{"id":5401,"date":"2019-07-03T01:23:09","date_gmt":"2019-07-02T22:23:09","guid":{"rendered":"https:\/\/super-news.info\/es\/skol-celebra-la-diversidad-de-la-mano-de-pantone\/"},"modified":"2019-07-03T01:23:10","modified_gmt":"2019-07-02T22:23:10","slug":"skol-celebra-la-diversidad-de-la-mano-de-pantone","status":"publish","type":"post","link":"https:\/\/super-news.info\/es\/skol-celebra-la-diversidad-de-la-mano-de-pantone\/","title":{"rendered":"SKOL celebra la diversidad de la mano de Pantone"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"textoNoticia\">\n<p class=\"excerpt-single\">Las latas de \u201cPride Pack\u201d estuvieron disponibles en decenas de fiestas y eventos que se celebraron durante el Mes del Orgullo.<\/p>\n<\/p>\n<p>SKOL y Pantone LLC han emprendido una iniciativa en colaboraci\u00f3n con motivo de la celebraci\u00f3n del <strong>Mes del Orgullo<\/strong>.<\/p>\n<p>La marca de cerveza l\u00edder en Brasil ha lanzado un <strong>pack de latas exclusivo basado en la bandera del colectivo LGTBI<\/strong>. Para ello, ha contado con el asesoramiento del referente global de est\u00e1ndares de color.<\/p>\n<blockquote>\n<p>Las ic\u00f3nicas fichas de color de Pantone son las protagonistas de la campa\u00f1a de SKOL<\/p>\n<\/blockquote>\n<p>El conocido como \u201cPride Pack\u201d ha sido concebido y dise\u00f1ado por R\/GA S\u00e3o Paulo. Tanto la campa\u00f1a como el dise\u00f1o de las latas han sido inspirados por las inconfundibles fichas de color de Pantone.<\/p>\n<p>Los seis tonos han sido<strong> seleccionados y bautizados de manera simb\u00f3lica con la palabra \u201corgullo\u201d<\/strong> para conmemorar la ocasi\u00f3n.<\/p>\n<p>Amarillo Orgullo, Rojo Orgullo, Verde Orgullo, Azul Orgullo, Naranja Orgullo y Violeta Orgullo son los colores ensalzados.<\/p>\n<p>Como detalle, SKOL facilitar\u00e1 la compra online de una edici\u00f3n limitada de este pack.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-495823\" src=\"https:\/\/super-news.info\/es\/wp-content\/uploads\/sites\/4\/2019\/07\/1562106189_879_SKOL-celebra-la-diversidad-de-la-mano-de-Pantone.jpg\" alt=\"PridePack-Skol-Pantone\" width=\"626\" height=\"352\"\/><\/p>\n<p>Laurie Pressman, Vicepresidenta de Pantone Color Institute, afirma que \u201c<strong>estamos muy orgullosos de haber colaborado con SKOL<\/strong> para potenciar el poder del color y el dise\u00f1o, y entregar un importante mensaje de inclusi\u00f3n\u201d.<\/p>\n<p>SKOL refuerza con esta campa\u00f1a su <strong>compromiso con el respeto y la diversidad<\/strong>. Son m\u00e1s de 4 a\u00f1os apoyando la pluralidad y la diversidad en todas sus comunicaciones.<\/p>\n<p>Un buen ejemplo es el continuado apoyo a la causa LGTBI, a trav\u00e9s de eventos o entidades comprometidas con este colectivo.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-495825\" src=\"https:\/\/super-news.info\/es\/wp-content\/uploads\/sites\/4\/2019\/07\/1562106189_280_SKOL-celebra-la-diversidad-de-la-mano-de-Pantone.jpg\" alt=\"PridePack-Skol-Pantone\" width=\"626\" height=\"352\"\/><\/p>\n<p>&#8220;SKOL cree que para ser cool, <strong>tiene que ser para todos<\/strong>\u201d, expresa Maria Fernanda Albuquerque, directora de marketing de SKOL.<\/p>\n<p>A su vez, asevera que \u201cqueremos ampliar la conversaci\u00f3n, llamar a m\u00e1s personas a vivir en un mundo con m\u00e1s respeto, y esto se ve reflejado en acciones como esta, realizada junto a Pantone\u201d.<\/p>\n<blockquote>\n<p>&#8220;Estamos muy orgullosos, pero sabemos que siempre tenemos que estar un paso adelante con un di\u00e1logo y una actitud abierta y actualizada&#8221;<\/p>\n<\/blockquote>\n<p>Para concluir, se\u00f1ala que \u201c<strong>es un camino del cual estamos muy orgullosos<\/strong>, pero, pese a que estamos muy contentos con lo que estamos haciendo, sabemos que siempre tenemos que estar un paso adelante con <strong>actitudes pioneras<\/strong> y con un <strong>di\u00e1logo abierto y actualizado<\/strong>&#8220;.<\/p>\n<p class=\"link-telegram\">\n\t\t\t\t\t\t\t\t\t\t\tNo te pierdas nada de MarketingDirecto.com y \u00fanete a nuestro Telegram t.me\/MarketingDirecto\n\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/www.marketingdirecto.com\/marketing-general\/publicidad\/skol-celebra-la-diversidad-de-la-mano-de-pantone\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Las latas de \u201cPride Pack\u201d estuvieron disponibles en decenas de fiestas y eventos que se celebraron durante el Mes del Orgullo. SKOL y Pantone LLC han emprendido una iniciativa en colaboraci\u00f3n con motivo de la celebraci\u00f3n del Mes del Orgullo. La marca de cerveza l\u00edder en Brasil ha lanzado un pack de latas exclusivo [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5402,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SKOL celebra la diversidad de la mano de Pantone - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/es\/skol-celebra-la-diversidad-de-la-mano-de-pantone\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SKOL celebra la diversidad de la mano de Pantone - Super News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] Las latas de \u201cPride Pack\u201d estuvieron disponibles en decenas de fiestas y eventos que se celebraron durante el Mes del Orgullo. 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