{"id":2335,"date":"2019-05-20T22:34:35","date_gmt":"2019-05-20T19:34:35","guid":{"rendered":"https:\/\/super-news.info\/hu\/a-hazai-borok-nepszerusiteset-tuzte-ki-celul-a-magyar-turisztikai-ugynokseg\/"},"modified":"2019-05-20T22:34:36","modified_gmt":"2019-05-20T19:34:36","slug":"a-hazai-borok-nepszerusiteset-tuzte-ki-celul-a-magyar-turisztikai-ugynokseg","status":"publish","type":"post","link":"https:\/\/super-news.info\/hu\/a-hazai-borok-nepszerusiteset-tuzte-ki-celul-a-magyar-turisztikai-ugynokseg\/","title":{"rendered":"A hazai borok n\u00e9pszer\u0171s\u00edt\u00e9s\u00e9t t\u0171zte ki c\u00e9lul a Magyar Turisztikai \u00dcgyn\u00f6ks\u00e9g"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<p>\n\t\t\t\t\t\t\t\tOrsz\u00e1gos bor roadshow-t ind\u00edtott a magyar bor m\u00e1rkakoncepci\u00f3 bemutat\u00e1s\u00e1ra a Magyar Turisztikai \u00dcgyn\u00f6ks\u00e9g (MT\u00dc) \u2013 mondta N\u00e9meth Anna, az MT\u00dc vez\u00e9rigazgat\u00f3-helyettese h\u00e9tf\u0151n Budapesten, az orsz\u00e1gos el\u0151ad\u00e1ssorozat els\u0151 \u00e1llom\u00e1s\u00e1n.\t\t\t\t\t\t\t<\/p>\n<div>\n<p>A Magyar Turisztikai \u00dcgyn\u00f6ks\u00e9g (MT\u00dc) orsz\u00e1gos kamp\u00e1nyba kezd a hazai borok n\u00e9pszer\u0171s\u00edt\u00e9s\u00e9\u00e9rt. N\u00e9meth Anna vez\u00e9rigazgat\u00f3-helyettes felid\u00e9zte: a turisztikai \u00fcgyn\u00f6ks\u00e9g szakmai szervezetekkel egy\u00fcttm\u0171k\u00f6dve elk\u00e9sz\u00edtette a magyar bor \u00faj m\u00e1rkakoncepci\u00f3j\u00e1t. A l\u00e9trej\u00f6tt rendszer megalkot\u00e1s\u00e1ban r\u00e9szt vett a Hegyk\u00f6zs\u00e9gek Nemzeti Tan\u00e1csa (HNT), az Agr\u00e1rminiszt\u00e9rium, a K\u00fclgazdas\u00e1gi \u00e9s K\u00fcl\u00fcgyminiszt\u00e9rium, \u00e9s meghat\u00e1roz\u00f3 gasztron\u00f3miai szervezetek.<\/p>\n<blockquote>\n<p>Kialak\u00edtott\u00e1k magyar bor egys\u00e9ges arculat\u00e1t, \u00fczeneti rendszer\u00e9t, amelynek ment\u00e9n folyamatosan \u00e9p\u00edtik a magyar bor st\u00edlus\u00e1t alak\u00edt\u00f3 m\u00e1rkaelemeket. A bor\u00e1gazat helyzet\u00e9nek jav\u00edt\u00e1sa \u00e9s fenntarthat\u00f3 n\u00f6veked\u00e9s\u00e9nek \u00e9rdek\u00e9ben az MT\u00dc v\u00edzi\u00f3ja az volt, hogy a magyar bor egyedi \u00e9s megk\u00fcl\u00f6nb\u00f6ztethet\u0151 kateg\u00f3ri\u00e1v\u00e1 v\u00e1ljon, \u00e9rt\u00e9ke n\u00f6vekedjen \u00e9s \u00e1ltala er\u0151s\u00f6dj\u00f6n az orsz\u00e1gm\u00e1rka<\/p>\n<\/blockquote>\n<p>\u2013 mondta N\u00e9meth Anna.