{"id":4773,"date":"2019-06-25T11:21:40","date_gmt":"2019-06-25T08:21:40","guid":{"rendered":"https:\/\/super-news.info\/hu\/az-innovacio-szinte-elkerulhetetlen-az-uzleti-eletben\/"},"modified":"2019-06-25T11:21:41","modified_gmt":"2019-06-25T08:21:41","slug":"az-innovacio-szinte-elkerulhetetlen-az-uzleti-eletben","status":"publish","type":"post","link":"https:\/\/super-news.info\/hu\/az-innovacio-szinte-elkerulhetetlen-az-uzleti-eletben\/","title":{"rendered":"Az innov\u00e1ci\u00f3 szinte elker\u00fclhetetlen az \u00fczleti \u00e9letben"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div>\n<p>\u00d6szt\u00f6n\u00f6sen, kis l\u00e9p\u00e9sekben innov\u00e1l a kis \u00e9s k\u00f6zepes v\u00e1llalkoz\u00e1sok jelent\u0151s r\u00e9sze. A sikeresebb c\u00e9gek innov\u00e1ci\u00f3ja radik\u00e1lisabb \u00e9s a piac ig\u00e9nyei dikt\u00e1lj\u00e1k \u2013 \u00edrja a Marketing Commando.<\/p>\n<p>Mind\u00f6ssze a v\u00e1laszad\u00f3k 9 sz\u00e1zal\u00e9ka nyilatkozott \u00fagy, hogy nem innov\u00e1lt semmilyen ter\u00fcleten az elm\u00falt h\u00e1rom \u00e9vben. 57 sz\u00e1zal\u00e9k term\u00e9k-, 41 sz\u00e1zal\u00e9k szervezet-, 38 sz\u00e1zal\u00e9k marketing- \u00e9s 30 sz\u00e1zal\u00e9k folyamatinnov\u00e1ci\u00f3t v\u00e9gzett.<\/p>\n<blockquote>\n<p>Mindennek az alapja a j\u00f3 term\u00e9k, ez\u00e9rt ez az innov\u00e1ci\u00f3 legfontosabb ter\u00fclete. Ennek ellen\u00e9re meglepett az eredm\u00e9ny, mert arra sz\u00e1m\u00edtottunk, hogy marketing t\u00fals\u00falyban van, hiszen az a legk\u00f6nnyebb ter\u00fclete az innov\u00e1ci\u00f3nak<\/p>\n<\/blockquote>\n<p>\u2013 mondta Wolf G\u00e1bor kisv\u00e1llalati marketing szak\u00e9rt\u0151, a Marketing Commando vezet\u0151 tan\u00e1csad\u00f3ja.<\/p>\n<div id=\"attachment_1579475\" style=\"width: 1290px\" class=\"wp-caption aligncenter\">\n<p class=\"wp-caption-text\">Fot\u00f3: Pixabay<\/p>\n<\/div>\n<p>Azonban, ha \u00f6sszehasonl\u00edtjuk az 50 milli\u00f3 forint feletti \u00e9ves \u00e1rbev\u00e9tel\u0171 v\u00e1llalkoz\u00e1sokat az 50 milli\u00f3 alattiakkal azt l\u00e1thatjuk, a nagyobb \u00e1rbev\u00e9tel\u0171 c\u00e9gek nagyobb hangs\u00falyt fektetnek a marketingre. M\u00edg a nagyobb c\u00e9gek 49 sz\u00e1zal\u00e9k\u00e1ra jellemz\u0151 a marketing innov\u00e1ci\u00f3, addig ugyanez a kisebb c\u00e9geknek csak 31 sz\u00e1zal\u00e9ka igaz \u2013 olvashat\u00f3 a k\u00f6zlem\u00e9nyben.<\/p>\n<p>A marketing ter\u00fclet\u00e9n a prom\u00f3ci\u00f3, azaz a rekl\u00e1moz\u00e1s, hirdet\u00e9sek innov\u00e1ci\u00f3ja a legjellemz\u0151bb. Azonban erre is az 50 milli\u00f3 forint feletti \u00e1tbev\u00e9tel\u0171 c\u00e9gek fektetnek nagyobb hangs\u00falyt (62 sz\u00e1zal\u00e9k), mint a kisebbek (41 sz\u00e1zal\u00e9k).<\/p>\n<p>Az 50 milli\u00f3 feletti \u00e1rbev\u00e9tel\u0171 c\u00e9gekre jellemz\u0151bb az \u00faj term\u00e9kek innov\u00e1ci\u00f3ja (38 sz\u00e1zal\u00e9k) vagy a m\u00e1r l\u00e9tez\u0151 term\u00e9k radik\u00e1lis \u00e1talak\u00edt\u00e1sa (18 sz\u00e1zal\u00e9k). A kisebbek ezzel szemben ink\u00e1bb m\u00e1r megl\u00e9v\u0151 term\u00e9k nem l\u00e9nyegi m\u00f3dos\u00edt\u00e1s\u00e1n dolgoznak (26 sz\u00e1zal\u00e9k), illetve annak funkci\u00f3it jav\u00edtj\u00e1k (22 sz\u00e1zal\u00e9k) jellemz\u0151en.