\u00edtm\u00e9nyt mutattak, m\u00e1r ami a fogadtat\u00e1sukat illeti. Magukban ezek is figyelemre m\u00e9lt\u00f3ak voltak, viszont hi\u00e1nyzott bel\u0151l\u00fck az az apr\u00f3cska plusz, ami garant\u00e1lhatta volna az els\u00f6pr\u0151 sikert.<\/p>\n<p><strong>Az \u201eotthonokat\u201d vette c\u00e9lba a\u00a0Macintosh<\/strong><\/p>\n<p>Ezt az apr\u00f3s\u00e1got viszont m\u00e1r tartalmazta az id\u0151k\u00f6zben Jobs \u00e1ltal \u00e1tvett Macintosh csapat g\u00e9pe. Az eredetileg m\u00e9g Raskinnel elkezdett munka Jobs alatt t\u00e1ltosodott meg l\u00e1tv\u00e1nyosan \u00e9s az eg\u00e9sz folyamat kulcsszava az egyszer\u0171s\u00edt\u00e9s volt. Sz\u00e1mtalan tesztet \u00e9s fejleszt\u00e9st k\u00f6vet\u0151en a Mac egyre egyszer\u0171bb\u00e9 \u00e9s azzal p\u00e1rhuzamosan egyre nagyobb teljes\u00edtm\u00e9ny\u0171v\u00e9 v\u00e1lt \u00e9s mire el\u00e9rkezett a piaci megjelen\u00e9s d\u00e1tuma, a sz\u00e1m\u00edt\u00f3g\u00e9p olyan grafikai hardverrel rendelkezett, ami\u00e9rt a konkurencia term\u00e9keinek eset\u00e9ben ak\u00e1r t\u00f6bb t\u00edzezer doll\u00e1rt kellett volna kifizetni, \u00e1m az Apple az anyagilag ugyan valamivel jobban eleresztett, de m\u00e9gis h\u00e1zi felhaszn\u00e1l\u00f3kat c\u00e9lozta meg.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/a4n80XxBTVY\" width=\"750\" height=\"360\" frameborder=\"0\"><\/iframe><\/p>\n<p>Amellett, hogy a korszak standardjai alapj\u00e1n formabont\u00f3 belbeccsel rendelkezett, a Macintoshr\u00f3l azt is el lehetett mondani, hogy m\u00e9g j\u00f3l is n\u00e9zett ki mell\u00e9. Persze az eg\u00e9szet egy ilyen b\u00e9zssz\u00edn\u0171 m\u0171anyag r\u00e9teg bor\u00edtotta, de egyben volt minden, a floppy meghajt\u00f3 \u00e9s a kijelz\u0151, r\u00e1ad\u00e1sul m\u00e9g egy foganty\u00faval is rendelkezett, ha esetleg hurcolni szeretn\u00e9 a nagy\u00e9rdem\u0171, akkor azt k\u00f6nnyen megtehesse.<\/p>\n<p><strong>Rendszerlemez bootol, majd kiszed! \ud83d\ude42<\/strong><\/p>\n<p>Persze az \u00faj g\u00e9p is rendelkezett gyermekbetegs\u00e9gekkel, p\u00e9ld\u00e1ul nem volt merevlemeze, \u00edgy az egyetlen floppy meghajt\u00f3r\u00f3l kellett lemezr\u0151l bebootolni \u00e9s a rendszerlemezt csak ideiglenesen lehetett elt\u00e1vol\u00edtani addig, am\u00edg hozz\u00e1 akartunk f\u00e9rni az alkalmaz\u00e1sokhoz, illetve adatokhoz, melyeket k\u00fcl\u00f6n lemezeken t\u00e1roltak. Ezt k\u00e9s\u0151bb orvosolt\u00e1k egy extra meghajt\u00f3val, melyben v\u00e9gig bent lehetett a rendszerlemez, m\u00edg az alkalmaz\u00e1sok kezel\u00e9s\u00e9re meg ott volt a m\u00e1sik.