{"id":5742,"date":"2019-07-07T12:32:28","date_gmt":"2019-07-07T09:32:28","guid":{"rendered":"https:\/\/super-news.info\/es\/groupon-elige-a-initiative-para-gestionar-su-cuenta-de-medios\/"},"modified":"2019-07-07T12:32:29","modified_gmt":"2019-07-07T09:32:29","slug":"groupon-elige-a-initiative-para-gestionar-su-cuenta-de-medios","status":"publish","type":"post","link":"https:\/\/super-news.info\/es\/groupon-elige-a-initiative-para-gestionar-su-cuenta-de-medios\/","title":{"rendered":"Groupon elige a Initiative para gestionar su cuenta de medios"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"textoNoticia\">\n<p>La agencia de medios <strong><em>Initiative<\/em><\/strong>, perteneciente al grupo internacional <strong>IPG Mediabrands<\/strong>, ha sido elegida por <strong>Groupon<\/strong> para llevar la planificaci\u00f3n y compra de medios en EMEA y As\u00eda- Pac\u00edfico. De esta manera, <em>Initiative<\/em> gestionar\u00e1 la marca en 15 pa\u00edses, entre los cuales se encuentra Espa\u00f1a como uno de los principales mercados para el gigante online.<\/p>\n<p>Initiative ha ganado la cuenta tras un <strong>competitivo concurso que se extendi\u00f3 desde febrero hasta mayo <\/strong>y que fue gestionado directamente por Groupon.<\/p>\n<p>Muy focalizado en el consumidor ofreciendo online las mejores alternativas de ocio y actividades al mejor precio, con la m\u00e1xima excelencia en su atenci\u00f3n, <strong>Groupon se incorpora dentro de ese portfolio de anunciantes de la nueva econom\u00eda de la agencia<\/strong>, como Amazon o Emov, centrados en el conocimiento, la nueva perspectiva global e Internet como sistema de organizaci\u00f3n.<\/p>\n<p><strong>Cristina Barranco, managing director de Initiative en Espa\u00f1a<\/strong>, ha querido destacar que &#8220;como <em>creadores de movimiento<\/em> que somos, comenzar a trabajar con Groupon significa que existe una nueva forma de hacer las cosas en nuestro mercado. Agilidad, innovaci\u00f3n y servicio est\u00e1n en nuestro ADN como creo que lo est\u00e1n en el de Groupon. Estamos muy felices de que nos hayan elegido y tener la oportunidad de ayudarles a hacer crecer su negocio en Espa\u00f1a\u201d.<\/p>\n<p>Nota de prensa<\/p>\n<p class=\"link-telegram\">\n\t\t\t\t\t\t\t\t\t\t\tNo te pierdas nada de MarketingDirecto.com y \u00fanete a nuestro Telegram t.me\/MarketingDirecto\n\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/www.marketingdirecto.com\/marketing-general\/agencias\/groupon-elige-a-initiative-para-gestionar-su-cuenta-de-medios\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] La agencia de medios Initiative, perteneciente al grupo internacional IPG Mediabrands, ha sido elegida por Groupon para llevar la planificaci\u00f3n y compra de medios en EMEA y As\u00eda- Pac\u00edfico. De esta manera, Initiative gestionar\u00e1 la marca en 15 pa\u00edses, entre los cuales se encuentra Espa\u00f1a como uno de los principales mercados para el gigante [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5743,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Groupon elige a Initiative para gestionar su cuenta de medios - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/es\/groupon-elige-a-initiative-para-gestionar-su-cuenta-de-medios\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Groupon elige a Initiative para gestionar su cuenta de medios - Super News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] La agencia de medios Initiative, perteneciente al grupo internacional IPG Mediabrands, ha sido elegida por Groupon para llevar la planificaci\u00f3n y compra de medios en EMEA y As\u00eda- Pac\u00edfico. De esta manera, Initiative gestionar\u00e1 la marca en 15 pa\u00edses, entre los cuales se encuentra Espa\u00f1a como uno de los principales mercados para el gigante [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/super-news.info\/es\/groupon-elige-a-initiative-para-gestionar-su-cuenta-de-medios\/\" \/>\n<meta property=\"og:site_name\" content=\"Super News\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-07T09:32:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-07T09:32:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/super-news.info\/es\/wp-content\/uploads\/sites\/4\/2019\/07\/Groupon-elige-a-Initiative-para-gestionar-su-cuenta-de-medios.