<\/p>\n<p>Abban is l\u00e9nyegesen elt\u00e9rnek a kisebb \u00e9s nagyobb \u00e1rbev\u00e9tel\u0171 c\u00e9gek, hogy mi \u00f6szt\u00f6n\u00f6zte az innov\u00e1ci\u00f3t. Az 50 milli\u00f3 forint feletti \u00e1rbev\u00e9tel\u0171 c\u00e9gek 41 sz\u00e1zal\u00e9k\u00e1ra jellemz\u0151, hogy az ipar\u00e1g \u00e9s a piac v\u00e1ltoz\u00e1sai \u00f6szt\u00f6k\u00e9lnek innov\u00e1ci\u00f3ra, m\u00edg ugyanez a kisebb c\u00e9gek mind\u00f6ssze 12 sz\u00e1zal\u00e9k\u00e1r\u00f3l mondhat\u00f3 el. A kisebb c\u00e9gek \u00f6szt\u00f6n\u00f6sek, ink\u00e1bb v\u00e1ratlan dolgok, k\u00fcls\u0151 esem\u00e9nyek, siker vagy kudarc hat\u00e1s\u00e1ra kezdenek \u00faj\u00edt\u00e1sba.<\/p>\n<\/p><\/div>\n<p><script>\n    window.fbAsyncInit = function() {\n        FB.init({\n            appId      : \"204760236815359\",\n            xfbml      : true,\n            version    : \"v2.12\"\n        });\n        FB.AppEvents.logPageView();\n    };<\/p>\n<p>    (function(d, s, id){\n        var js, fjs = d.getElementsByTagName(s)[0];\n        if (d.getElementById(id)) {return;}\n        js = d.createElement(s); js.id = id;\n        js.src = \"http:\/\/connect.facebook.net\/hu_HU\/sdk.js\";\n        fjs.parentNode.insertBefore(js, fjs);\n    }(document, \"script\", \"facebook-jssdk\"));\n<\/script><br \/>\n<br \/>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/www.vg.hu\/gazdasag\/innovacio\/az-innovacio-szinte-elkerulhetetlen-az-uzleti-eletben-1590818\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] \u00d6szt\u00f6n\u00f6sen, kis l\u00e9p\u00e9sekben innov\u00e1l a kis \u00e9s k\u00f6zepes v\u00e1llalkoz\u00e1sok jelent\u0151s r\u00e9sze. A sikeresebb c\u00e9gek innov\u00e1ci\u00f3ja radik\u00e1lisabb \u00e9s a piac ig\u00e9nyei dikt\u00e1lj\u00e1k \u2013 \u00edrja a Marketing Commando. Mind\u00f6ssze a v\u00e1laszad\u00f3k 9 sz\u00e1zal\u00e9ka nyilatkozott \u00fagy, hogy nem innov\u00e1lt semmilyen ter\u00fcleten az elm\u00falt h\u00e1rom \u00e9vben. 57 sz\u00e1zal\u00e9k term\u00e9k-, 41 sz\u00e1zal\u00e9k szervezet-, 38 sz\u00e1zal\u00e9k marketing- \u00e9s 30 sz\u00e1zal\u00e9k [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4774,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-penzugyi-hirek"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Az innov\u00e1ci\u00f3 szinte elker\u00fclhetetlen az \u00fczleti \u00e9letben - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/hu\/az-innovacio-szinte-elkerulhetetlen-az-uzleti-eletben\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Az innov\u00e1ci\u00f3 szinte elker\u00fclhetetlen az \u00fczleti \u00e9letben - Super News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] \u00d6szt\u00f6n\u00f6sen, kis l\u00e9p\u00e9sekben innov\u00e1l a kis \u00e9s k\u00f6zepes v\u00e1llalkoz\u00e1sok jelent\u0151s