{"id":4883,"date":"2019-06-26T19:19:23","date_gmt":"2019-06-26T16:19:23","guid":{"rendered":"https:\/\/super-news.info\/hu\/b2m-marketing-tudod-hogy-mi-az-marketing\/"},"modified":"2019-06-26T19:19:24","modified_gmt":"2019-06-26T16:19:24","slug":"b2m-marketing-tudod-hogy-mi-az-marketing","status":"publish","type":"post","link":"https:\/\/super-news.info\/hu\/b2m-marketing-tudod-hogy-mi-az-marketing\/","title":{"rendered":"B2M marketing: tudod, hogy mi az? &#8211; Marketing"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<p>Mindenki, aki ak\u00e1r alapszinten is foglalkozott marketing kommunik\u00e1ci\u00f3val, ismeri azokat a kifejez\u00e9seket, hogy B2B \u00e9s B2C marketing. Azonban a B2M marketing egy \u00faj, de m\u00e9gis r\u00e9gi kifejez\u00e9s.<\/p>\n<div id=\"article_text\">\n<p>V\u00e1llalatok szakosodnak bizonyos szegmensekre, amely nagyban att\u00f3l f\u00fcgg, hogy mi a v\u00e1llalat f\u0151 profilja. Ha csak \u00fczleti c\u00e9l\u00fa term\u00e9keid vannak, akkor nagy es\u00e9llyel \u00fczleti partnereket vagy disztrib\u00fatorokat keresel. Ahhoz, hogy megtal\u00e1ld vagy t\u00e1mogasd \u0151ket B2B(business to business) marketinget folytatsz &#8211; <strong>\u00edrja blogj\u00e1ban T\u00f3th Szabolcs <\/strong><\/p>\n<p>Ha term\u00e9keid \u00e1ltal\u00e1nos fogyaszt\u00e1si cikkek, vagy az \u00fczleti \u00e9s a priv\u00e1t szektor sz\u00e1m\u00e1ra is el\u00e9rhet\u0151ek, akkor j\u00f3 es\u00e9llyel a B2B marketing mellett B2C(business to consumer) kommunik\u00e1ci\u00f3s strat\u00e9gi\u00e1d is van. <\/p>\n<p><strong> Ezek mellet sok egy\u00e9b f\u00e9le marketinget k\u00fcl\u00f6nb\u00f6ztet\u00fcnk meg, p\u00e9ld\u00e1ul:<\/strong><\/p>\n<ul>\n<li><em><strong> B2G<\/strong> (Business-to-government), azaz \u00e1llami v\u00e1llalatoknak val\u00f3 \u00e9rt\u00e9kes\u00edt\u00e9s (Magyarorsz\u00e1gon k\u00f6zbeszerz\u00e9s form\u00e1j\u00e1ban ismert).<\/em><\/li>\n<li><em><strong> B2E <\/strong>(Business-to-employee), azaz a munkav\u00e1llal\u00f3k sz\u00e1m\u00e1ra k\u00edn\u00e1lt aj\u00e1nlatok, akci\u00f3k (Magyarorsz\u00e1gon ritka).<\/em><\/li>\n<li><em><strong> C2C<\/strong> (Consumer-to-consumer), azaz mag\u00e1nszem\u00e9lyek k\u00f6z\u00f6tti \u00e9rt\u00e9kes\u00edt\u00e9s, vagy kereskedelem (Apr\u00f3hirdet\u00e9sek, Vatera, eBay, gar\u00e1zsv\u00e1s\u00e1rok).<\/em><\/li>\n<\/ul>\n<p>(<strong>forr\u00e1s: b2bmarketingblog.hu<\/strong>) <\/p>\n<p>Sokan keverik a B2B \u00e9s a B2C marketinget \u00e9s azt gondolj\u00e1k, hogy ami m\u0171k\u00f6dik az egyik oldalon annak m\u0171k\u00f6dnie kell a m\u00e1sikon is. Ez sajnos nem ilyen egyszer\u0171, ha \u00e9rdekel <strong>B2B marketing 10 legnagyobb betegs\u00e9ge<\/strong> akkor olvasd el a cikket \u00e9s tudd meg, hogyan teheted strat\u00e9gi\u00e1d m\u0171k\u00f6d\u0151v\u00e9. <br \/><strong><br \/>Business to Many vagy Business to Machine?<\/strong><br \/>Azok a v\u00e1llalatok, akik foglalkoznak B2B \u00e9s B2C marketinggel gy\u0171jt\u0151n\u00e9ven B2M marketingnek nevezz\u00fck. Business to Many mert t\u00f6bb marketing szegmens fel\u00e9 kommunik\u00e1lnak egyszerre. \u00c9n azonban nem err\u0151l a B2M-r\u0151l szeretn\u00e9k besz\u00e9lni nektek, hanem a Business to Machines marketingr\u0151l. Kicsit t\u00f6bb mint 1 \u00e9ves m\u00e1r az a Google Assistant vide\u00f3, amit a Google I\/O-n mutattak be tavaly.