{"id":1085,"date":"2019-04-30T18:50:13","date_gmt":"2019-04-30T15:50:13","guid":{"rendered":"https:\/\/super-news.info\/hu\/amikor-jeff-bezos-cege-elkezdi-szorongatni-mark-zuckerberg-ceget-marketing\/"},"modified":"2019-04-30T18:50:15","modified_gmt":"2019-04-30T15:50:15","slug":"amikor-jeff-bezos-cege-elkezdi-szorongatni-mark-zuckerberg-ceget-marketing","status":"publish","type":"post","link":"https:\/\/super-news.info\/hu\/amikor-jeff-bezos-cege-elkezdi-szorongatni-mark-zuckerberg-ceget-marketing\/","title":{"rendered":"Amikor Jeff Bezos c\u00e9ge elkezdi szorongatni Mark Zuckerberg c\u00e9g\u00e9t &#8211; Marketing"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<p>Els\u0151 pillant\u00e1sra meglep\u0151en hangzik, de m\u00e9ret\u00e9t \u00e9s hatalmas forgalm\u00e1t ismerve tal\u00e1n nem is annyira hihetetlen, hogy az Amazon egyike azon tech c\u00e9geknek, akik hatalmas szeletet has\u00edtanak ki az online hirdet\u00e9si piacb\u00f3l &#8211; \u00edrja a kosarertek.hu.<\/p>\n<div id=\"article_text\">\n<p>A Google \u00e9s Facebook klasszikusan rekl\u00e1mra \u00e9p\u00fcl\u0151 szolg\u00e1ltat\u00e1sok, a hirdet\u00e9si rendszer\u00fckb\u0151l befoly\u00f3 p\u00e9nzek jelentik bev\u00e9teli forr\u00e1saik szinte teljes eg\u00e9sz\u00e9t, ellenben a Jeff Bezos vezette Amazonnal, amely els\u0151sorban online kereskedelemmel foglalkozik, \u00e9s nyitott piacterei r\u00e9v\u00e9n hirdet\u00e9sei nem els\u0151dleges bev\u00e9teli forr\u00e1sai a c\u00e9gnek. Az Amazon nyitott piacterein verseng\u0151 keresked\u0151k azonban doll\u00e1rmilli\u00e1rdokat fizetnek a c\u00e9gnek az\u00e9rt, hogy term\u00e9keik min\u00e9l t\u00f6bb felhaszn\u00e1l\u00f3n\u00e1l megjelenhessenek. <\/p>\n<p>B\u00e1r a Facebook \u00e9s Google felhaszn\u00e1l\u00f3k \u00e1ltal k\u00f6vetett \u00fczleti modell, ami a felhaszn\u00e1l\u00f3k szem\u00e9lyes adatainak begy\u0171jt\u00e9s\u00e9n \u00e9s elemz\u00e9s\u00e9n alapszik, a teljes hirdet\u00e9si piac hatvan sz\u00e1zal\u00e9k\u00e1t le is f\u00f6l\u00f6zik az amerikai rekl\u00e1mpiacon, az Amazon m\u00e1r a 2018-as adatok alapj\u00e1n is a harmadik legnagyobb szeletet has\u00edtja ki a tengent\u00fali rekl\u00e1mtort\u00e1b\u00f3l, mik\u00f6zben az online kereskedelem a f\u0151 profilja. <\/p>\n<p>A teljes amerikai online rekl\u00e1mpiaci tort\u00e1b\u00f3l a kereskedelmi szektor 38 sz\u00e1zal\u00e9kot tesz ki, ami 2018-ra vet\u00edtve azt jelenti, hogy a Google 42 milli\u00e1rdos r\u00e9szesed\u00e9s\u00e9b\u0151l 16 milli\u00e1rdot k\u00f6lt\u00f6ttek el az online keresked\u0151k, m\u00edg a Facebook teljes hirdet\u00e9si bev\u00e9tel\u00e9nek 23 milli\u00e1rdj\u00e1b\u00f3l 8.8 milli\u00e1rdot tett ki a kereskedelmi jelleg\u0171 hirdet\u00e9s. Az Amazon 7.4 milli\u00e1rd doll\u00e1ros hirdet\u00e9si bev\u00e9tele pedig m\u00e1r igen k\u00f6zel van a k\u00f6z\u00f6ss\u00e9gi oldal sz\u00e1maihoz, elemz\u0151i becsl\u00e9sek szerint az id\u00e9n pedig meg is haladja majd azt. <\/p>\n<p>Top 3 amerikai kereskedelmi online hirdet\u0151: Google, Amazon, FacebookMint ahogy a fenti el\u0151rejelz\u00e9sb\u0151l is kiolvashat\u00f3, az Amazon az amerikai rekl\u00e1mpiacon 2019-re m\u00e1r az e-kereskedelmi rekl\u00e1mpiac m\u00e1sodik legnagyobb szerepl\u0151v\u00e9 v\u00e1lhat, maga m\u00f6g\u00e9 utas\u00edtva ezzel a Facebookot is. <\/p>\n<p>A 2019-es elemz\u00e9sek f\u00e9ny\u00e9ben teh\u00e1t a teljes elektronikus kereskedelmi rekl\u00e1mk\u00f6lt\u00e9s 23%-ra teheti r\u00e1 a kez\u00e9t a Jeff Bezos vezette c\u00e9g, nem besz\u00e9lve arr\u00f3l, hogy a teljes rekl\u00e1mpiaci n\u00f6veked\u00e9s t\u00f6bb mint fel\u00e9t az Amazonon k\u00f6ltik majd el a hirdet\u0151k.  <strong>A kosarertek teljes cikke itt \u00e9rhet\u0151 el.