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"626\" \/>\n\t<meta property=\"og:image:height\" content=\"364\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"super-news\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"super-news\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/super-news.info\/es\/groupon-elige-a-initiative-para-gestionar-su-cuenta-de-medios\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/super-news.info\/es\/groupon-elige-a-initiative-para-gestionar-su-cuenta-de-medios\/\"},\"author\":{\"name\":\"super-news\",\"@id\":\"https:\/\/super-news.info\/es\/#\/schema\/person\/2d4068cb2f39cd10008c2fce578a7356\"},\"headline\":\"Groupon elige a Initiative para gestionar su cuenta de medios\",\"datePublished\":\"2019-07-07T09:32:28+00:00\",\"dateModified\":\"2019-07-07T09:32:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/super-news.info\/es\/groupon-elige-a-initiative-para-gestionar-su-cuenta-de-medios\/\"},\"wordCount\":255,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/super-news.info\/es\/groupon-elige-a-initiative-para-gestionar-su-cuenta-de-medios\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/super-news.info\/es\/wp-content\/uploads\/sites\/4\/2019\/07\/Groupon-elige-a-Initiative-para-gestionar-su-cuenta-de-medios.jpg\",\"articleSection\":[\"NOTICIAS DE MARKETING DIGITAL\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/super-news.info\/es\/groupon-elige-a-initiative-para-gestionar-su-cuenta-de-medios\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/super-news.info\/es\/groupon-elige-a-initiative-para-gestionar-su-cuenta-de-medios\/\",\"url\":\"https:\/\/super-news.info\/es\/groupon-elige-a-initiative-para-gestionar-su-cuenta-de-medios\/\",\"name\":\"Groupon elige a Initiative para gestionar su cuenta de medios - Super News\",\"isPartOf\":{\"@id\":\"https:\/\/super-news.info\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/super-news.info\/es\/groupon-elige-a-initiative-para-gestionar-su-cuenta-de-medios\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/super-news.info\/es\/groupon-elige-a-initiative-para-gestionar-su-cuenta-de-medios\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/super-news.info\/es\/wp-content\/uploads\/sites\/4\/2019\/07\/Groupon-elige-a-Initiative-para-gestionar-su-cuenta-de-medios.jpg\",\"datePublished\":\"2019-07-07T09:32:28+00:00\",\"dateModified\":\"2019-07-07T09:32:29+00:00\",\"author\":{\"@id\":\"https:\/\/super-news.info\/es\/#\/schema\/person\/2d4068cb2f39cd10008c2fce578a7356\"},\"breadcrumb\":{\"@id\":\"https:\/\/super-news.info\/es\/groupon-elige-a-initiative-para-gestionar-su-cuenta-de-medios\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/super-news.info\/es\/groupon-elige-a-initiative-para-gestionar-su-cuenta-de-medios\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/super-news.info\/es\/groupon-elige-a-initiative-para-gestionar-su-cuenta-de-medios\/#primaryimage\",\"url\":\"https:\/\/super-news.info\/es\/wp-content\/uploads\/sites\/4\/2019\/07\/Groupon-elige-a-Initiative-para-gestionar-su-cuenta-de-medios.jpg\",\"contentUrl\":\"https:\/\/super-news.info\/es\/wp-content\/uploads\/sites\/4\/2019\/07\/Groupon-elige-a-Initiative-para-gestionar-su-cuenta-de-medios.jpg\",\"width\":626,\"height\":364,\"caption\":\"Groupon elige a Initiative para gestionar su cuenta de