<\/p>\n<p>G\u00e1l Zsombor, az MT\u00dc bormarketing\u00e9rt felel\u0151s szak\u00e9rt\u0151je elmondta: az orsz\u00e1gos bor roadshow c\u00e9lja, hogy a magyar bor\u00e1gazatban dolgoz\u00f3 szakembereknek bemutass\u00e1k a koncepci\u00f3t. Szeretn\u00e9k el\u00e9rni, hogy minden magyar bor\u00e1szat regisztr\u00e1ljon a tervek szerint a ny\u00e1ron indul\u00f3 bor.hu port\u00e1lon. Ez a port\u00e1l a kulcsa a hat\u00e9kony megjelen\u00e9seknek, \u00e9s az azonnali kommunik\u00e1ci\u00f3nak \u2013 mondta. Az egys\u00e9ges, \u201eMagyar bor \u2013 Szem\u00e9lyesen\u201d \u00fczenetrendszert \u00e9s a ny\u00e1ron indul\u00f3 bor.hu egys\u00e9ges bor\u00e1szati webport\u00e1lt az MT\u00dc orsz\u00e1gos el\u0151ad\u00e1ssorozaton n\u00e9pszer\u0171s\u00edti.<\/p>\n<div id=\"attachment_1467883\" style=\"width: 1034px\" class=\"wp-caption alignnone\">\n<p class=\"wp-caption-text\">Fot\u00f3: M\u00f3ricz-Sabj\u00e1n Simon<\/p>\n<\/div>\n<p>Ipacs G\u00e9za arculati tervez\u0151 a koncepci\u00f3t bemutatva ismertette: annak egyik eleme a log\u00f3, amelynek k\u00f6z\u00e9ppontj\u00e1ban a szem\u00e9lyess\u00e9g \u00fczenete van, a piros-feh\u00e9r-z\u00f6ld ikon alatt \u201eMagyar Bor szem\u00e9lyesen\u201d felirattal.<\/p>\n<div id=\"attachment_886347\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-886347\" src=\"https:\/\/super-news.info\/hu\/wp-content\/uploads\/sites\/3\/2019\/05\/1558380875_401_A-hazai-borok-nepszerusiteset-tuzte-ki-celul-a-Magyar-Turisztikai.jpg\" alt=\"\" width=\"1024\" height=\"682\"  \/><\/p>\n<p class=\"wp-caption-text\">Fot\u00f3: AFP<\/p>\n<\/div>\n<p>N\u00e9meth Anna szerint az id\u00e9n l\u00e9trej\u00f6tt \u00faj borm\u00e1rka k\u00e9pviseli a magyar borkult\u00fara v\u00e1ltozatoss\u00e1g\u00e1t, \u00e9s egys\u00e9gbe szervezi a magyar bor kommunik\u00e1ci\u00f3j\u00e1t, hogy mind a belf\u00f6ldi, mind a k\u00fclf\u00f6ldi fogyaszt\u00f3k sz\u00e1m\u00e1ra megismerhet\u0151v\u00e9 v\u00e1ljanak a magyar bor \u00e9s a bor\u00e1szatok \u00e9rt\u00e9kei, \u00e9s ezek \u00e1ltal is m\u00e9g t\u00f6bb embert a magyarorsz\u00e1gi borvid\u00e9kek felfedez\u00e9s\u00e9re inspir\u00e1ljon. A ny\u00e1ron tov\u00e1bbi \u00f6t borr\u00e9gi\u00f3ba viszik el a rendezv\u00e9nysorozatot, hogy a helyi termel\u0151k, gasztro- \u00e9s turisztikai szakemberek is szem\u00e9lyesen megismerj\u00e9k a marketingkoncepci\u00f3t.<\/p>\n<p>Az MT\u00dc k\u00f6zlem\u00e9nye szerint a ny\u00e1ron indul\u00f3 www.bor.hu feladata lesz, hogy a borturist\u00e1knak, \u00e9rdekl\u0151d\u0151knek szakmailag lektor\u00e1lt fel\u00fcletet biztos\u00edtson, amin kereszt\u00fcl tiszta k\u00e9pet kaphatnak a magyar borr\u00f3l, borvid\u00e9kekr\u0151l, bor\u00e1szatokr\u00f3l.<\/p>\n<p>A weboldal r\u00e9sze lesz egy intelligens bor\u00e1szatkeres\u0151.