<\/strong><\/p>\n<p><em><em style=\"color: #171717; font-size: 16px;\"><em><strong><em><em><em><em>K\u00f6vesd az oldalunkat a\u00a0<strong>Facebook-on<\/strong> \u00e9s a\u00a0<strong><a href=\"https:\/\/twitter.com\/digitalhungary\" target=\"_blank\" rel=\"noopener noreferrer\">Twitteren<\/a><\/strong> is!<\/em><\/em><\/em><\/em><\/strong><\/em><\/em><\/em><\/p>\n<\/div>\n<p><script async src=\"http:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/www.digitalhungary.hu\/marketing\/Amikor-Jeff-Bezos-cege-elkezdi-szorongatni-Mark-Zuckerberg-ceget\/8462\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Els\u0151 pillant\u00e1sra meglep\u0151en hangzik, de m\u00e9ret\u00e9t \u00e9s hatalmas forgalm\u00e1t ismerve tal\u00e1n nem is annyira hihetetlen, hogy az Amazon egyike azon tech c\u00e9geknek, akik hatalmas szeletet has\u00edtanak ki az online hirdet\u00e9si piacb\u00f3l &#8211; \u00edrja a kosarertek.hu. A Google \u00e9s Facebook klasszikusan rekl\u00e1mra \u00e9p\u00fcl\u0151 szolg\u00e1ltat\u00e1sok, a hirdet\u00e9si rendszer\u00fckb\u0151l befoly\u00f3 p\u00e9nzek jelentik bev\u00e9teli forr\u00e1saik szinte teljes eg\u00e9sz\u00e9t, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1086,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalis-marketing-hirek"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amikor Jeff Bezos c\u00e9ge elkezdi szorongatni Mark Zuckerberg c\u00e9g\u00e9t - Marketing - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/hu\/amikor-jeff-bezos-cege-elkezdi-szorongatni-mark-zuckerberg-ceget-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amikor Jeff Bezos c\u00e9ge elkezdi szorongatni Mark Zuckerberg c\u00e9g\u00e9t - Marketing - Super News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] Els\u0151 pillant\u00e1sra meglep\u0151en hangzik, de m\u00e9ret\u00e9t \u00e9s hatalmas forgalm\u00e1t ismerve tal\u00e1n nem is annyira hihetetlen, hogy az Amazon egyike azon tech c\u00e9geknek, akik hatalmas szeletet has\u00edtanak ki az online hirdet\u00e9si piacb\u00f3l &#8211; \u00edrja a kosarertek.hu. A Google \u00e9s Facebook klasszikusan rekl\u00e1mra \u00e9p\u00fcl\u0151 szolg\u00e1ltat\u00e1sok, a hirdet\u00e9si rendszer\u00fckb\u0151l befoly\u00f3 p\u00e9nzek jelentik bev\u00e9teli forr\u00e1saik szinte teljes eg\u00e9sz\u00e9t, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/super-news.info\/hu\/amikor-jeff-bezos-cege-elkezdi-szorongatni-mark-zuckerberg-ceget-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Super News\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-30T15:50:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-30T15:50:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/super-news.info\/hu\/wp-content\/uploads\/sites\/3\/2019\/04\/Amikor-Jeff-Bezos-c\u00e9ge-elkezdi-szorongatni-Mark-Zuckerberg-c\u00e9g\u00e9t.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"825\" \/>\n\t<meta property=\"og:image:height\" content=\"580\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"super-news\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Szerz\u0151:\" \/>\n\t<meta name=\"twitter:data1\" content=\"super-news\" \/>\n\t<meta name=\"twitter:label2\" content=\"Becs\u00fclt olvas\u00e1si id\u0151\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 perc\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/super-news.info\\\/hu\\\/amikor-jeff-bezos-cege-elkezdi-szorongatni-mark-zuckerberg-ceget-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/super-news.info\\\/hu\\\/amikor-jeff-bezos-cege-elkezdi-szorongatni-mark-zuckerberg-ceget-marketing\\\/\"},\"author\":{\"name\":\"super-news\",\"@id\":\"https:\\\/\\\/super-news.info\\\/hu\\\/#\\\/schema\\\/person\\\/2d4068cb2f39cd10008c2fce578a7356\"},\"headline\":\"Amikor Jeff Bezos c\u00e9ge elkezdi szorongatni Mark Zuckerberg c\u00e9g\u00e9t &#8211; 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