r\u00e9sze. A sikeresebb c\u00e9gek innov\u00e1ci\u00f3ja radik\u00e1lisabb \u00e9s a piac ig\u00e9nyei dikt\u00e1lj\u00e1k \u2013 \u00edrja a Marketing Commando. Mind\u00f6ssze a v\u00e1laszad\u00f3k 9 sz\u00e1zal\u00e9ka nyilatkozott \u00fagy, hogy nem innov\u00e1lt semmilyen ter\u00fcleten az elm\u00falt h\u00e1rom \u00e9vben. 57 sz\u00e1zal\u00e9k term\u00e9k-, 41 sz\u00e1zal\u00e9k szervezet-, 38 sz\u00e1zal\u00e9k marketing- \u00e9s 30 sz\u00e1zal\u00e9k [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/super-news.info\/hu\/az-innovacio-szinte-elkerulhetetlen-az-uzleti-eletben\/\" \/>\n<meta property=\"og:site_name\" content=\"Super News\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-25T08:21:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-25T08:21:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/super-news.info\/hu\/wp-content\/uploads\/sites\/3\/2019\/06\/Az-innov\u00e1ci\u00f3-szinte-elker\u00fclhetetlen-az-\u00fczleti-\u00e9letben.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"super-news\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Szerz\u0151:\" \/>\n\t<meta name=\"twitter:data1\" content=\"super-news\" \/>\n\t<meta name=\"twitter:label2\" content=\"Becs\u00fclt olvas\u00e1si id\u0151\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 perc\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/super-news.info\\\/hu\\\/az-innovacio-szinte-elkerulhetetlen-az-uzleti-eletben\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/super-news.info\\\/hu\\\/az-innovacio-szinte-elkerulhetetlen-az-uzleti-eletben\\\/\"},\"author\":{\"name\":\"super-news\",\"@id\":\"https:\\\/\\\/super-news.info\\\/hu\\\/#\\\/schema\\\/person\\\/2d4068cb2f39cd10008c2fce578a7356\"},\"headline\":\"Az innov\u00e1ci\u00f3 szinte elker\u00fclhetetlen az \u00fczleti \u00e9letben\",\"datePublished\":\"2019-06-25T08:21:40+00:00\",\"dateModified\":\"2019-06-25T08:21:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/super-news.info\\\/hu\\\/az-innovacio-szinte-elkerulhetetlen-az-uzleti-eletben\\\/\"},\"wordCount\":437,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/super-news.info\\\/hu\\\/az-innovacio-szinte-elkerulhetetlen-az-uzleti-eletben\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/super-news.info\\\/hu\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2019\\\/06\\\/Az-innov\u00e1ci\u00f3-szinte-elker\u00fclhetetlen-az-\u00fczleti-\u00e9letben.jpg\",\"articleSection\":[\"P\u00c9NZ\u00dcGYI H\u00cdREK\"],\"inLanguage\":\"hu\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/super-news.info\\\/hu\\\/az-innovacio-szinte-elkerulhetetlen-az-uzleti-eletben\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/super-news.info\\\/hu\\\/az-innovacio-szinte-elkerulhetetlen-az-uzleti-eletben\\\/\",\"url\":\"https:\\\/\\\/super-news.info\\\/hu\\\/az-innovacio-szinte-elkerulhetetlen-az-uzleti-eletben\\\/\",\"name\":\"Az innov\u00e1ci\u00f3 szinte elker\u00fclhetetlen az \u00fczleti \u00e9letben - 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