<\/p>\n<table class=\"article_video_table\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tbody>\n<tr>\n<td><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/JvbHu_bVa_g\" width=\"560\" height=\"315\" frameborder=\"0\"><\/iframe><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>A vide\u00f3 bemutatja azt, hogy a Google mesters\u00e9ges intelligenci\u00e1ja lefoglal egy hajv\u00e1g\u00e1st miut\u00e1n a fogyaszt\u00f3 megk\u00e9rte a telefonj\u00e1t, hogy tegye meg. Mondhatn\u00e1tok, hogy messze van mire beker\u00fcl a h\u00e9tk\u00f6znapokba. H\u00e1t nem\u2026 itt kopogtat az ajt\u00f3nkon\u2026 most \u2026<strong> A teljes poszt it t\u00e9rhet\u0151 el. <\/strong><\/p>\n<p><em><em style=\"color: #171717; font-size: 16px;\"><em><strong><em><em><em><em>K\u00f6vesd az oldalunkat a\u00a0<strong>Facebook-on<\/strong> \u00e9s a\u00a0<strong><a href=\"https:\/\/twitter.com\/digitalhungary\" target=\"_blank\" rel=\"noopener noreferrer\">Twitteren<\/a><\/strong> is!<\/em><\/em><\/em><\/em><\/strong><\/em><\/em><\/em><\/p>\n<\/div>\n<p><script async src=\"http:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/www.digitalhungary.hu\/marketing\/B2M-marketing-tudod-hogy-mi-az\/8808\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Mindenki, aki ak\u00e1r alapszinten is foglalkozott marketing kommunik\u00e1ci\u00f3val, ismeri azokat a kifejez\u00e9seket, hogy B2B \u00e9s B2C marketing. Azonban a B2M marketing egy \u00faj, de m\u00e9gis r\u00e9gi kifejez\u00e9s. V\u00e1llalatok szakosodnak bizonyos szegmensekre, amely nagyban att\u00f3l f\u00fcgg, hogy mi a v\u00e1llalat f\u0151 profilja. Ha csak \u00fczleti c\u00e9l\u00fa term\u00e9keid vannak, akkor nagy es\u00e9llyel \u00fczleti partnereket vagy disztrib\u00fatorokat [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4884,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-4883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalis-marketing-hirek"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B2M marketing: tudod, hogy mi az? - Marketing - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/hu\/b2m-marketing-tudod-hogy-mi-az-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2M marketing: tudod, hogy mi az? - Marketing - Super News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] Mindenki, aki ak\u00e1r alapszinten is foglalkozott marketing kommunik\u00e1ci\u00f3val, ismeri azokat a kifejez\u00e9seket, hogy B2B \u00e9s B2C marketing. Azonban a B2M marketing egy \u00faj, de m\u00e9gis r\u00e9gi kifejez\u00e9s. V\u00e1llalatok szakosodnak bizonyos szegmensekre, amely nagyban att\u00f3l f\u00fcgg, hogy mi a v\u00e1llalat f\u0151 profilja. Ha csak \u00fczleti c\u00e9l\u00fa term\u00e9keid vannak, akkor nagy es\u00e9llyel \u00fczleti partnereket vagy disztrib\u00fatorokat [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/super-news.info\/hu\/b2m-marketing-tudod-hogy-mi-az-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Super News\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-26T16:19:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-26T16:19:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/super-news.info\/hu\/wp-content\/uploads\/sites\/3\/2019\/06\/B2M-marketing-tudod-hogy-mi-az-Marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"467\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"super-news\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Szerz\u0151:\" \/>\n\t<meta name=\"twitter:data1\" content=\"super-news\" \/>\n\t<meta name=\"twitter:label2\" content=\"Becs\u00fclt olvas\u00e1si id\u0151\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 perc\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/super-news.info\\\/hu\\\/b2m-marketing-tudod-hogy-mi-az-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/super-news.info\\\/hu\\\/b2m-marketing-tudod-hogy-mi-az-marketing\\\/\"},\"author\":{\"name\":\"super-news\",\"@id\":\"https:\\\/\\\/super-news.info\\\/hu\\\/#\\\/schema\\\/person\\\/2d4068cb2f39cd10008c2fce578a7356\"},\"headline\":\"B2M marketing: tudod, hogy mi az? 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