{"id":8161,"date":"2019-08-07T06:58:41","date_gmt":"2019-08-07T03:58:41","guid":{"rendered":"https:\/\/super-news.info\/es\/las-10-marcas-de-cerveza-que-mas-hacen-burbujear-el-gasto-publicitario-en-espana\/"},"modified":"2019-08-07T06:58:42","modified_gmt":"2019-08-07T03:58:42","slug":"las-10-marcas-de-cerveza-que-mas-hacen-burbujear-el-gasto-publicitario-en-espana","status":"publish","type":"post","link":"https:\/\/super-news.info\/es\/las-10-marcas-de-cerveza-que-mas-hacen-burbujear-el-gasto-publicitario-en-espana\/","title":{"rendered":"Las 10 marcas de cerveza que m\u00e1s hacen &#8220;burbujear&#8221; el gasto publicitario en Espa\u00f1a"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"textoNoticia\">\n<p class=\"excerpt-single\">Con una inversi\u00f3n conjunta de 47 millones de euros, Mahou, Heineken y Damm engullen m\u00e1s del 80% del gasto publicitario en su sector de actividad.<\/p>\n<p><strong>Las empresas cerveceras pasean su publicidad por todos los soportes, en particular durante el est\u00edo<\/strong>, cuando no hay nada m\u00e1s refrescante que regar el gaznate con una cerveza bien fr\u00eda para hacer frente a la can\u00edcula.<\/p>\n<p>Seg\u00fan datos de InfoAdex recogidos por <em>Anuncios<\/em>, <strong>en 2018 el ramo cervecero desembols\u00f3 en Espa\u00f1a 58 millones de euros en publicidad<\/strong>, un 13,7% m\u00e1s que durante el a\u00f1o interior.<\/p>\n<p>A la cabeza de las empresas cerveceras que m\u00e1s invierten en publicidad en nuestro pa\u00eds se sit\u00faa <strong>Mahou<\/strong>. En 2018 la empresa madrile\u00f1a tir\u00f3 de chequera y se gast\u00f3 19,9 millones de euros en publicidad en Espa\u00f1a, un 24,5% m\u00e1s que durante el a\u00f1o anterior.<\/p>\n<p>\n\t\t\t\t<iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/StS1-WRYDLc?enablejsapi=1&amp;version=3&amp;rel=0&amp;showinfo=0&amp;controls=0\" id=\"iframePlayer\" width=\"940\" height=\"529\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"><\/iframe>\n\t\t\t<\/p>\n<p>Si no visualiza correctamente el v\u00eddeo embedded, haga clic aqu\u00ed<\/p>\n<p>La segunda compa\u00f1\u00eda cervecera clasificada en el ranking de InfoAdex fue <strong>Heineken<\/strong> que volc\u00f3 en 2018 15,4 millones de euros en publicidad, un 8,2 % menos que durante el a\u00f1o anterior.<\/p>\n<p>\n\t\t\t\t<iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/xdA7SZH1T94?enablejsapi=1&amp;version=3&amp;rel=0&amp;showinfo=0&amp;controls=0\" id=\"iframePlayer\" width=\"940\" height=\"529\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"><\/iframe>\n\t\t\t<\/p>\n<p>\u00e7<\/p>\n<p>Si no visualiza correctamente el v\u00eddeo embedded, haga clic aqu\u00ed<\/p>\n<p>Acompa\u00f1a a Heineken y Mahou San Miguel en el podio <strong>Damm<\/strong>, que en 2018 invirti\u00f3 11, 4 millones de euros en publicidad, un 26,1% m\u00e1s que en 2017.<\/p>\n<p>\n\t\t\t\t<iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/A11ddG4qGVM?enablejsapi=1&amp;version=3&amp;rel=0&amp;showinfo=0&amp;controls=0\" id=\"iframePlayer\" width=\"940\" height=\"529\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"><\/iframe>\n\t\t\t<\/p>\n<p>Si no visualiza correctamente el v\u00eddeo embedded, haga clic aqu\u00ed<\/p>\n<p>Con una inversi\u00f3n conjunta de 47 millones de euros, Mahou, Heineken y Damm engullen m\u00e1s del 80% del gasto publicitario en su sector de actividad.<\/p>\n<p>La cuarta plaza en el ranking de InfoAdex es para <strong>Hijos de Rivera<\/strong>, que comercializa Estrella Galicia, Shandy y 1906, entre otras marcas. La empresa gallega se gast\u00f3 en 2018 5,5 millones de euros en publicidad, 17,2% m\u00e1s que en 2017.<\/p>\n<p>\n\t\t\t\t<iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/EMc5yDRTllQ?enablejsapi=1&amp;version=3&amp;rel=0&amp;showinfo=0&amp;controls=0\" id=\"iframePlayer\" width=\"940\" height=\"529\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"><\/iframe>\n\t\t\t<\/p>\n<p>Si no visualiza correctamente el v\u00eddeo embedded, haga clic aqu\u00ed<\/p>\n<p>En la quinta plaza se sit\u00faa <strong>La Zaragozana<\/strong> (\u00c1mbar, Marlen, Sputnik, etc.), que desembols\u00f3 en 2018 3,2 millones de euros en publicidad, un 23,8% m\u00e1s que en 2017.<\/p>\n<p>\n\t\t\t\t<iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/cteSn9V_HqI?enablejsapi=1&amp;version=3&amp;rel=0&amp;showinfo=0&amp;controls=0\" id=\"iframePlayer\" width=\"940\" height=\"529\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"><\/iframe>\n\t\t\t<\/p>\n<p>Si no visualiza correctamente el v\u00eddeo embedded, haga clic aqu\u00ed<\/p>\n<p>Aument\u00f3 tambi\u00e9n notablemente su inversi\u00f3n publicitaria el a\u00f1o pasado el<strong> Grupo Modelo<\/strong> (Coronita, Modelo, Pac\u00edfico, Victoria, etc.), que se gast\u00f3 1,4 millones de euros en publicidad, un 87,8% m\u00e1s que en 2017.