{"id":5030,"date":"2019-06-28T06:21:24","date_gmt":"2019-06-28T03:21:24","guid":{"rendered":"https:\/\/super-news.info\/es\/goiko-grill-la-empresa-de-restauracion-con-mayor-exito-en-redes-sociales\/"},"modified":"2020-02-21T15:59:24","modified_gmt":"2020-02-21T12:59:24","slug":"goiko-grill-la-empresa-de-restauracion-con-mayor-exito-en-redes-sociales","status":"publish","type":"post","link":"https:\/\/super-news.info\/es\/goiko-grill-la-empresa-de-restauracion-con-mayor-exito-en-redes-sociales\/","title":{"rendered":"Goiko Grill, la empresa de restauraci\u00f3n con mayor \u00e9xito en redes sociales"},"content":{"rendered":"<p>Goiko Grill, McDonald&#8217;s y Gino&#8217;s lideran el ranking del Panel Icarus Analytics de la Restauraci\u00f3n, que analiza el impacto e interacciones en redes sociales de las empresas del sector.<\/p>\n<p>Epsilon Technologies ha presentado el \u00faltimo Panel Icarus Analytics de la Restauraci\u00f3n, que muestra a las empresas m\u00e1s destacadas en las redes sociales en Espa\u00f1a. Para ello, se han analizado casi 15.000 contenidos de los perfiles en redes sociales de 28 marcas del sector de la restauraci\u00f3n, con un agregado total de 100 perfiles en Facebook, Twitter, Instagram y YouTube.<\/p>\n<p>El informe revela que, durante los cinco primeros meses del a\u00f1o, las vencedoras del ranking han sido <strong>Goiko Grill<\/strong>, con un 30,87% de cuota de interacciones, <strong>McDonald&#8217;s<\/strong>, un 10,97%, y <strong>Gino&#8217;s<\/strong>, con un 10,61%. Tras ellas, despuntan en visibilidad e impacto Starbucks, Tagliatella, Telepizza, Domino\u2019s Pizza, Burger King, VIP\u2019s y Foster\u2019s Hollywood.<\/p>\n<p>Por otro lado, el panel destaca que los principales drivers de crecimiento en redes sociales de las empresas del sector de la restauraci\u00f3n son los <strong>sorteos<\/strong>, los <strong>momentos de consumo<\/strong> y compartir<strong> fotos de los usuarios<\/strong>. Unas &#8220;buenas pr\u00e1cticas&#8221; que lleva a rajatabla la marca ganadora del informe, Goiko Grill. La compa\u00f1\u00eda de hamburguesas apuesta por comunicar los momentos de consumo y por lanzar m\u00faltiples sorteos para sus fans. Los copys que acompa\u00f1an a sus publicaciones es otro de sus puntos fuertes.<\/p>\n<blockquote><p>Tu, yo, un Teque\u00f1\u00f3n &#8230; pi\u00e9nsalo! pic.twitter.com\/Bc4PrixC0T<\/p>\n<p>\u2014 GOIKO GRILL (@GoikoGrill) 15 de junio de 2019<\/p><\/blockquote>\n<p><strong>McDonald&#8217;s<\/strong>, por su parte, destaca por la cantidad de publicaciones de <strong>ofertas y momentos de consumo<\/strong> y <strong>Gino&#8217;s<\/strong>, por los <strong>sorteos<\/strong>.<\/p>\n<p>El sector de la restauraci\u00f3n ha aumentado un <strong>33% en interacciones y un 16% en viralidad<\/strong> respecto al 2018, lo que confirma la buena marcha del sector en redes sociales. La industria alcanza m\u00e1s de<strong> 6,6 millones de interacciones<\/strong> totales en el periodo de enero a mayo de 2019.<\/p>\n<p>Goiko Grill ocupa un indiscutible puesto n\u00famero uno tambi\u00e9n en <strong>Instagram<\/strong> (con 40% de cuota de interacciones en la red social). Tras ella se encuentran, por este orden, <strong>Gino\u2019s, Starbucks, Tagliatella, Domino\u2019s Pizza, VIP\u2019s, Foster\u2019s Hollywood, Burger King y TGI Fridays.     <\/strong><\/p>\n<p>No te pierdas nada de MarketingDirecto.com y \u00fanete a nuestro Telegram t.me\/MarketingDirecto<\/p>\n<p><a href=\"https:\/\/www.marketingdirecto.com\/digital-general\/social-media-marketing\/goiko-grill-la-empresa-de-restauracion-con-mayor-exito-en-redes-sociales\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Goiko Grill, McDonald&#8217;s y Gino&#8217;s lideran el ranking del Panel Icarus Analytics de la Restauraci\u00f3n, que analiza el impacto e interacciones en redes sociales de las empresas del sector. Epsilon Technologies ha presentado el \u00faltimo Panel Icarus Analytics de la Restauraci\u00f3n, que muestra a las empresas m\u00e1s destacadas en las redes sociales en Espa\u00f1a. Para [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5031,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-5030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Goiko Grill, la empresa de restauraci\u00f3n con mayor \u00e9xito en redes sociales - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/es\/goiko-grill-la-empresa-de-restauracion-con-mayor-exito-en-redes-sociales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Goiko Grill, la empresa de restauraci\u00f3n con mayor \u00e9xito en redes sociales - Super News\" \/>\n<meta property=\"og:description\" content=\"Goiko Grill, McDonald&#8217;s y Gino&#8217;s lideran el ranking del Panel Icarus Analytics de la Restauraci\u00f3n, que analiza el impacto e interacciones en redes sociales de las empresas del sector. Epsilon Technologies ha presentado el \u00faltimo Panel Icarus Analytics de la Restauraci\u00f3n, que muestra a las empresas m\u00e1s destacadas en las redes sociales en Espa\u00f1a. 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