<\/p>\n<p><strong>Kar\u00f3ra l\u00e1ncost\u00f3l<\/strong><\/p>\n<p>Ekkor m\u00e1r megjelent p\u00e1r olyan l\u00e1tv\u00e1nyelem is, amely a mai napig megfigyelhet\u0151 a Mac-ekn\u00e9l. Ilyen p\u00e9ld\u00e1ul a t\u00f6lt\u00e9st szimboliz\u00e1l\u00f3 kar\u00f3ra ikon, ami egy\u00e9bk\u00e9nt a Lisa-val folytatott verseng\u00e9s eredm\u00e9nyek\u00e9nt sz\u00fcletett. Ugye a Lisa egy \u00e9vvel hamarabb jelent meg a piacon, mint a Macintosh, \u00e9s az el\u0151bbin\u00e9l jelent meg el\u0151sz\u00f6r a t\u00f6lt\u00e9st szab\u00e1lyoz\u00f3, majd k\u00e9s\u0151bb a Microsoft \u00e1ltal elcsent homok\u00f3ra ikon, \u00edgy Jobs\u00e9k dafke a kar\u00f3r\u00e1t v\u00e1lasztott\u00e1k, hogy ezzel is r\u00e1mutassanak a Mac korszer\u0171s\u00e9g\u00e9re.<\/p>\n<p>A vizu\u00e1lis elemek\u00e9rt egy\u00e9bk\u00e9nt Susan Kare felelt a csapatban, t\u00f6bbek k\u00f6z\u00f6tt az \u0151 keze munk\u00e1j\u00e1t dics\u00e9ri az im\u00e9nt eml\u00edtett kar\u00f3ra ikon, de ugyan\u00edgy \u0151 felel\u0151s a k\u00f6r\u00f6kb\u0151l \u00e9s egy n\u00e9gyzetb\u0151l \u00e1ll\u00f3 parancs szimb\u00f3lum\u00e9rt is. Szint\u00e9n Kare volt, aki megtervezte az els\u0151 bet\u0171t\u00edpusokat is a Machez, ezek a Chicago, a Geneva \u00e9s a Monaco voltak.<\/p>\n<p><strong>Egy haszn\u00e1lt aut\u00f3 az\u00e9rt kij\u00f6tt bel\u0151le<\/strong><\/p>\n<p>A Macintosh v\u00e9g\u00fcl 1984 janu\u00e1rj\u00e1ban ker\u00fclt forgalomba \u00e9s 2\u00a0495 doll\u00e1r\u00e9rt \u00e1rult\u00e1k darabj\u00e1t. Ez mai \u00e9rt\u00e9ken, forintba \u00e1tsz\u00e1molva olyan 1,7 milli\u00f3 k\u00f6rny\u00e9k\u00e9n karistol, amit h\u00e1t a legnagyvonal\u00fabban sem tudunk olcs\u00f3nak nevezni, viszont \u00e1r\/\u00e9rt\u00e9k ar\u00e1nyban t\u00f6k\u00e9letes v\u00e1laszt\u00e1snak bizonyult, ezt igazolt\u00e1k az elad\u00e1si r\u00e1t\u00e1k is, hiszen h\u00e1rom h\u00f3nap alatt mintegy 70\u00a0000 darabot adtak el a Macintoshb\u00f3l, \u00e1m de ehhez volt n\u00e9mi k\u00f6ze Ridley Scottnak is.<\/p>\n<p><strong>A REKL\u00c1M<\/strong><\/p>\n<p>A janu\u00e1ri indul\u00e1s az\u00e9rt j\u00f6tt j\u00f3l Jobsnak, mert m\u00e9g pont volt id\u0151 arra, hogy berendeljen egy maximum egyperces rekl\u00e1mfilmet az indul\u00f3 sz\u00e1m\u00edt\u00f3g\u00e9pr\u0151l \u00e9s elint\u00e9zze, hogy az 1984-es Superbowl m\u00e9rk\u0151z\u00e9s alatt leadj\u00e1k a t\u00e9v\u00e9ben. A Superbowlr\u00f3l azt kell tudni, hogy egy eg\u00e9sz Amerik\u00e1t l\u00e1zban tart\u00f3 sportesem\u00e9nyr\u0151l van sz\u00f3, amelynek \u00e9l\u0151 k\u00f6zvet\u00edt\u00e9s\u00e9t, minim\u00e1lis t\u00falz\u00e1ssal, mindenki n\u00e9zi, aki rendelkezik t\u00e9v\u00e9k\u00e9sz\u00fcl\u00e9kkel, \u00edgy a meccs rekl\u00e1ms\u00e1vj\u00e1ba beker\u00fclni nagyj\u00e1b\u00f3l az el\u00e9r\u00e9s mennyorsz\u00e1got jelenti minden hirdet\u0151 sz\u00e1m\u00e1ra.<\/p>\n<p>Persze Jobs nem is b\u00edzott semmit sem a v\u00e9letlenre, a rekl\u00e1mhoz az akkor m\u00e1r a Sz\u00e1rnyas fejvad\u00e1sz ok\u00e1n kultrendez\u0151v\u00e9 v\u00e1lt Ridley Scottot b\u00e9relte fel \u00e9s kb. f\u00e9lmilli\u00f3 doll\u00e1rt sz\u00f3rt el a kisfilm legy\u00e1rt\u00e1s\u00e1ra.