medios\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/super-news.info\/es\/groupon-elige-a-initiative-para-gestionar-su-cuenta-de-medios\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\",\"item\":\"https:\/\/super-news.info\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Groupon elige a Initiative para gestionar su cuenta de medios\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/super-news.info\/es\/#website\",\"url\":\"https:\/\/super-news.info\/es\/\",\"name\":\"Super News\",\"description\":\"Super News Espa\u00f1a\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/super-news.info\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/super-news.info\/es\/#\/schema\/person\/2d4068cb2f39cd10008c2fce578a7356\",\"name\":\"super-news\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/64ebac40b93f26a154f8a9b5b6fdccfc46f442b26b3dd6756dbff3bf9dc76fd7?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/64ebac40b93f26a154f8a9b5b6fdccfc46f442b26b3dd6756dbff3bf9dc76fd7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/64ebac40b93f26a154f8a9b5b6fdccfc46f442b26b3dd6756dbff3bf9dc76fd7?s=96&d=mm&r=g\",\"caption\":\"super-news\"},\"url\":\"https:\/\/super-news.info\/es\/author\/pt\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Groupon elige a Initiative para gestionar su cuenta de medios - Super News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/super-news.info\/es\/groupon-elige-a-initiative-para-gestionar-su-cuenta-de-medios\/","og_locale":"en_US","og_type":"article","og_title":"Groupon elige a Initiative para gestionar su cuenta de medios - Super News","og_description":"[ad_1] La agencia de medios Initiative, perteneciente al grupo internacional IPG Mediabrands, ha sido elegida por Groupon para llevar la planificaci\u00f3n y compra de medios en EMEA y As\u00eda- Pac\u00edfico. De esta manera, Initiative gestionar\u00e1 la marca en 15 pa\u00edses, entre los cuales se encuentra Espa\u00f1a como uno de los principales mercados para el gigante [&hellip;]","og_url":"https:\/\/super-news.info\/es\/groupon-elige-a-initiative-para-gestionar-su-cuenta-de-medios\/","og_site_name":"Super News","article_published_time":"2019-07-07T09:32:28+00:00","article_modified_time":"2019-07-07T09:32:29+00:00","og_image":[{"width":626,"height":364,"url":"https:\/\/super-news.info\/es\/wp-content\/uploads\/sites\/4\/2019\/07\/Groupon-elige-a-Initiative-para-gestionar-su-cuenta-de-medios.jpg","type":"image\/jpeg"}],"author":"super-news","twitter_card":"summary_large_image","twitter_misc":{"Written by":"super-news","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/super-news.info\/es\/groupon-elige-a-initiative-para-gestionar-su-cuenta-de-medios\/#article","isPartOf":{"@id":"https:\/\/super-news.info\/es\/groupon-elige-a-initiative-para-gestionar-su-cuenta-de-medios\/"},"author":{"name":"super-news","@id":"https:\/\/super-news.info\/es\/#\/schema\/person\/2d4068cb2f39cd10008c2fce578a7356"},"headline":"Groupon elige a Initiative para gestionar su cuenta de medios","datePublished":"2019-07-07T09:32:28+00:00","dateModified":"2019-07-07T09:32:29+00:00","mainEntityOfPage":{"@id":"https:\/\/super-news.info\/es\/groupon-elige-a-initiative-para-gestionar-su-cuenta-de-medios\/"},"wordCount":255,"commentCount":0,"image":{"@id":"https:\/\/super-news.info\/es\/groupon-elige-a-initiative-para-gestionar-su-cuenta-de-medios\/#primaryimage"},"thumbnailUrl":"https:\/\/super-news.info\/es\/wp-content\/uploads\/sites\/4\/2019\/07\/Groupon-elige-a-Initiative-para-gestionar-su-cuenta-de-medios.jpg","articleSection":["NOTICIAS DE MARKETING DIGITAL"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/super-news.info\/es\/groupon-elige-a-initiative-para-gestionar-su-cuenta-de-medios\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/super-news.info\/es\/groupon-elige-a-initiative-para-gestionar-su-cuenta-de-medios\/","url":"https:\/\/super-news.info\/es\/groupon-elige-a-initiative-para-gestionar-su-cuenta-de-medios\/","name":"Groupon