{"id":9832,"date":"2019-08-29T13:12:04","date_gmt":"2019-08-29T10:12:04","guid":{"rendered":"https:\/\/super-news.info\/es\/cadbury-promueve-la-diversidad-con-una-tableta-de-cuatro-chocolates\/"},"modified":"2020-02-21T19:20:56","modified_gmt":"2020-02-21T16:20:56","slug":"cadbury-promueve-la-diversidad-con-una-tableta-de-cuatro-chocolates","status":"publish","type":"post","link":"https:\/\/super-news.info\/es\/cadbury-promueve-la-diversidad-con-una-tableta-de-cuatro-chocolates\/","title":{"rendered":"Cadbury promueve la diversidad con una tableta de cuatro chocolates"},"content":{"rendered":"<p>La conocida marca de chocolates de Mondelez lanz\u00f3 &#8220;Unity bar&#8221; el 15 de agosto, D\u00eda de la Independencia en India, como s\u00edmbolo de unidad.<\/p>\n<p>Chocolate negro o con leche. \u00bfPor qu\u00e9 tomar esta dif\u00edcil decisi\u00f3n teniendo la posibilidad de disfrutarlos todos? <strong>Cadbury<\/strong> ha acabado con este problema lanzando una tableta con cuatro tipos de chocolate: negro, mezcla, con leche y blanco.<\/p>\n<p>Sin embargo, esta deliciosa chocolatina no es simplemente (o solamente) un producto m\u00e1s con el que satisfacer a sus clientes m\u00e1s golosos, sino todo un s\u00edmbolo de unidad. La marca de Mondelez <strong>ha lanzado su &#8220;Unity bar&#8221; con motivo del D\u00eda de la Independencia en India<\/strong>, que dej\u00f3 de ser dominio brit\u00e1nico el 15 de agosto de 1947, con el objetivo de promover la diversidad de manera original y muy dulce.<\/p>\n<p>El <strong>packaging<\/strong> de este producto de edici\u00f3n limitada refuerza el concepto de unidad gracias a la ilustraci\u00f3n que muestra a personas de diferentes razas con el cl\u00e1sico fondo violeta de la marca.<\/p>\n<p>La campa\u00f1a, firmada por <strong>Ogilvy<\/strong>, ha visto la luz en redes sociales y en un anuncio impreso en The Economic Times.<\/p>\n<blockquote><p>This Independence Day, let&#8217;s celebrate a country that stands united in its diversity. Presenting the Cadbury Unity Bar, India&#8217;s first chocolate with dark, blended, milk and white chocolate all under one wrap. #CadburyUnityBar #IndependenceDay pic.twitter.com\/kHfHqJQlzH<\/p>\n<p>\u2014 Cadbury Dairy Milk (@DairyMilkIn) August 14, 2019<\/p><\/blockquote>\n<p>Adem\u00e1s lanzar acciones que dan voz a personas de diferentes razas, religiones y condiciones, muchas son las marcas que <strong>utilizan sus propios productos para dar su mensaje<\/strong> y ayudar a construir un mundo mejor. Es el caso de SKOL, la cerveza l\u00edder en Brasil, que se uni\u00f3 con Pantone para lanzar un pack de edici\u00f3n limitada con motivo del Orgullo.<\/p>\n<p>No te pierdas nada de MarketingDirecto.com y \u00fanete a nuestro Telegram t.me\/MarketingDirecto<\/p>\n<p><a href=\"https:\/\/www.marketingdirecto.com\/anunciantes-general\/anunciantes\/cadbury-promueve-la-diversidad-con-una-tableta-de-cuatro-chocolates\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La conocida marca de chocolates de Mondelez lanz\u00f3 &#8220;Unity bar&#8221; el 15 de agosto, D\u00eda de la Independencia en India, como s\u00edmbolo de unidad. Chocolate negro o con leche. \u00bfPor qu\u00e9 tomar esta dif\u00edcil decisi\u00f3n teniendo la posibilidad de disfrutarlos todos? Cadbury ha acabado con este problema lanzando una tableta con cuatro tipos de chocolate: [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9833,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-9832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cadbury promueve la diversidad con una tableta de cuatro chocolates - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/es\/cadbury-promueve-la-diversidad-con-una-tableta-de-cuatro-chocolates\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cadbury promueve la diversidad con una tableta de cuatro chocolates - Super News\" \/>\n<meta property=\"og:description\" content=\"La conocida marca de chocolates de Mondelez lanz\u00f3 &#8220;Unity bar&#8221; el 15 de agosto, D\u00eda de la Independencia en India, como s\u00edmbolo de unidad. 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