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/vNy-7jv0XSc\" width=\"750\" height=\"360\" frameborder=\"0\"><\/iframe><\/p>\n<p>Az elk\u00e9sz\u00fclt rekl\u00e1m<strong> <\/strong>maga volt a t\u00f6k\u00e9ly. M\u00e1r csak az\u00e9rt is, mert a sz\u00e1m\u00edt\u00f3g\u00e9ppiacot akkoriban az IBM domin\u00e1lta \u00e9s a hirdet\u00e9ssel Jobs\u00e9k \u00fagy trollkodt\u00e1k meg a sz\u00e1mtech\u00f3ri\u00e1st, hogy a kisfilm egy perce sor\u00e1n egyetlen egyszer sem eml\u00edtett\u00e9k meg a nev\u00e9t. A Superbowl alatti vet\u00edt\u00e9s pedig els\u00f6pr\u0151 sikert aratott, 96 milli\u00f3an l\u00e1tt\u00e1k aznap a Macintosh rekl\u00e1mot, ami nagyban hozz\u00e1j\u00e1rult ahhoz, hogy alig h\u00e1rom h\u00f3nappal a megjelen\u00e9s ut\u00e1n m\u00e1r 70\u00a0000 eladott p\u00e9ld\u00e1nyn\u00e1l j\u00e1rt az Apple.<\/p>\n<p><em><em style=\"color: #171717; font-size: 16px;\"><em><strong><em><em><em><em>K\u00f6vesd az oldalunkat a\u00a0<strong>Facebook-on<\/strong> \u00e9s a\u00a0<strong><a href=\"https:\/\/twitter.com\/digitalhungary\" target=\"_blank\" rel=\"noopener noreferrer\">Twitteren<\/a><\/strong> is!<\/em><\/em><\/em><\/em><\/strong><\/em><\/em><\/em><\/p>\n<\/div>\n<p><script async src=\"http:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/www.digitalhungary.hu\/e-kereskedelem\/Ettol-az-1984-es-reklamtol-lett-ikon-az-Apple-Mac-je\/8875\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Folytat\u00e1sos cikk\u00fcnkben a Macintosh felemelked\u00e9s\u00e9t zongor\u00e1zzuk v\u00e9gig. Az Apple I \u00e9s az Apple II hatalmas sikere ut\u00e1n, mind a sorozat harmadik sz\u00e9ri\u00e1ja, mind az Apple Lisa p\u00e1r fokkal gyeng\u00e9bb teljes\u00edtm\u00e9nyt mutattak, m\u00e1r ami a fogadtat\u00e1sukat illeti. Magukban ezek is figyelemre m\u00e9lt\u00f3ak voltak, viszont hi\u00e1nyzott bel\u0151l\u00fck az az apr\u00f3cska plusz, ami garant\u00e1lhatta volna az els\u00f6pr\u0151 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8046,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-8045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalis-marketing-hirek"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ett\u0151l az 1984-es rekl\u00e1mt\u00f3l lett ikon az Apple Mac-je - E-kereskedelem - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/hu\/ettol-az-1984-es-reklamtol-lett-ikon-az-apple-mac-je-e-kereskedelem\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ett\u0151l az 1984-es rekl\u00e1mt\u00f3l lett ikon az Apple Mac-je - E-kereskedelem - Super News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] Folytat\u00e1sos cikk\u00fcnkben a Macintosh felemelked\u00e9s\u00e9t zongor\u00e1zzuk v\u00e9gig. Az Apple I \u00e9s az Apple II hatalmas sikere ut\u00e1n, mind a sorozat harmadik sz\u00e9ri\u00e1ja, mind az Apple Lisa p\u00e1r fokkal gyeng\u00e9bb teljes\u00edtm\u00e9nyt mutattak, m\u00e1r ami a fogadtat\u00e1sukat illeti. 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