elige a Initiative para gestionar su cuenta de medios - Super News","isPartOf":{"@id":"https:\/\/super-news.info\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/super-news.info\/es\/groupon-elige-a-initiative-para-gestionar-su-cuenta-de-medios\/#primaryimage"},"image":{"@id":"https:\/\/super-news.info\/es\/groupon-elige-a-initiative-para-gestionar-su-cuenta-de-medios\/#primaryimage"},"thumbnailUrl":"https:\/\/super-news.info\/es\/wp-content\/uploads\/sites\/4\/2019\/07\/Groupon-elige-a-Initiative-para-gestionar-su-cuenta-de-medios.jpg","datePublished":"2019-07-07T09:32:28+00:00","dateModified":"2019-07-07T09:32:29+00:00","author":{"@id":"https:\/\/super-news.info\/es\/#\/schema\/person\/2d4068cb2f39cd10008c2fce578a7356"},"breadcrumb":{"@id":"https:\/\/super-news.info\/es\/groupon-elige-a-initiative-para-gestionar-su-cuenta-de-medios\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/super-news.info\/es\/groupon-elige-a-initiative-para-gestionar-su-cuenta-de-medios\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/super-news.info\/es\/groupon-elige-a-initiative-para-gestionar-su-cuenta-de-medios\/#primaryimage","url":"https:\/\/super-news.info\/es\/wp-content\/uploads\/sites\/4\/2019\/07\/Groupon-elige-a-Initiative-para-gestionar-su-cuenta-de-medios.jpg","contentUrl":"https:\/\/super-news.info\/es\/wp-content\/uploads\/sites\/4\/2019\/07\/Groupon-elige-a-Initiative-para-gestionar-su-cuenta-de-medios.jpg","width":626,"height":364,"caption":"Groupon elige a Initiative para gestionar su cuenta de medios"},{"@type":"BreadcrumbList","@id":"https:\/\/super-news.info\/es\/groupon-elige-a-initiative-para-gestionar-su-cuenta-de-medios\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430","item":"https:\/\/super-news.info\/es\/"},{"@type":"ListItem","position":2,"name":"Groupon elige a Initiative para gestionar su cuenta de medios"}]},{"@type":"WebSite","@id":"https:\/\/super-news.info\/es\/#website","url":"https:\/\/super-news.info\/es\/","name":"Super News","description":"Super News Espa\u00f1a","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/super-news.info\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/super-news.info\/es\/#\/schema\/person\/2d4068cb2f39cd10008c2fce578a7356","name":"super-news","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/64ebac40b93f26a154f8a9b5b6fdccfc46f442b26b3dd6756dbff3bf9dc76fd7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/64ebac40b93f26a154f8a9b5b6fdccfc46f442b26b3dd6756dbff3bf9dc76fd7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/64ebac40b93f26a154f8a9b5b6fdccfc46f442b26b3dd6756dbff3bf9dc76fd7?s=96&d=mm&r=g","caption":"super-news"},"url":"https:\/\/super-news.info\/es\/author\/pt\/"}]}},"_links":{"self":[{"href":"https:\/\/super-news.info\/es\/wp-json\/wp\/v2\/posts\/5742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/super-news.info\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/super-news.info\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/super-news.info\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/super-news.info\/es\/wp-json\/wp\/v2\/comments?post=5742"}],"version-history":[{"count":1,"href":"https:\/\/super-news.info\/es\/wp-json\/wp\/v2\/posts\/5742\/revisions"}],"predecessor-version":[{"id":5744,"href":"https:\/\/super-news.info\/es\/wp-json\/wp\/v2\/posts\/5742\/revisions\/5744"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/super-news.info\/es\/wp-json\/wp\/v2\/media\/5743"}],"wp:attachment":[{"href":"https:\/\/super-news.info\/es\/wp-json\/wp\/v2\/media?parent=5742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/super-news.info\/es\/wp-json\/wp\/v2\/categories?post=5742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/super-news.info\/es\/wp-json\/wp\/v2\/tags?post=5742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}