{"id":8371,"date":"2019-08-09T16:08:53","date_gmt":"2019-08-09T13:08:53","guid":{"rendered":"https:\/\/super-news.info\/es\/bonds-propone-un-enfoque-mas-intimo-para-el-calentamiento-global-con-la-campana-glo-ball-warming\/"},"modified":"2019-08-09T16:08:54","modified_gmt":"2019-08-09T13:08:54","slug":"bonds-propone-un-enfoque-mas-intimo-para-el-calentamiento-global-con-la-campana-glo-ball-warming","status":"publish","type":"post","link":"https:\/\/super-news.info\/es\/bonds-propone-un-enfoque-mas-intimo-para-el-calentamiento-global-con-la-campana-glo-ball-warming\/","title":{"rendered":"Bonds propone un enfoque m\u00e1s \u00edntimo para el calentamiento global con la campa\u00f1a &#8220;Glo-ball Warming&#8221;"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"textoNoticia\">\n<p class=\"excerpt-single\">La compa\u00f1\u00eda textil ha querido relacionar en su \u00faltima campa\u00f1a, en clave de humor, el problema medioambiental del calentamiento global con el problema del sobrecalentamiento genital masculino<\/p>\n<\/p>\n<p>La conocida marca de ropa interior Bonds ha abordado en su \u00faltima campa\u00f1a publicitaria un problema medioambiental con un <strong>enfoque humor\u00edstico<\/strong>. En concreto, el problema del <strong>aumento global de las temperaturas<\/strong>, relacionado con su impacto sobre la ropa interior para hombre. Por tanto, en esta nueva e hilarante campa\u00f1a Bonds hace referencia la influencia del calentamiento global sobre las <strong>partes \u00edntimas del hombre<\/strong>.<\/p>\n<p>Con este prop\u00f3sito humor\u00edstico la compa\u00f1\u00eda ha decidido bautizar la campa\u00f1a como &#8220;<strong>The Glo-ball Warming<\/strong>&#8220;. Con este lema, la empresa textil ha querido hacer un <strong>juego de palabras<\/strong> en ingl\u00e9s entre este <strong>fen\u00f3meno medioambiental<\/strong> y los <strong>genitales masculinos<\/strong>. De esta forma, la campa\u00f1a recomienda a los hombres australianos que tomen en consideraci\u00f3n la salud y el confort de sus \u201cbolas\u201d ante esta \u201cmandemia\u201d.<\/p>\n<p>\n\t\t\t\t<iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/3RhRwDjO4dE?enablejsapi=1&amp;version=3&amp;rel=0&amp;showinfo=0&amp;controls=0\" id=\"iframePlayer\" width=\"940\" height=\"529\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"><\/iframe>\n\t\t\t<\/p>\n<p>Si no visualiza correctamente el v\u00eddeo embedded, haga clic aqu\u00ed.<\/p>\n<p>En esta ocasi\u00f3n, la iniciativa publicitaria busca dar a conocer los productos de la gama <strong>X-Temp<\/strong> de Bonds. La tem\u00e1tica encaja perfectamente si tenemos en cuenta que ofrecen esta l\u00ednea de ropa interior que &#8220;<strong>favorece el frescor cuando tu cuerpo se calienta<\/strong>&#8220;.<\/p>\n<p><strong>Michelle Taylor<\/strong>, Directora de Marketing de Bonds, se\u00f1al\u00f3 que &#8220;sabemos que <strong>hay muchos hombres sufriendo en silencio<\/strong> por el sudor en su zona \u00edntima. Por tanto, quisimos demostrar que <strong>existe una alternativa con los productos X-Temp<\/strong>. La campa\u00f1a tira de humor para hacer reflexionar al hombre sobre su ropa interior actual. Adem\u00e1s, realza la tecnolog\u00eda que hemos implementado en esta gama de calzoncillos, la m\u00e1s novedosa hasta la fecha&#8221;.<\/p>\n<p>\n\t\t\t\t<iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/cBJft_V3dXg?enablejsapi=1&amp;version=3&amp;rel=0&amp;showinfo=0&amp;controls=0\" id=\"iframePlayer\" width=\"940\" height=\"529\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"><\/iframe>\n\t\t\t<\/p>\n<p>Si no visualiza correctamente el v\u00eddeo embedded, haga clic aqu\u00ed.