{"id":8580,"date":"2019-08-12T17:58:01","date_gmt":"2019-08-12T14:58:01","guid":{"rendered":"https:\/\/super-news.info\/es\/comscore-pierde-un-85-de-su-valor-en-bolsa\/"},"modified":"2019-08-12T17:58:02","modified_gmt":"2019-08-12T14:58:02","slug":"comscore-pierde-un-85-de-su-valor-en-bolsa","status":"publish","type":"post","link":"https:\/\/super-news.info\/es\/comscore-pierde-un-85-de-su-valor-en-bolsa\/","title":{"rendered":"comScore pierde un 85% de su valor en Bolsa"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"textoNoticia\">\n<p class=\"excerpt-single\">Durante los primeros seis meses del a\u00f1o, la compa\u00f1\u00eda ha confirmado p\u00e9rdidas de 307 millones de d\u00f3lares. Con la nueva c\u00fapula directiva, se est\u00e1n &#8220;explorando todas las opciones estrat\u00e9gicas&#8221; de cara a un relanzamiento de la compa\u00f1\u00eda<\/p>\n<\/p>\n<p>comScore, medidor oficial del mercado digital en Espa\u00f1a, no atraviesa su mejor momento. Tras <strong>la marcha de su c\u00fapula directiva el pasado mes de marzo<\/strong>, la compa\u00f1\u00eda ha perdido un 85% de su valor en Bolsa. Es decir, <strong>un recorte de 1.200 millones de d\u00f3lares<\/strong> de capitalizaci\u00f3n.<\/p>\n<p>El pasado mes de marzo Bryan Wiener -CEO- y Sarah Hofstetter -Presidenta- abandonaban la compa\u00f1\u00eda por diferencias con el consejo de administraci\u00f3n sobre la estrategia a seguir. A d\u00eda de hoy, la nueva c\u00fapula se encuentra en la b\u00fasqueda de todas las opciones estrat\u00e9gicas posibles para seguir adelante aunque no han dado m\u00e1s detalles.<\/p>\n<p>El primer semestre del a\u00f1o los resultados no fueron los esperados por la compa\u00f1\u00eda al anunciar unas p\u00e9rdidas de m\u00e1s de 300 millones de de d\u00f3lares, despu\u00e9s de que los ingresos se hubieran reducido reducido un 4% hasta el mes de junio.<\/p>\n<p>No todo son malas noticias para la compa\u00f1\u00eda. El pasado mes de mayo se confirmaba que, tras a\u00f1os siendo el medidor oficial de la audiencia digital, <strong>seguir\u00eda si\u00e9ndolo durante dos a\u00f1os m\u00e1s<\/strong> gracias al\u00a0 acuerdo firmado con la Comisi\u00f3n de Seguimiento del Concurso para la Medici\u00f3n Digital en Espa\u00f1a, formado por Interactive Advertising Bureau (IAB Spain), la Asociaci\u00f3n para la Investigaci\u00f3n de Medios de Comunicaci\u00f3n (AIMC) y la Asociaci\u00f3n Espa\u00f1ola de Anunciantes (aea).<\/p>\n<p>El acuerdo se produce despu\u00e9s de un a\u00f1o en el que comScore hab\u00eda permanecido como <strong>medidor provisional<\/strong> pues, aunque gan\u00f3 el concurso abierto a finales del a\u00f1o 2017, las negociaciones con la Comisi\u00f3n no hab\u00edan prosperado.<\/p>\n<p class=\"link-telegram\">\n\t\t\t\t\t\t\t\t\t\t\tNo te pierdas nada de MarketingDirecto.com y \u00fanete a nuestro Telegram t.me\/MarketingDirecto\n\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<p><script>(function(d, s, id) {\n  var js, fjs = d.getElementsByTagName(s)[0];\n  if (d.getElementById(id)) return;\n  js = d.createElement(s); js.id = id;\n  js.src = \"http:\/\/connect.facebook.net\/es_LA\/sdk.js#xfbml=1&appId=408746052611679&version=v2.3\";\n  fjs.parentNode.insertBefore(js, fjs);\n}(document, 'script', 'facebook-jssdk'));<\/script><br \/>\n<br \/>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/www.marketingdirecto.com\/anunciantes-general\/medios\/comscore-pierde-un-85-de-su-valor-en-bolsa\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Durante los primeros seis meses del a\u00f1o, la compa\u00f1\u00eda ha confirmado p\u00e9rdidas de 307 millones de d\u00f3lares. Con la nueva c\u00fapula directiva, se est\u00e1n &#8220;explorando todas las opciones estrat\u00e9gicas&#8221; de cara a un relanzamiento de la compa\u00f1\u00eda comScore, medidor oficial del mercado digital en Espa\u00f1a, no atraviesa su mejor momento. Tras la marcha de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8581,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-8580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>comScore pierde un 85% de su valor en Bolsa - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/es\/comscore-pierde-un-85-de-su-valor-en-bolsa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"comScore pierde un 85% de su valor en Bolsa - Super News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] Durante los primeros seis meses del a\u00f1o, la compa\u00f1\u00eda ha confirmado p\u00e9rdidas de 307 millones de d\u00f3lares. Con la nueva c\u00fapula directiva, se est\u00e1n &#8220;explorando todas las opciones estrat\u00e9gicas&#8221; de cara a un relanzamiento de la compa\u00f1\u00eda comScore, medidor oficial del mercado digital en Espa\u00f1a, no atraviesa su mejor momento. 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