{"id":5643,"date":"2019-07-05T19:43:01","date_gmt":"2019-07-05T16:43:01","guid":{"rendered":"https:\/\/super-news.info\/es\/el-big-data-y-el-marketing-actual\/"},"modified":"2019-07-05T19:43:02","modified_gmt":"2019-07-05T16:43:02","slug":"el-big-data-y-el-marketing-actual","status":"publish","type":"post","link":"https:\/\/super-news.info\/es\/el-big-data-y-el-marketing-actual\/","title":{"rendered":"El Big Data y el marketing actual"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"textoNoticia\">\n<p>El Big Data es un t\u00e9rmino que viene siendo utilizado cada vez con m\u00e1s frecuencia, pero que en muchas ocasiones no sabemos aterrizar a nuestro d\u00eda a d\u00eda; o al de las empresas o pa\u00edses en general. Sin embargo, su importancia es tal, que en 2018 Colombia fue el primer pa\u00eds de Latinoam\u00e9rica en generar una pol\u00edtica p\u00fablica de explotaci\u00f3n de Big Data (Documento Conpes), la cual \u201ccontempla 45 acciones, articulando competencias de 10 entidades p\u00fablicas, con inversiones que suman aproximadamente $16.728 millones\u201d.<\/p>\n<p>Lo anterior, ya que la informaci\u00f3n que el Big Data recolecta y suministra a las empresas es de vital relevancia para entidades tanto privadas y p\u00fablicas, como es el caso de bancos, comercializadoras, firmas de abogados y fiscal\u00edas; entre otros.<\/p>\n<p>La informaci\u00f3n recolectada a trav\u00e9s del uso del Big Data puede f\u00e1cilmente revelar patrones de intereses en las redes sociales de usuarios afiliados a alg\u00fan tipo de comercio, historiales de navegaci\u00f3n de los mismos; rastrear compras en cajas registradoras y mostrar transacciones de tarjetas de cr\u00e9dito; entre otras relaciones claves para las \u00e1reas de mercadeo de las empresas; quienes con esta informaci\u00f3n pueden generar alianzas, promociones y otras acciones relevantes para su negocio.<\/p>\n<p>Pero leer y relacionar toda esta informaci\u00f3n clave y aterrizarla en una estrategia de negocio, no siempre es una tarea sencilla. Por lo anterior, espacios especializados en temas de comunicaci\u00f3n, creatividad, innovaci\u00f3n y mercadeo; como +Cartagena, la Cumbre Latinoamericana de Econom\u00eda Creativa; son relevantes para la industria.<\/p>\n<p>All\u00ed, el eje tem\u00e1tico de conferencias \u201cPersonas, Cultura y Sociedad\u201d, dar\u00e1 espacio a expertos para conversar acerca de las tendencias globales en Big Data y Data Analytics. En este \u00e1mbito se contar\u00e1 con una conferencia a cargo de John Myers, Consultor, experto en Big Data y data analytics; quien se ha destacado por su innovaci\u00f3n en los paradigmas de gesti\u00f3n de datos emergentes como las aplicaciones de Big Data y los almacenes de datos de acceso NoSQL. Uno de los &#8220;100 Mejores Influenciadores de Big Data&#8221; en los \u00faltimos a\u00f1os.<\/p>\n<p>Por esto, <strong>la cita imperdible del 2019 es del 2 al 4 de octubre en +Cartagena <\/strong>(Cartagena, Colombia), la oportunidad de mostrar y conocer lo que est\u00e1 pasando en la industria creativa de la regi\u00f3n y estar atento de la innovaci\u00f3n. El punto de partida para el desarrollo de nuevas iniciativas entorno al sector.<\/p>\n<p>Nota de prensa<\/p>\n<p class=\"link-telegram\">\n\t\t\t\t\t\t\t\t\t\t\tNo te pierdas nada de MarketingDirecto.com y \u00fanete a nuestro Telegram t.me\/MarketingDirecto\n\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/www.marketingdirecto.com\/marketing-general\/eventos-y-formacion\/el-big-data-y-el-marketing-actual\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] El Big Data es un t\u00e9rmino que viene siendo utilizado cada vez con m\u00e1s frecuencia, pero que en muchas ocasiones no sabemos aterrizar a nuestro d\u00eda a d\u00eda; o al de las empresas o pa\u00edses en general. Sin embargo, su importancia es tal, que en 2018 Colombia fue el primer pa\u00eds de Latinoam\u00e9rica en [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5644,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Big Data y el marketing actual - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/es\/el-big-data-y-el-marketing-actual\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Big Data y el marketing actual - Super News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] El Big Data es un t\u00e9rmino que viene siendo utilizado cada vez con m\u00e1s frecuencia, pero que en muchas ocasiones no sabemos aterrizar a nuestro d\u00eda a d\u00eda; o al de las empresas o pa\u00edses en general. 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