{"id":5523,"date":"2019-07-04T13:36:58","date_gmt":"2019-07-04T10:36:58","guid":{"rendered":"https:\/\/super-news.info\/es\/sony-network-communications-se-asocia-con-taboola-para-integrar-taboola-news-en-sony-news-suite-en-34-paises\/"},"modified":"2019-07-04T13:37:00","modified_gmt":"2019-07-04T10:37:00","slug":"sony-network-communications-se-asocia-con-taboola-para-integrar-taboola-news-en-sony-news-suite-en-34-paises","status":"publish","type":"post","link":"https:\/\/super-news.info\/es\/sony-network-communications-se-asocia-con-taboola-para-integrar-taboola-news-en-sony-news-suite-en-34-paises\/","title":{"rendered":"Sony Network Communications se asocia con Taboola para integrar Taboola News en Sony News Suite en 34 pa\u00edses"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"textoNoticia\">\n<p><strong>Taboola<\/strong>, la plataforma global l\u00edder en\u00a0<em>discovery<\/em>, ha anunciado hoy un acuerdo estrat\u00e9gico con\u00a0<strong>Sony\u00a0Network Communications,<\/strong> grupo que forma parte de la corporaci\u00f3n\u00a0Sony.\u00a0Bajo este acuerdo,\u00a0Sony\u00a0Network Communications integrar\u00e1 el producto <strong>Taboola News<\/strong> en la aplicaci\u00f3n de noticias\u00a0<strong>Sony\u00a0News Suite<\/strong>. El objetivo es proporcionar a\u00a0Sony\u00a0News Suite contenido relevante que genere una experiencia editorial personalizada a sus usuarios, a partir de la red global de\u00a0<em>publishers<\/em>\u00a0premium de Taboola.<\/p>\n<p>Adem\u00e1s de aumentar la interacci\u00f3n con el usuario,\u00a0<strong>Taboola News\u00a0<\/strong>supondr\u00e1 una nueva fuente de ingresos para\u00a0Sony\u00a0Network Communications y proporcionar\u00e1 a los\u00a0<em>publishers<\/em>\u00a0socios de Taboola una nueva v\u00eda de crecimiento de audiencias, apoyando a la vez al periodismo de calidad.\u00a0Sony\u00a0Network Communications integrar\u00e1 el\u00a0<em>feed<\/em>\u00a0de Taboola News directamente en su aplicaci\u00f3n de noticias News Suite, propulsando noticias y contenidos relevantes y personalizados provenientes de su red de\u00a0<em>publishers<\/em>.<\/p>\n<p>Operadores de telefon\u00eda y fabricantes de m\u00f3viles usan Taboola News para obtener<strong> contenido directamente en sus dispositivos y aplicaciones de noticias<\/strong>, en los casi 50 mercados donde Taboola opera en el mundo. Taboola usa un motor de personalizaci\u00f3n basado en inteligencia artificial para mostrar a los usuarios el contenido que m\u00e1s probablemente estar\u00e1n interesados en consumir en un momento dado.<\/p>\n<p>Gracias a este acuerdo<strong>,\u00a0Sony\u00a0Network Communications y Taboola<\/strong> permitir\u00e1n a\u00a0<em>publishers<\/em>\u00a0premium compartir contenido agregado en una experiencia envolvente de lectura de noticias que utilizar\u00e1n millones de personas, as\u00ed como disminuir su dependencia de ciertas fuentes de tr\u00e1fico. A las marcas, Taboola les ofrece la oportunidad sin precedentes de ser recomendadas junto a contenido period\u00edstico de los\u00a0<em>publishers<\/em>\u00a0m\u00e1s innovadores, alcanzando a grandes audiencias sin los l\u00edmites de las plataformas \u201cwalled gardens\u201d o jardines amurallados.<\/p>\n<p>\u201c<strong>La tecnolog\u00eda de aprendizaje profundo de Taboola,<\/strong> junto con su conocimiento de las preferencias de los usuarios, hacen que sea el socio innovador perfecto para\u00a0Sony\u00a0News Suite. Su plataforma de\u00a0<em>discovery\u00a0<\/em>nos permite dar la oportunidad a nuestros usuarios de 200 pa\u00edses de descubrir contenidos nuevos e interesantes, totalmente integrados en nuestra experiencia m\u00f3vil en Android\u201d, indica Makoto Ishii, General Manager de\u00a0Sony\u00a0Network Communications. \u201cEstamos encantados de colaborar con Taboola para proporcionar nuevo contenido din\u00e1mico a nuestros lectores\u201d.