{"id":5141,"date":"2019-06-29T15:34:10","date_gmt":"2019-06-29T12:34:10","guid":{"rendered":"https:\/\/super-news.info\/es\/ecobrands-una-cita-con-la-sostenibilidad-y-el-marketing-con-influencers\/"},"modified":"2019-06-29T15:34:11","modified_gmt":"2019-06-29T12:34:11","slug":"ecobrands-una-cita-con-la-sostenibilidad-y-el-marketing-con-influencers","status":"publish","type":"post","link":"https:\/\/super-news.info\/es\/ecobrands-una-cita-con-la-sostenibilidad-y-el-marketing-con-influencers\/","title":{"rendered":"Ecobrands, una cita con la sostenibilidad y el marketing con influencers"},"content":{"rendered":"

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Marcas espa\u00f1olas como El Ganso o Hemper, se reunir\u00e1n para explicar su apuesta por una producci\u00f3n sostenible y su trabajo con influencers.<\/p>\n<\/p>\n

El pr\u00f3ximo 8 de julio se celebrar\u00e1 Ecobrands<\/strong>, un evento que re\u00fane a distintas marcas del panorama espa\u00f1ol que apuestan por la defensa del medioambiente y la combinan con una s\u00f3lida estrategia de marketing con influencers para darla a conocer. El encuentro, que tendr\u00e1 lugar en la sede del IED Master Madrid<\/strong> a las 19:00h de la tarde, est\u00e1 organizado por Divimove, empresa de creaci\u00f3n de estrategias de influencer marketing y v\u00eddeo online, con la colaboraci\u00f3n del IED Madrid.<\/p>\n

Cada a\u00f1o se vierten a los mares y oc\u00e9anos 8 millones de toneladas de pl\u00e1stico mientras que el deshielo de los glaciares se acelera y contribuye entre un 25% y un 30% a la subida del nivel del mar. Las consecuencias del cambio clim\u00e1tico tambi\u00e9n amenazan al sector empresarial, que estima p\u00e9rdidas billonarias, como muestra el \u00faltimo informe de la ONG Carbon Disclosure Proyect (CDP)<\/strong>.<\/p>\n

En este contexto, cada vez son m\u00e1s los actores que se decantan por una forma de producci\u00f3n respetuosa con el medioambiente, conscientes de los riesgos a los que se enfrentan. Por ello, el IED y Divimove<\/strong> han querido poner el acento en esta problem\u00e1tica en un evento que reunir\u00e1 a distintas marcas espa\u00f1olas con un papel relevante en este terreno. El programa cuenta con la participaci\u00f3n de El Ganso, Agua N\u00ba9, Krash Kosmetics y Hemper, quienes explicar\u00e1n su visi\u00f3n y experiencia sobre esta tem\u00e1tica a trav\u00e9s de distintas charlas. Adem\u00e1s, intervendr\u00e1 la influencer Arantxa Ca\u00f1adas quien hablar\u00e1 del reciente lanzamiento su l\u00ednea de moda \u00e9tica, Tulle Rouge y su experiencia como emprendedora.<\/p>\n

Todas ellas dar\u00e1n tambi\u00e9n algunas claves de la estrategia de influencer marketing<\/strong> que siguen y c\u00f3mo combinan ambos factores en sus planes de comunicaci\u00f3n. Un hecho que cobra especial relevancia, sobre todo al tener en cuenta que el 70% de los usuarios de redes sociales sigue a alg\u00fan influencer.<\/p>\n

El evento se celebrar\u00e1 de 19:00h a 21:30h en la sede del IED Master (Calle Larra 14) e incluir\u00e1 un peque\u00f1o cocktail para los asistentes a cargo de New Legend Numantium. La entrada es de libre acceso hasta completar aforo, previa inscripci\u00f3n en la p\u00e1gina web del IED.<\/p>\n