<\/p>\n<p>Por otro lado, dejando aparcado el apartado sat\u00edrico, la campa\u00f1a se basa en <strong>datos leg\u00edtimos<\/strong> que afirman que el frescor y el bienestar en la zona inguinal fomentan una <strong>mejor salud testicular<\/strong>.<br \/>En otro orden de cosas, Leo Burnett ha sido la agencia encargada del desarrollo de la campa\u00f1a, distribuida en televisi\u00f3n, radio, prensa, medios digitales y redes sociales. Sobre este tema tambi\u00e9n ha hecho su aportaci\u00f3n la Directora Creativa de Leo Burnett, <strong>Michelle Walsh<\/strong>.<\/p>\n<p>De esta manera, Walsh apunt\u00f3 que &#8220;al parecer, todos y cada uno de los hombres padecen <strong>fuerte sudoraci\u00f3n en sus partes<\/strong>, pero apenas son capaces de hablar de ello, o de ponerle soluci\u00f3n. Por eso creemos que esta campa\u00f1a ha sido una manera divertida de hacerles considerar como tratan sus preciados atributos, probando de paso que <strong>los calzoncillos adecuados pueden marcar la diferencia<\/strong>&#8220;.<\/p>\n<p>\n\t\t\t\t<iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/5YG9VksxZRY?enablejsapi=1&amp;version=3&amp;rel=0&amp;showinfo=0&amp;controls=0\" id=\"iframePlayer\" width=\"940\" height=\"529\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"><\/iframe>\n\t\t\t<\/p>\n<p>Si no visualiza correctamente el v\u00eddeo embedded, haga clic aqu\u00ed.<\/p>\n<p class=\"link-telegram\">\n\t\t\t\t\t\t\t\t\t\t\tNo te pierdas nada de MarketingDirecto.com y \u00fanete a nuestro Telegram t.me\/MarketingDirecto\n\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<p><script>(function(d, s, id) {\n  var js, fjs = d.getElementsByTagName(s)[0];\n  if (d.getElementById(id)) return;\n  js = d.createElement(s); js.id = id;\n  js.src = \"http:\/\/connect.facebook.net\/es_LA\/sdk.js#xfbml=1&appId=408746052611679&version=v2.3\";\n  fjs.parentNode.insertBefore(js, fjs);\n}(document, 'script', 'facebook-jssdk'));<\/script><br \/>\n<br \/>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/www.marketingdirecto.com\/marketing-general\/publicidad\/bonds-propone-un-enfoque-mas-intimo-para-el-calentamiento-global-con-la-campana-glo-ball-warming\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] La compa\u00f1\u00eda textil ha querido relacionar en su \u00faltima campa\u00f1a, en clave de humor, el problema medioambiental del calentamiento global con el problema del sobrecalentamiento genital masculino La conocida marca de ropa interior Bonds ha abordado en su \u00faltima campa\u00f1a publicitaria un problema medioambiental con un enfoque humor\u00edstico. En concreto, el problema del aumento [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8372,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-8371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bonds propone un enfoque m\u00e1s \u00edntimo para el calentamiento global con la campa\u00f1a &quot;Glo-ball Warming&quot; - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/es\/bonds-propone-un-enfoque-mas-intimo-para-el-calentamiento-global-con-la-campana-glo-ball-warming\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bonds propone un enfoque m\u00e1s \u00edntimo para el calentamiento global con la campa\u00f1a &quot;Glo-ball Warming&quot; - Super News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] La compa\u00f1\u00eda textil ha querido relacionar en su \u00faltima campa\u00f1a, en clave de humor, el problema medioambiental del calentamiento global con el problema del sobrecalentamiento genital masculino La conocida marca de ropa interior Bonds ha abordado en su \u00faltima campa\u00f1a publicitaria un problema medioambiental con un enfoque humor\u00edstico. 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