{"id":9549,"date":"2019-08-26T05:08:32","date_gmt":"2019-08-26T02:08:32","guid":{"rendered":"https:\/\/super-news.info\/es\/la-petrolera-esso-lanza-una-impactante-campana-con-una-inspiradora-historia-de-superacion\/"},"modified":"2019-08-26T05:08:33","modified_gmt":"2019-08-26T02:08:33","slug":"la-petrolera-esso-lanza-una-impactante-campana-con-una-inspiradora-historia-de-superacion","status":"publish","type":"post","link":"https:\/\/super-news.info\/es\/la-petrolera-esso-lanza-una-impactante-campana-con-una-inspiradora-historia-de-superacion\/","title":{"rendered":"La petrolera Esso lanza una impactante campa\u00f1a con una inspiradora historia de superaci\u00f3n"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"textoNoticia\">\n<p class=\"excerpt-single\">El spot de Esso cuenta la historia real de un hombre con las dos piernas amputadas que se prepara para competir en las 24 Horas de Le Mans.<\/p>\n<\/p>\n<p>Esso ha lanzado una campa\u00f1a para demostrar &#8220;la diferencia que puede hacer un litro de combustible&#8221;. El spot cuenta la <strong>historia real<\/strong> de David Birrell, un hombre con las dos piernas amputadas que se prepara para competir en 2022 en las 24 horas de Le Mans, la carrera de automovilismo de resistencia m\u00e1s prestigiosa del mundo.<\/p>\n<p>El ex soldado Birrell perdi\u00f3 ambas piernas en Afganist\u00e1n. En el spot, de<strong> estilo documental<\/strong>, confiesa que sus hijos lo llaman &#8220;Daddy No Legs&#8221; y destaca su pasi\u00f3n por las carreras de coches, as\u00ed como su determinaci\u00f3n para superar la adversidad y el amor por su familia.<\/p>\n<p>\n\t\t\t\t<iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/mP1s8XXF34o?enablejsapi=1&amp;version=3&amp;rel=0&amp;showinfo=0&amp;controls=0\" id=\"iframePlayer\" width=\"940\" height=\"529\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"><\/iframe>\n\t\t\t<\/p>\n<p>Si no visualiza correctamente el v\u00eddeo embedded, haga clic aqu\u00ed.<\/p>\n<p>Lanzado en <strong>Facebook<\/strong> este lunes 19 de agosto, el spot ha sido dirigido por Marcel Mettelseifen, m\u00e1s conocido por su trabajo en documentales sobre la guerra civil siria, como Syria: <em>Children on the Frontline<\/em> y <em>The Escape<\/em>. Las creatividades han sido dise\u00f1adas por ITN Productions, con el apoyo de Adam&amp;EveDDDB y el equipo interno de Esso.<\/p>\n<p>El propio Birrel ha demostrado su entusiasmo por haber podido participar en la campa\u00f1a: &#8220;Me sent\u00ed abrumado por el hecho de que Marcel y Esso me pidieran que participara en esta pel\u00edcula sobre la <strong>superaci\u00f3n de la adversidad<\/strong>. Las carreras de coches han cambiado mi vida y, junto con mi familia, me han dado la fuerza para seguir adelante y ser una inspiraci\u00f3n para mis hijos. Me sent\u00ed orgulloso de trabajar con Marcel y el equipo en esta extraordinaria pel\u00edcula&#8221;.<\/p>\n<p class=\"link-telegram\">\n\t\t\t\t\t\t\t\t\t\t\tNo te pierdas nada de MarketingDirecto.com y \u00fanete a nuestro Telegram t.me\/MarketingDirecto\n\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<p><script>(function(d, s, id) {\n  var js, fjs = d.getElementsByTagName(s)[0];\n  if (d.getElementById(id)) return;\n  js = d.createElement(s); js.id = id;\n  js.src = \"http:\/\/connect.facebook.net\/es_LA\/sdk.js#xfbml=1&appId=408746052611679&version=v2.3\";\n  fjs.parentNode.insertBefore(js, fjs);\n}(document, 'script', 'facebook-jssdk'));<\/script><br \/>\n<br \/>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/www.marketingdirecto.com\/anunciantes-general\/anunciantes\/petrolera-esso-lanza-una-impactante-campana-con-una-inspiradora-historia-de-superacion\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] El spot de Esso cuenta la historia real de un hombre con las dos piernas amputadas que se prepara