<\/p>\n<\/p><\/div>\n<p><script>\n    window.fbAsyncInit = function() {\n        FB.init({\n            appId      : \"204760236815359\",\n            xfbml      : true,\n            version    : \"v2.12\"\n        });\n        FB.AppEvents.logPageView();\n    };<\/p>\n<p>    (function(d, s, id){\n        var js, fjs = d.getElementsByTagName(s)[0];\n        if (d.getElementById(id)) {return;}\n        js = d.createElement(s); js.id = id;\n        js.src = \"http:\/\/connect.facebook.net\/hu_HU\/sdk.js\";\n        fjs.parentNode.insertBefore(js, fjs);\n    }(document, \"script\", \"facebook-jssdk\"));\n<\/script><br \/>\n<br \/>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/www.vg.hu\/kozelet\/gasztronomia\/a-hazai-borok-nepszerusiteset-tuzte-ki-celul-a-magyar-turisztikai-ugynokseg-1521140\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Orsz\u00e1gos bor roadshow-t ind\u00edtott a magyar bor m\u00e1rkakoncepci\u00f3 bemutat\u00e1s\u00e1ra a Magyar Turisztikai \u00dcgyn\u00f6ks\u00e9g (MT\u00dc) \u2013 mondta N\u00e9meth Anna, az MT\u00dc vez\u00e9rigazgat\u00f3-helyettese h\u00e9tf\u0151n Budapesten, az orsz\u00e1gos el\u0151ad\u00e1ssorozat els\u0151 \u00e1llom\u00e1s\u00e1n. A Magyar Turisztikai \u00dcgyn\u00f6ks\u00e9g (MT\u00dc) orsz\u00e1gos kamp\u00e1nyba kezd a hazai borok n\u00e9pszer\u0171s\u00edt\u00e9s\u00e9\u00e9rt. N\u00e9meth Anna vez\u00e9rigazgat\u00f3-helyettes felid\u00e9zte: a turisztikai \u00fcgyn\u00f6ks\u00e9g szakmai szervezetekkel egy\u00fcttm\u0171k\u00f6dve elk\u00e9sz\u00edtette a magyar bor [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2336,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-penzugyi-hirek"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A hazai borok n\u00e9pszer\u0171s\u00edt\u00e9s\u00e9t t\u0171zte ki c\u00e9lul a Magyar Turisztikai \u00dcgyn\u00f6ks\u00e9g - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/hu\/a-hazai-borok-nepszerusiteset-tuzte-ki-celul-a-magyar-turisztikai-ugynokseg\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A hazai borok n\u00e9pszer\u0171s\u00edt\u00e9s\u00e9t t\u0171zte ki c\u00e9lul a Magyar Turisztikai \u00dcgyn\u00f6ks\u00e9g - Super News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] Orsz\u00e1gos bor roadshow-t ind\u00edtott a magyar bor m\u00e1rkakoncepci\u00f3 bemutat\u00e1s\u00e1ra a Magyar Turisztikai \u00dcgyn\u00f6ks\u00e9g (MT\u00dc) \u2013 mondta N\u00e9meth Anna, az MT\u00dc vez\u00e9rigazgat\u00f3-helyettese h\u00e9tf\u0151n Budapesten, az orsz\u00e1gos el\u0151ad\u00e1ssorozat els\u0151 \u00e1llom\u00e1s\u00e1n. 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