<\/p>\n<p>Recort\u00f3, en cambio, de manera notoria el gasto en publicidad la <strong>Compa\u00f1\u00eda Cervecera Canaria<\/strong>, que invirti\u00f3 en 2018 420.054,2 euros en publicitarse en los medios (-28,9%).<\/p>\n<p>La inversi\u00f3n publicitaria de la octava empresa en el ranking de InfoAdex, la catalana <strong>Cervezas Moritz<\/strong>, fue, sin embargo, al alza en 2018. El a\u00f1o pasado Moritz invirti\u00f3 en publicidad 412.030,8 euros, un 37,7% m\u00e1s que en 2017.<\/p>\n<p>Emplazada en la novena posici\u00f3n en la lista est\u00e1 la divisi\u00f3n cervecera de <strong>El Corte Ingl\u00e9s<\/strong>, que desembols\u00f3 en 2018 56.168,1 euros (+10.296,9%) en publicidad.<\/p>\n<p>El Top 10 lo cierra el grupo catal\u00e1n<strong> Companya Cervesera del Montseny<\/strong>, que en 2018 se gast\u00f3 41.928 euros en publicidad (+70,3%).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-502778\" src=\"https:\/\/super-news.info\/es\/wp-content\/uploads\/sites\/4\/2019\/08\/1565150321_260_Las-10-marcas-de-cerveza-que-mas-hacen-burbujear-el.jpg\" alt=\"ranking marcas cerveza\" width=\"626\" height=\"699\"\/><\/p>\n<p class=\"link-telegram\">\n\t\t\t\t\t\t\t\t\t\t\tNo te pierdas nada de MarketingDirecto.com y \u00fanete a nuestro Telegram t.me\/MarketingDirecto\n\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<p><script>(function(d, s, id) {\n  var js, fjs = d.getElementsByTagName(s)[0];\n  if (d.getElementById(id)) return;\n  js = d.createElement(s); js.id = id;\n  js.src = \"http:\/\/connect.facebook.net\/es_LA\/sdk.js#xfbml=1&appId=408746052611679&version=v2.3\";\n  fjs.parentNode.insertBefore(js, fjs);\n}(document, 'script', 'facebook-jssdk'));<\/script><br \/>\n<br \/>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/www.marketingdirecto.com\/anunciantes-general\/anunciantes\/10-marcas-cerveza-mas-hacen-burbujear-gasto-publicitario-espana\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Con una inversi\u00f3n conjunta de 47 millones de euros, Mahou, Heineken y Damm engullen m\u00e1s del 80% del gasto publicitario en su sector de actividad. Las empresas cerveceras pasean su publicidad por todos los soportes, en particular durante el est\u00edo, cuando no hay nada m\u00e1s refrescante que regar el gaznate con una cerveza bien [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8162,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-8161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Las 10 marcas de cerveza que m\u00e1s hacen &quot;burbujear&quot; el gasto publicitario en Espa\u00f1a - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/es\/las-10-marcas-de-cerveza-que-mas-hacen-burbujear-el-gasto-publicitario-en-espana\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las 10 marcas de cerveza que m\u00e1s hacen &quot;burbujear&quot; el gasto publicitario en Espa\u00f1a - Super News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] Con una inversi\u00f3n conjunta de 47 millones de euros, Mahou, Heineken y Damm engullen m\u00e1s del 80% del gasto publicitario en su sector de actividad. Las empresas cerveceras pasean su publicidad por todos los soportes, en particular durante el est\u00edo, cuando no hay nada m\u00e1s refrescante que regar el gaznate con una cerveza bien [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/super-news.info\/es\/las-10-marcas-de-cerveza-que-mas-hacen-burbujear-el-gasto-publicitario-en-espana\/\" \/>\n<meta property=\"og:site_name\" content=\"Super News\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-07T03:58:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-07T03:58:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/super-news.info\/es\/wp-content\/uploads\/sites\/4\/2019\/08\/Las-10-marcas-de-cerveza-que-m\u00e1s-hacen-burbujear-el.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"626\" \/>\n\t<meta property=\"og:image:height\" content=\"364\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"super-news\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"super-news\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/super-news.info\/es\/las-10-marcas-de-cerveza-que-mas-hacen-burbujear-el-gasto-publicitario-en-espana\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/super-news.info\/es\/las-10-marcas-de-cerveza-que-mas-hacen-burbujear-el-gasto-publicitario-en-espana\/\"},\"author\":{\"name\":\"super-news\",\"@id\":\"https:\/\/super-news.info\/es\/#\/schema\/person\/2d4068cb2f39cd10008c2fce578a7356\"},\"headline\":\"Las 10 marcas de cerveza que m\u00e1s hacen &#8220;burbujear&#8221; 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