{"id":3591,"date":"2019-06-07T09:24:37","date_gmt":"2019-06-07T06:24:37","guid":{"rendered":"https:\/\/super-news.info\/hu\/merj-mindent-es-a-megfelelo-idoben-hasznald-az-adatokat-e-volution\/"},"modified":"2019-06-07T09:24:38","modified_gmt":"2019-06-07T06:24:38","slug":"merj-mindent-es-a-megfelelo-idoben-hasznald-az-adatokat-e-volution","status":"publish","type":"post","link":"https:\/\/super-news.info\/hu\/merj-mindent-es-a-megfelelo-idoben-hasznald-az-adatokat-e-volution\/","title":{"rendered":"M\u00e9rj mindent \u00e9s a megfelel\u0151 id\u0151ben haszn\u00e1ld az adatokat &#8211; E-volution"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<p>Legel\u0151sz\u00f6r is tiszt\u00e1znunk kell a fejekben a \u201cmi\u00e9rt m\u00e9r\u00fcnk\u201d k\u00e9rd\u00e9st. A m\u00e9rt adatok visszacsatol\u00e1st adnak sz\u00e1modra a munk\u00e1d \u00e9rt\u00e9k\u00e9r\u0151l, tov\u00e1bbi lehet\u0151s\u00e9gekr\u0151l \u00e9s ir\u00e1nyokr\u00f3l, illetve seg\u00edtenek helyes d\u00f6nt\u00e9st hozni a c\u00e9ged j\u00f6v\u0151j\u00e9vel kapcsolatban. Szesztay P\u00e9ter \u00f6sszefoglal\u00f3 cikke a Media Hungary 2019 konferenci\u00e1r\u00f3l<\/p>\n<div id=\"article_text\">\n<p>Mi\u00e9rt felesleges p\u00e9nzkidob\u00e1s b\u00e1rmilyen marketing tev\u00e9kenys\u00e9g az adatok m\u00e9r\u00e9se n\u00e9lk\u00fcl? Mi\u00e9rt fontos m\u00e1r a c\u00e9g elind\u00edt\u00e1sa el\u0151tt megvizsg\u00e1lni a c\u00e9lk\u00f6z\u00f6ns\u00e9get, a piacot \u00e9s a versenyt\u00e1rsakat? Na \u00e9s hogyan csin\u00e1ljuk mindezt? Err\u0151l besz\u00e9lt Szesztay P\u00e9ter, a <strong>BP Digital SEO \u00fcgyn\u00f6ks\u00e9g<\/strong> t\u00e1rsalap\u00edt\u00f3ja \u00e9s \u00fcgyvezet\u0151je a <strong>Media Hungary 2019<\/strong> konferenci\u00e1n. <\/p>\n<p><strong> A m\u00e9r\u00e9s elengedhetetlen a c\u00e9ged fejl\u0151d\u00e9s\u00e9hez<\/strong><br \/>Legel\u0151sz\u00f6r is tiszt\u00e1znunk kell a fejekben a \u201cmi\u00e9rt m\u00e9r\u00fcnk\u201d k\u00e9rd\u00e9st. A m\u00e9rt adatok visszacsatol\u00e1st adnak sz\u00e1modra a munk\u00e1d \u00e9rt\u00e9k\u00e9r\u0151l, tov\u00e1bbi lehet\u0151s\u00e9gekr\u0151l \u00e9s ir\u00e1nyokr\u00f3l, illetve seg\u00edtenek helyes d\u00f6nt\u00e9st hozni a c\u00e9ged j\u00f6v\u0151j\u00e9vel kapcsolatban. <\/p>\n<p>Egysz\u00f3val a m\u00e9r\u00e9s c\u00e9lja a tanul\u00e1s. S\u0151t tov\u00e1bb mehet\u00fcnk egy l\u00e9p\u00e9ssel: a szervezett \u00e9s folyamatos fejl\u0151d\u00e9s felt\u00e9tele az adatok m\u00e9r\u00e9se \u00e9s vizsg\u00e1lata.<\/p>\n<table class=\"article_pic_table\" style=\"width: 1027px;\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tbody>\n<tr>\n<td><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Az eredm\u00e9nyek \u00e9s a m\u0171k\u00f6d\u00e9s \u201csztenderd\u201d monitoroz\u00e1sa mellett Szesztay P\u00e9ter k\u00e9t olyan p\u00e9ld\u00e1t mutatott be a konferenci\u00e1n, amikor a figyelm\u00fcnk f\u00f3kusz\u00e1t \u00e9rdemes a m\u00e9r\u00e9sre ford\u00edtanunk. Teszteld a landing page-ed vagy az \u00fczleti koncepci\u00f3d!