M\u00e1s informaci\u00f3n y programa completo disponible aqu\u00ed.<\/p>\n

Material gr\u00e1fico disponible aqu\u00ed.<\/p>\n

\n\t\t\t\t\t\t\t\t\t\t\tNo te pierdas nada de MarketingDirecto.com y \u00fanete a nuestro Telegram t.me\/MarketingDirecto\n\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n

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[ad_1] Marcas espa\u00f1olas como El Ganso o Hemper, se reunir\u00e1n para explicar su apuesta por una producci\u00f3n sostenible y su trabajo con influencers. El pr\u00f3ximo 8 de julio se celebrar\u00e1 Ecobrands, un evento que re\u00fane a distintas marcas del panorama espa\u00f1ol que apuestan por la defensa del medioambiente y la combinan con una s\u00f3lida estrategia […]<\/p>\n","protected":false},"author":2,"featured_media":5142,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-marketing-digital"],"yoast_head":"\nEcobrands, una cita con la sostenibilidad y el marketing con influencers - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/es\/ecobrands-una-cita-con-la-sostenibilidad-y-el-marketing-con-influencers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ecobrands, una cita con la sostenibilidad y el marketing con influencers - Super News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] Marcas espa\u00f1olas como El Ganso o Hemper, se reunir\u00e1n para explicar su apuesta por una producci\u00f3n sostenible y su trabajo con influencers. El pr\u00f3ximo 8 de julio se celebrar\u00e1 Ecobrands, un evento que re\u00fane a distintas marcas del panorama espa\u00f1ol que apuestan por la defensa del medioambiente y la combinan con una s\u00f3lida estrategia […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/super-news.info\/es\/ecobrands-una-cita-con-la-sostenibilidad-y-el-marketing-con-influencers\/\" \/>\n<meta property=\"og:site_name\" content=\"Super News\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-29T12:34:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-29T12:34:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/super-news.info\/es\/wp-content\/uploads\/sites\/4\/2019\/06\/Ecobrands-una-cita-con-la-sostenibilidad-y-el-marketing-con.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"626\" \/>\n\t<meta property=\"og:image:height\" content=\"364\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"super-news\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"super-news\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/super-news.info\\\/es\\\/ecobrands-una-cita-con-la-sostenibilidad-y-el-marketing-con-influencers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/super-news.info\\\/es\\\/ecobrands-una-cita-con-la-sostenibilidad-y-el-marketing-con-influencers\\\/\"},\"author\":{\"name\":\"super-news\",\"@id\":\"https:\\\/\\\/super-news.info\\\/es\\\/#\\\/schema\\\/person\\\/2d4068cb2f39cd10008c2fce578a7356\"},\"headline\":\"Ecobrands, una cita con la sostenibilidad y el marketing con influencers\",\"datePublished\":\"2019-06-29T12:34:10+00:00\",\"dateModified\":\"2019-06-29T12:34:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/super-news.info\\\/es\\\/ecobrands-una-cita-con-la-sostenibilidad-y-el-marketing-con-influencers\\\/\"},\"wordCount\":449,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/super-news.info\\\/es\\\/ecobrands-una-cita-con-la-sostenibilidad-y-el-marketing-con-influencers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/super-news.info\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2019\\\/06\\\/Ecobrands-una-cita-con-la-sostenibilidad-y-el-marketing-con.jpg\",\"articleSection\":[\"NOTICIAS DE MARKETING DIGITAL\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/super-news.info\\\/es\\\/ecobrands-una-cita-con-la-sostenibilidad-y-el-marketing-con-influencers\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/super-news.info\\\/es\\\/ecobrands-una-cita-con-la-sostenibilidad-y-el-marketing-con-influencers\\\/\",\"url\":\"https:\\\/\\\/super-news.info\\\/es\\\/ecobrands-una-cita-con-la-sostenibilidad-y-el-marketing-con-influencers\\\/\",\"name\":\"Ecobrands, una cita con la sostenibilidad y el marketing con influencers - 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