para competir en las 24 Horas de Le Mans. Esso ha lanzado una campa\u00f1a para demostrar &#8220;la diferencia que puede hacer un litro de combustible&#8221;. El spot cuenta la historia real de David Birrell, un [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-9549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La petrolera Esso lanza una impactante campa\u00f1a con una inspiradora historia de superaci\u00f3n - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/es\/la-petrolera-esso-lanza-una-impactante-campana-con-una-inspiradora-historia-de-superacion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La petrolera Esso lanza una impactante campa\u00f1a con una inspiradora historia de superaci\u00f3n - Super News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] El spot de Esso cuenta la historia real de un hombre con las dos piernas amputadas que se prepara para competir en las 24 Horas de Le Mans. Esso ha lanzado una campa\u00f1a para demostrar &#8220;la diferencia que puede hacer un litro de combustible&#8221;. El spot cuenta la historia real de David Birrell, un [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/super-news.info\/es\/la-petrolera-esso-lanza-una-impactante-campana-con-una-inspiradora-historia-de-superacion\/\" \/>\n<meta property=\"og:site_name\" content=\"Super News\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-26T02:08:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-26T02:08:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/super-news.info\/es\/wp-content\/uploads\/sites\/4\/2019\/08\/La-petrolera-Esso-lanza-una-impactante-campa-a-con-una-inspiradora.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"626\" \/>\n\t<meta property=\"og:image:height\" content=\"364\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"super-news\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"super-news\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/super-news.info\\\/es\\\/la-petrolera-esso-lanza-una-impactante-campana-con-una-inspiradora-historia-de-superacion\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/super-news.info\\\/es\\\/la-petrolera-esso-lanza-una-impactante-campana-con-una-inspiradora-historia-de-superacion\\\/\"},\"author\":{\"name\":\"super-news\",\"@id\":\"https:\\\/\\\/super-news.info\\\/es\\\/#\\\/schema\\\/person\\\/2d4068cb2f39cd10008c2fce578a7356\"},\"headline\":\"La petrolera Esso lanza una impactante campa\u00f1a con una inspiradora historia de superaci\u00f3n\",\"datePublished\":\"2019-08-26T02:08:32+00:00\",\"dateModified\":\"2019-08-26T02:08:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/super-news.info\\\/es\\\/la-petrolera-esso-lanza-una-impactante-campana-con-una-inspiradora-historia-de-superacion\\\/\"},\"wordCount\":322,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/super-news.info\\\/es\\\/la-petrolera-esso-lanza-una-impactante-campana-con-una-inspiradora-historia-de-superacion\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/super-news.info\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2019\\\/08\\\/La-petrolera-Esso-lanza-una-impactante-campa-a-con-una-inspiradora.jpg\",\"articleSection\":[\"NOTICIAS DE MARKETING DIGITAL\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/super-news.info\\\/es\\\/la-petrolera-esso-lanza-una-impactante-campana-con-una-inspiradora-historia-de-superacion\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/super-news.info\\\/es\\\/la-petrolera-esso-lanza-una-impactante-campana-con-una-inspiradora-historia-de-superacion\\\/\",\"url\":\"https:\\\/\\\/super-news.info\\\/es\\\/la-petrolera-esso-lanza-una-impactante-campana-con-una-inspiradora-historia-de-superacion\\\/\",\"name\":\"La petrolera Esso lanza una impactante campa\u00f1a con una inspiradora historia de superaci\u00f3n - 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