{"id":5503,"date":"2019-07-04T07:37:44","date_gmt":"2019-07-04T04:37:44","guid":{"rendered":"https:\/\/super-news.info\/es\/wpp-mantiene-conversaciones-con-bain-capital-para-la-venta-de-kantar\/"},"modified":"2019-07-04T07:37:45","modified_gmt":"2019-07-04T04:37:45","slug":"wpp-mantiene-conversaciones-con-bain-capital-para-la-venta-de-kantar","status":"publish","type":"post","link":"https:\/\/super-news.info\/es\/wpp-mantiene-conversaciones-con-bain-capital-para-la-venta-de-kantar\/","title":{"rendered":"WPP mantiene conversaciones con Bain Capital para la venta de Kantar"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"textoNoticia\">\n<p class=\"excerpt-single\">El grupo publicitario WPP ha anunciado la posible participaci\u00f3n de Bain Capital en Kantar, aunque aclara que la oferta est\u00e1 sujeta a negociaci\u00f3n.<\/p>\n<\/p>\n<p>Las negociaciones para la venta de la firma de investigaci\u00f3n de mercado Kantar est\u00e1n en proceso, seg\u00fan el comunicado de su matriz, WPP. La compa\u00f1\u00eda ha anunciado, &#8220;en respuesta a la especulaci\u00f3n de la prensa&#8221;, que est\u00e1 <strong>en conversaciones exclusivas con Bain Capital<\/strong> sobre una participaci\u00f3n mayoritaria del inversor financiero. En su comunicado oficial, WPP declara expresamente que &#8220;la oferta de Bain Capital est\u00e1 sujeta a negociaci\u00f3n&#8221; y que no implica una transacci\u00f3n efectiva.<\/p>\n<p>Ya se sab\u00eda que el holding publicitario ha estado buscando durante mucho tiempo un <strong>comprador o accionista mayoritario para su divisi\u00f3n de investigaci\u00f3n de mercado<\/strong>. Detr\u00e1s de este movimiento est\u00e1 la idea de centrarse en el negocio principal o en las empresas propias. En este contexto, WPP ha vendido su participaci\u00f3n minoritaria en Chime a principios de esta semana; esto incluye la agencia de publicidad VCCP. Previamente hab\u00eda desinvertido en otras actividades secundarias.<\/p>\n<p>Sin embargo, despu\u00e9s de una posible venta de Kantar, <strong>WPP se reducir\u00eda significativamente<\/strong>. La divisi\u00f3n Data Investment Management contribuy\u00f3 con alrededor del 17% a las ventas totales de 15.600 millones de libras en 2018.<\/p>\n<p class=\"link-telegram\">\n\t\t\t\t\t\t\t\t\t\t\tNo te pierdas nada de MarketingDirecto.com y \u00fanete a nuestro Telegram t.me\/MarketingDirecto\n\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/www.marketingdirecto.com\/marketing-general\/agencias\/wpp-mantiene-conversaciones-con-bain-capital-venta-de-kantar\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] El grupo publicitario WPP ha anunciado la posible participaci\u00f3n de Bain Capital en Kantar, aunque aclara que la oferta est\u00e1 sujeta a negociaci\u00f3n. Las negociaciones para la venta de la firma de investigaci\u00f3n de mercado Kantar est\u00e1n en proceso, seg\u00fan el comunicado de su matriz, WPP. La compa\u00f1\u00eda ha anunciado, &#8220;en respuesta a la [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5504,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WPP mantiene conversaciones con Bain Capital para la venta de Kantar - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/es\/wpp-mantiene-conversaciones-con-bain-capital-para-la-venta-de-kantar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WPP mantiene conversaciones con Bain Capital para la venta de Kantar - Super News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] El grupo publicitario WPP ha anunciado la posible participaci\u00f3n de Bain Capital en Kantar, aunque aclara que la oferta est\u00e1 sujeta a negociaci\u00f3n. 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