<\/p>\n<p>A startupok vil\u00e1g\u00e1ban bevett szok\u00e1s a <strong>Lean m\u00f3dszer<\/strong> alkalmaz\u00e1sa, ami szerint a v\u00e1llalkoz\u00e1si \u00f6tletet tesztelni kell a megval\u00f3s\u00edt\u00e1s el\u0151tt. Annak \u00e9rdek\u00e9ben, hogy val\u00f3ban \u00e9letk\u00e9pes term\u00e9ket ind\u00edtsunk \u00fatj\u00e1ra, p\u00e9ld\u00e1ul meg kell vizsg\u00e1lni a c\u00e9lk\u00f6z\u00f6ns\u00e9g szok\u00e1sait, a megc\u00e9lzott piacot \u00e9s a term\u00e9k vagy a szolg\u00e1ltat\u00e1s \u00e9rt\u00e9kes\u00edthet\u0151s\u00e9g\u00e9t.<\/p>\n<p>A sk\u00e1l\u00e1z\u00e1s el\u0151tt hasonl\u00f3 gondolatok ment\u00e9n \u00e9rdemes vizsg\u00e1ztatni az \u00faj v\u00e1llalkoz\u00e1shoz kapcsol\u00f3d\u00f3 \u00f6tletet. <\/p>\n<p>Mit \u00e9rdemes m\u00e9rned egy landing page vagy \u00fczleti \u00f6tlet kapcs\u00e1n?<\/p>\n<ul>\n<li><em> Egy weboldal-l\u00e1togat\u00f3 k\u00f6lts\u00e9g\u00e9t.<\/em><\/li>\n<li><em> Az \u00e1tkattint\u00e1si ar\u00e1nyt az oldalon.<\/em><\/li>\n<li><em> Egy konverzi\u00f3 k\u00f6lts\u00e9g\u00e9t.<\/em><\/li>\n<li><em> Az \u00e1raz\u00e1s tesztel\u00e9s\u00e9t.<\/em><\/li>\n<\/ul>\n<table class=\"article_pic_table\" style=\"width: 630px;\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tbody>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/super-news.info\/hu\/wp-content\/uploads\/sites\/3\/2019\/06\/1559888677_28_Merj-mindent-es-a-megfelelo-idoben-hasznald-az-adatokat.jpg\" alt=\"\" width=\"630\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong> L\u00e9gy k\u00e9pben a versenyt\u00e1rsak teljes\u00edtm\u00e9ny\u00e9vel is!<\/strong><br \/>Ahhoz, hogy val\u00f3s k\u00e9pet kapj a piacr\u00f3l \u00e9s a saj\u00e1t eredm\u00e9nyeid sikeress\u00e9g\u00e9r\u0151l ismerned kell a versenyt\u00e1rsaid teljes\u00edtm\u00e9ny\u00e9t is. A m\u0171k\u00f6d\u00e9s\u00fck figyel\u00e9se \u00e9s rendszeres m\u00e9r\u00e9se ment\u00e9n jobb meg\u00e9rt\u00e9st \u00e9s jobb \u00fczleti d\u00f6nt\u00e9seket hozhatsz, \u00edgy pedig a c\u00e9ged hat\u00e9konys\u00e1g\u00e1t n\u00f6velheted.<\/p>\n<p>A versenyt\u00e1rsak kapcs\u00e1n a k\u00f6vetkez\u0151ket \u00e9rdemes vizsg\u00e1lnod \u00e9s \u00f6sszehasonl\u00edtanod a saj\u00e1t adataiddal: <\/p>\n<ul>\n<li><em> a forgalom mennyis\u00e9ge,<\/em><\/li>\n<li><em> a forgalom trendje,<\/em><\/li>\n<li><em> \u00e9s a marketing csatorn\u00e1k \u00f6sszet\u00e9tele.<\/em><\/li>\n<\/ul>\n<p>Szerencs\u00e9re t\u00f6bb eszk\u00f6z is rendelkez\u00e9sedre \u00e1llhat a versenyt\u00e1rsak monitoroz\u00e1s\u00e1hoz. A fent eml\u00edtett metrik\u00e1kra nagys\u00e1grendi becsl\u00e9seket kaphatsz a <strong>SimilarWeb<\/strong> ingyenes alkalmaz\u00e1sa \u00e1ltal. <\/p>\n<p>A sztenderd ipar\u00e1gi versenyt\u00e1rselemz\u00e9s mellett \u00e9rdemes a keres\u0151optimaliz\u00e1l\u00e1s szempontjait is be\u00e9p\u00edteni a vizsg\u00e1lat folyamat\u00e1ba. SEO tekintet\u00e9ben sz\u00e9les eszk\u00f6zt\u00e1r lehet a seg\u00edts\u00e9gedre abban, hogy megismerd a versenyt\u00e1rsak organikus forgalm\u00e1t (ezres nagys\u00e1grend\u0171 pontoss\u00e1ggal), illetve a kulcssz\u00f3 helyez\u00e9seiket vagy a r\u00e1juk mutat\u00f3 linkek forr\u00e1s\u00e1t, min\u0151s\u00e9g\u00e9t \u00e9s mennyis\u00e9g\u00e9t. Ezen inform\u00e1ci\u00f3k birtok\u00e1ban m\u00e1ris tervezhet\u0151v\u00e9 v\u00e1lik, hogy SEO szempontb\u00f3l milyen er\u0151forr\u00e1sra lesz sz\u00fcks\u00e9g a versenyt\u00e1rsak be\u00e9r\u00e9s\u00e9hez vagy megel\u0151z\u00e9s\u00e9hez. A versenyt\u00e1rsak vizsg\u00e1lata els\u0151sorban <strong>kulcssz\u00f3kutat\u00e1ssa<\/strong>l \u00e9s <strong>versenyt\u00e1rs backlink audittal<\/strong> \u00e9rhet\u0151 el hat\u00e9konyan. <\/p>\n<p>Az adatok m\u00e9r\u00e9s\u00e9t az adott helyzet \u00e9s az er\u0151forr\u00e1s hat\u00e1rozza meg. Teh\u00e1t az, hogy mit, mi\u00e9rt \u00e9s hogyan m\u00e9r\u00fcnk, minden esetben egyedi, \u00e9pp ez\u00e9rt mindig a saj\u00e1t c\u00e9gedre kell szabnod a monitoringot. <\/p>\n<p>Ugyanakkor \u00e1ltal\u00e1noss\u00e1gban \u00e9rdemes megjegyezni, \u00e9s mindig szem el\u0151tt tartani Szesztay P\u00e9ter el\u0151ad\u00e1s\u00e1nak legf\u0151bb \u00fczenet\u00e9t: \u201cM\u00e9rj mindent \u00e9s a megfelel\u0151 id\u0151ben haszn\u00e1ld az adatokat.\u201d<\/p>\n<p>\u00a0<\/p>\n<p><em><em style=\"color: #171717; font-size: 16px;\"><em><strong><em><em><em><em>K\u00f6vesd az oldalunkat a\u00a0<strong>Facebook-on<\/strong> \u00e9s a\u00a0<strong><a href=\"https:\/\/twitter.com\/digitalhungary\" target=\"_blank\" rel=\"noopener noreferrer\">Twitteren<\/a><\/strong> is!<\/em><\/em><\/em><\/em><\/strong><\/em><\/em><\/em><\/p>\n<\/div>\n<p><script async src=\"http:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/www.digitalhungary.hu\/e-volution\/Merj-mindent-es-a-megfelelo-idoben-hasznald-az-adatokat\/8695\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Legel\u0151sz\u00f6r is tiszt\u00e1znunk kell a fejekben a \u201cmi\u00e9rt m\u00e9r\u00fcnk\u201d k\u00e9rd\u00e9st. A m\u00e9rt adatok visszacsatol\u00e1st adnak sz\u00e1modra a munk\u00e1d \u00e9rt\u00e9k\u00e9r\u0151l, tov\u00e1bbi lehet\u0151s\u00e9gekr\u0151l \u00e9s ir\u00e1nyokr\u00f3l, illetve seg\u00edtenek helyes d\u00f6nt\u00e9st hozni a c\u00e9ged j\u00f6v\u0151j\u00e9vel kapcsolatban. Szesztay P\u00e9ter \u00f6sszefoglal\u00f3 cikke a Media Hungary 2019 konferenci\u00e1r\u00f3l Mi\u00e9rt felesleges p\u00e9nzkidob\u00e1s b\u00e1rmilyen marketing tev\u00e9kenys\u00e9g az adatok m\u00e9r\u00e9se n\u00e9lk\u00fcl? Mi\u00e9rt fontos m\u00e1r [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3592,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-3591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalis-marketing-hirek"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M\u00e9rj mindent \u00e9s a megfelel\u0151 id\u0151ben haszn\u00e1ld az adatokat - E-volution - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/hu\/merj-mindent-es-a-megfelelo-idoben-hasznald-az-adatokat-e-volution\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e9rj mindent \u00e9s a megfelel\u0151 id\u0151ben haszn\u00e1ld az adatokat - E-volution - Super News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] Legel\u0151sz\u00f6r is tiszt\u00e1znunk kell a fejekben a \u201cmi\u00e9rt m\u00e9r\u00fcnk\u201d k\u00e9rd\u00e9st. A m\u00e9rt adatok visszacsatol\u00e1st adnak sz\u00e1modra a munk\u00e1d \u00e9rt\u00e9k\u00e9r\u0151l, tov\u00e1bbi lehet\u0151s\u00e9gekr\u0151l \u00e9s ir\u00e1nyokr\u00f3l, illetve seg\u00edtenek helyes d\u00f6nt\u00e9st hozni a c\u00e9ged j\u00f6v\u0151j\u00e9vel kapcsolatban. Szesztay P\u00e9ter \u00f6sszefoglal\u00f3 cikke a Media Hungary 2019 konferenci\u00e1r\u00f3l Mi\u00e9rt felesleges p\u00e9nzkidob\u00e1s b\u00e1rmilyen marketing tev\u00e9kenys\u00e9g az adatok m\u00e9r\u00e9se n\u00e9lk\u00fcl? 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