{"id":8980,"date":"2019-08-17T18:25:31","date_gmt":"2019-08-17T15:25:31","guid":{"rendered":"https:\/\/super-news.info\/es\/galaxy-nos-muestra-lo-abrumador-que-resulta-conseguirlo-todo-en-la-vida-en-su-nuevo-spot\/"},"modified":"2019-08-17T18:25:32","modified_gmt":"2019-08-17T15:25:32","slug":"galaxy-nos-muestra-lo-abrumador-que-resulta-conseguirlo-todo-en-la-vida-en-su-nuevo-spot","status":"publish","type":"post","link":"https:\/\/super-news.info\/es\/galaxy-nos-muestra-lo-abrumador-que-resulta-conseguirlo-todo-en-la-vida-en-su-nuevo-spot\/","title":{"rendered":"Galaxy nos muestra lo abrumador que resulta conseguirlo todo en la vida en su nuevo spot"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"textoNoticia\">\n<p class=\"excerpt-single\">La nueva campa\u00f1a de Galaxy, &#8220;Choose Pleasure&#8221;, hace hincapi\u00e9 en lo dif\u00edcil que es para una mujer tenerlo todo si no tiene adem\u00e1s alguno de sus productos de chocolate, claves para conseguir la felicidad seg\u00fan el anuncio<\/p>\n<p>La marca de chocolatinas Galaxy, perteneciente a la compa\u00f1\u00eda Mars, ha estrenado un <strong>nuevo spot<\/strong> publicitario en la televisi\u00f3n de <strong>Reino Unido<\/strong>. En \u00e9l, una mujer corre fren\u00e9ticamente a trav\u00e9s de su vida intentando tenerlo todo, pero finalmente <strong>acaba eligiendo el chocolate<\/strong>.<\/p>\n<p>El anuncio, a cargo de la agencia AMVBBDO, estrena adem\u00e1s un nuevo eslogan, &#8220;<strong>Choose Pleasure<\/strong>&#8221; (Escoge el placer). Por su parte, Galaxy (<strong>Dove en EEUU<\/strong>) considera esta iniciativa publicitaria como &#8220;<strong>el cambio m\u00e1s grande y audaz de la historia de la marca<\/strong>&#8220;. Previamente, de hecho, la campa\u00f1a m\u00e1s sonada de la compa\u00f1\u00eda fue la que inclu\u00eda una serie de anuncios que <strong>resucitaban a Audrey Hepburn<\/strong>.<\/p>\n<p>\n\t\t\t\t<iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/k7JjDfzFyU8?enablejsapi=1&amp;version=3&amp;rel=0&amp;showinfo=0&amp;controls=0\" id=\"iframePlayer\" width=\"940\" height=\"529\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"><\/iframe>\n\t\t\t<\/p>\n<p>Si no visualiza correctamente el v\u00eddeo embedded, haga clic aqu\u00ed<\/p>\n<p>En cambio, en el nuevo anuncio, dirigido por <strong>Andreas Nilsson<\/strong>, es una joven mujer en ropa deportiva la protagonista. Al principio simplemente corre de forma normal, hasta que comienza a atravesar distintos escenarios. De esta forma, empieza a correr a trav\u00e9s de diversos montajes que simbolizan su <strong>trabajo ideal<\/strong>, c\u00f3mo ser una &#8220;<strong>supermadre<\/strong>&#8220;, c\u00f3mo <strong>estar al d\u00eda<\/strong> con sus amigas, con las series, estar a la moda, etc.<\/p>\n<p>La voz en off empieza a acelerar y a subir el volumen cada vez m\u00e1s, hasta que <strong>la protagonista detiene su carrera y grita<\/strong>, mandando callar a la multitud que la rodea. Finalmente, le quita de las manos a un ciudadano <strong>una barrita de Galaxy<\/strong> y se aleja de las masas comiendo tranquilamente.<\/p>\n<p>En definitiva, estamos ante un anuncio que trata desde el <strong>humor<\/strong> todas las presiones de la vida moderna con las que <strong>cualquier mujer puede sentirse identificada<\/strong>. Sin embargo, pueden estar algo decepcionadas con el final, ya que la soluci\u00f3n nunca ser\u00e1 tan sencilla como el chocolate.<\/p>\n<p class=\"link-telegram\">\n\t\t\t\t\t\t\t\t\t\t\tNo te pierdas nada de MarketingDirecto.com y \u00fanete a nuestro Telegram t.me\/MarketingDirecto\n\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<p><script>(function(d, s, id) {\n  var js, fjs = d.getElementsByTagName(s)[0];\n  if (d.getElementById(id)) return;\n  js = d.createElement(s); js.id = id;\n  js.src = \"http:\/\/connect.facebook.net\/es_LA\/sdk.js#xfbml=1&appId=408746052611679&version=v2.3\";\n  fjs.parentNode.insertBefore(js, fjs);\n}(document, 'script', 'facebook-jssdk'));<\/script><br \/>\n<br \/>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/www.marketingdirecto.com\/marketing-general\/publicidad\/galaxy-nos-muestra-lo-abrumador-que-resulta-conseguirlo-todo-en-la-vida-en-su-nuevo-spot\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] La nueva campa\u00f1a de Galaxy, &#8220;Choose Pleasure&#8221;, hace hincapi\u00e9 en lo dif\u00edcil que es para una mujer tenerlo todo si no tiene adem\u00e1s alguno de sus productos de chocolate, claves para conseguir la felicidad seg\u00fan el anuncio La marca de chocolatinas Galaxy, perteneciente a la compa\u00f1\u00eda Mars, ha estrenado un nuevo spot publicitario en [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8981,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-8980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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