{"id":5048,"date":"2019-06-28T12:25:32","date_gmt":"2019-06-28T09:25:32","guid":{"rendered":"https:\/\/super-news.info\/es\/el-idilio-publicitario-de-los-retailers-con-youtube-languidece-un-20\/"},"modified":"2019-06-28T12:25:33","modified_gmt":"2019-06-28T09:25:33","slug":"el-idilio-publicitario-de-los-retailers-con-youtube-languidece-un-20","status":"publish","type":"post","link":"https:\/\/super-news.info\/es\/el-idilio-publicitario-de-los-retailers-con-youtube-languidece-un-20\/","title":{"rendered":"El idilio publicitario de los retailers con YouTube languidece un 20%"},"content":{"rendered":"

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En el periodo comprendido entre enero y mayo de 2019 los retailers metieron un “tijeretazo” del 20% al gasto publicitario volcado en YouTube.<\/p>\n

Parece que el idilio, otrora apasionado, de los retailers con la publicidad en YouTube da s\u00edntomas de agotamiento. Durante los cinco primeros meses de 2019 los retailers recortaron en un 20% su gasto publicitario en la plataforma de v\u00eddeo de Google <\/strong>(en comparaci\u00f3n con el mismo periodo del a\u00f1o anterior). As\u00ed lo concluye un reciente estudio de la plataforma de “ad intelligence” MediaRadar que identifica a Samsung, Toyota, Geico, Disney y Walmart<\/strong> como los anunciantes adscritos al universo del retail que m\u00e1s invierten a d\u00eda de hoy en YouTube.<\/p>\n

Aun con el quebranto de la inversi\u00f3n publicitaria en YouTube durante los \u00faltimos meses el retail sigue aferrado al Top 3 de categor\u00edas que m\u00e1s gasto publicitario vuelcan en esta canal.<\/strong><\/p>\n

Conviene recalcar, eso s\u00ed, que s\u00f3lo el 13% de los aproximadamente 200 retailers evaluados en su informe por MediaRadar<\/strong> invirti\u00f3 m\u00e1s en YouTube durante los primeros cinco meses de 2019 que durante el mismo periodo del a\u00f1o anterior.<\/p>\n

Por su parte, las empresas emparentadas con la industria de los medios y el entretenimiento<\/strong> incrementaron su gasto publicitario en YouTube en un 3% en el periodo comprendido entre enero y mayo de 2019.<\/p>\n

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El retail, en el Top 3 de los sectores de actividad que m\u00e1s invierten en YouTube<\/strong><\/p>\n<\/blockquote>\n

De hecho, m\u00e1s de la mitad de los ingresos publicitarios en YouTube echa ra\u00edces en las industrias de la tecnolog\u00eda y los medios y el entretenimiento.<\/p>\n

Seg\u00fan los datos manejados por MediaRadar, los canales con mayor fortaleza en YouTube son TheEllenShow, Linus Tech Tips, PewDiePie, WatchMojo y WWE.<\/strong><\/p>\n

Todd Krizelman, CEO de MediaRadar, est\u00e1 convencido de que la merma en el gasto publicitario de los retailers en YouTube no obedece en realidad a los cacareados problemas de esta plataforma con el “brand safety” (a los que la compa\u00f1\u00eda de Mountain View ha tratado, al fin y al cabo, de poner remedio). Y es m\u00e1s un reflejo de los momentos dif\u00edciles por los que est\u00e1 atravesando actualmente el comercio minorista<\/strong>. No en vano, s\u00f3lo en Estados Unidos m\u00e1s de 7.000 tiendas tienen previsto echar el cierre a lo largo de este a\u00f1o.<\/p>\n

Entre la largu\u00edsima retah\u00edla de desaf\u00edos a los que deben hacer frente los retailers destaca la competencia (en modo alguno sim\u00e9trica) ejercida desde gigantes del e-commerce como Amazon<\/strong>.<\/p>\n

Para aupar sus ventas los retailers se est\u00e1n apoyando, m\u00e1s all\u00e1 de en YouTube (que les procura quiz\u00e1s sobre todo y ante todo visibilidad), en redes sociales como Instagram<\/strong>. De hecho, casi el 70% de los marketeros apost\u00f3 en 2018 por esta red social (que se guarda bajo la manga m\u00faltiples oportunidades en el plano del comercio electr\u00f3nico).<\/p>\n

\n\t\t\t\t\t\t\t\t\t\t\tNo te pierdas nada de MarketingDirecto.com y \u00fanete a nuestro Telegram t.me\/MarketingDirecto\n\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n

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[ad_1] En el periodo comprendido entre enero y mayo de 2019 los retailers metieron un “tijeretazo” del 20% al gasto publicitario volcado en YouTube. Parece que el idilio, otrora apasionado, de los retailers con la publicidad en YouTube da s\u00edntomas de agotamiento. Durante los cinco primeros meses de 2019 los retailers recortaron en un 20% […]<\/p>\n","protected":false},"author":2,"featured_media":5049,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-marketing-digital"],"yoast_head":"\nEl idilio publicitario de los retailers con YouTube languidece un 20% - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/es\/el-idilio-publicitario-de-los-retailers-con-youtube-languidece-un-20\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El idilio publicitario de los retailers con YouTube languidece un 20% - Super News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] En el periodo comprendido entre enero y mayo de 2019 los retailers metieron un “tijeretazo” del 20% al gasto publicitario volcado en YouTube. Parece que el idilio, otrora apasionado, de los retailers con la publicidad en YouTube da s\u00edntomas de agotamiento. 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