<\/p>\n<p>\u201cNuestro objetivo para los pr\u00f3ximos 10 a\u00f1os es contribuir a que el periodismo de calidad aparezca en todos los dispositivos y que cientos de millones de personas vuelvan a la web abierta. El uso de los m\u00f3viles, en particular, est\u00e1 creciendo cada vez m\u00e1s, en un momento en que los usuarios miran sus tel\u00e9fonos casi 100 veces al d\u00eda\u201d, comenta Adam\u00a0Singolda, CEO y Fundador de Taboola. Ahora que los m\u00f3viles son cada vez m\u00e1s relevantes en experiencias del d\u00eda a d\u00eda, desde b\u00fasquedas hasta compras, Taboola trae a los lectores de vuelta a la web abierta; fortaleciendo a los\u00a0<em>publishers\u00a0<\/em>de hoy en d\u00eda, ya que se les da acceso directo as\u00ed a sus audiencias, de la misma manera que el SEO lo ha hecho en los \u00faltimos 20 a\u00f1os\u201d.<\/p>\n<p>\u201cSe trata de una<strong> gran oportunidad para\u00a0<em>publisher<\/em>\u00a0premium<\/strong>, anunciantes y fabricantes de m\u00f3viles, para interactuar con estas audiencias en un modo personal que cree relaciones digitales a largo plazo, basadas en calidad y confianza. Es un honor para nosotros colaborar en este proyecto con\u00a0SonyNetwork Communications y propulsar esos momentos \u201cnext,\u00a0en los que los usuarios est\u00e1n abiertos a descubrir cosas que les pueden gustar y no sab\u00edan que exist\u00edan\u201d.<\/p>\n<p>Nota de prensa<\/p>\n<p class=\"link-telegram\">\n\t\t\t\t\t\t\t\t\t\t\tNo te pierdas nada de MarketingDirecto.com y \u00fanete a nuestro Telegram t.me\/MarketingDirecto\n\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/www.marketingdirecto.com\/anunciantes-general\/medios\/sony-network-communications-se-asocia-con-taboola-para-integrar-taboola-news-en-sony-news-suite-en-34-paises\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Taboola, la plataforma global l\u00edder en\u00a0discovery, ha anunciado hoy un acuerdo estrat\u00e9gico con\u00a0Sony\u00a0Network Communications, grupo que forma parte de la corporaci\u00f3n\u00a0Sony.\u00a0Bajo este acuerdo,\u00a0Sony\u00a0Network Communications integrar\u00e1 el producto Taboola News en la aplicaci\u00f3n de noticias\u00a0Sony\u00a0News Suite. El objetivo es proporcionar a\u00a0Sony\u00a0News Suite contenido relevante que genere una experiencia editorial personalizada a sus usuarios, a partir [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5524,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sony Network Communications se asocia con Taboola para integrar Taboola News en Sony News Suite en 34 pa\u00edses - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/es\/sony-network-communications-se-asocia-con-taboola-para-integrar-taboola-news-en-sony-news-suite-en-34-paises\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sony Network Communications se asocia con Taboola para integrar Taboola News en Sony News Suite en 34 pa\u00edses - Super News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] Taboola, la plataforma global l\u00edder en\u00a0discovery, ha anunciado hoy un acuerdo estrat\u00e9gico con\u00a0Sony\u00a0Network Communications, grupo que forma parte de la corporaci\u00f3n\u00a0Sony.\u00a0Bajo este acuerdo,\u00a0Sony\u00a0Network Communications integrar\u00e1 el producto Taboola News en la aplicaci\u00f3n de noticias\u00a0Sony\u00a0News Suite. 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