{"id":4994,"date":"2019-06-27T18:06:52","date_gmt":"2019-06-27T15:06:52","guid":{"rendered":"https:\/\/super-news.info\/es\/danone-y-nestle-se-alzan-como-las-marcas-mejor-valoradas-por-los-espanoles\/"},"modified":"2019-06-27T18:06:53","modified_gmt":"2019-06-27T15:06:53","slug":"danone-y-nestle-se-alzan-como-las-marcas-mejor-valoradas-por-los-espanoles","status":"publish","type":"post","link":"https:\/\/super-news.info\/es\/danone-y-nestle-se-alzan-como-las-marcas-mejor-valoradas-por-los-espanoles\/","title":{"rendered":"Danone y Nestl\u00e9 se alzan como las marcas mejor valoradas por los espa\u00f1oles"},"content":{"rendered":"

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Con una puntuaci\u00f3n de 0 a 100, On Strategy ha revelado el ranking de las marcas mejor valoradas por los espa\u00f1oles en RepScore 2019.<\/p>\n<\/p>\n

Seg\u00fan revela el informe RepScore 2019<\/strong>, elaborado por la consultora On Strategy, Danone y Nestl\u00e9<\/strong> son las marcas mejor valoradas por los consumidores espa\u00f1oles. La tercera en el podio es Google<\/strong>, seguida de Zara<\/strong> y Samsung<\/strong>. Seg\u00fan adelanta Europa Press,<\/em> en el ranking figuran empresas tecnol\u00f3gicas con menos de 20 a\u00f1os de vida y las marcas internacionales ganan presencia en la lista.<\/p>\n

Microsoft, que consigue una puntuaci\u00f3n de 82,2, Asturiana (82,2), Puleva (82,1), Ferrero (80,2) y la compa\u00f1\u00eda de entretenimiento Disney (80,2) completan el top 10 de RepScore 2019.<\/p>\n

Entre las marcas que conforman la lista de las 20 m\u00e1s valoradas se encuentran Frigo (80,1), WhatsApp (80,0), IKEA (79,6), Pascual (79,3), Apple (78,7), Fontvella (78,4), President (78,0), Netflix (77,9), LG (77,7) y L’Or\u00e9al (77,6).<\/p>\n

Tras monitorear a las marcas relevantes de 40 sectores empresariales<\/strong>, identificadas por los encuestados de forma espont\u00e1nea, y realizar 110.000 entrevistas, 116 marcas han alcanzado una nota superior a los 80 puntos<\/strong> (reputaci\u00f3n excelente) o a 70 puntos<\/strong> (reputaci\u00f3n robusta). Los siete criterios a la hora de auditar las marcas son: familiaridad, admiraci\u00f3n, relevancia, confianza, compra, lealtad y recomendaci\u00f3n.<\/strong><\/p>\n

“RepScore se diferencia del resto de monitores reputacionales por su metodolog\u00eda, la cual implica un seguimiento continuado durante todo el a\u00f1o<\/strong> a la reputaci\u00f3n de las marcas. No se limita a un momento puntual, sino que refleja de forma constante la opini\u00f3n de distintos p\u00fablicos: p\u00fablico general, directivos, periodistas, l\u00edderes de opini\u00f3n, profesores universitarios y analistas. Todos ellos cumpliendo el perfil demogr\u00e1fico de los censos nacionales”, ha dicho Seg\u00fan Pedro Tavares, CEO de On Strategy.<\/p>\n

\n\t\t\t\t\t\t\t\t\t\t\tNo te pierdas nada de MarketingDirecto.com y \u00fanete a nuestro Telegram t.me\/MarketingDirecto\n\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n

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[ad_1] Con una puntuaci\u00f3n de 0 a 100, On Strategy ha revelado el ranking de las marcas mejor valoradas por los espa\u00f1oles en RepScore 2019. Seg\u00fan revela el informe RepScore 2019, elaborado por la consultora On Strategy, Danone y Nestl\u00e9 son las marcas mejor valoradas por los consumidores espa\u00f1oles. La tercera en el podio es […]<\/p>\n","protected":false},"author":2,"featured_media":4995,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-4994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-marketing-digital"],"yoast_head":"\nDanone y Nestl\u00e9 se alzan como las marcas mejor valoradas por los espa\u00f1oles - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/es\/danone-y-nestle-se-alzan-como-las-marcas-mejor-valoradas-por-los-espanoles\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Danone y Nestl\u00e9 se alzan como las marcas mejor valoradas por los espa\u00f1oles - Super News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] Con una puntuaci\u00f3n de 0 a 100, On Strategy ha revelado el ranking de las marcas mejor valoradas por los espa\u00f1oles en RepScore 2019. Seg\u00fan revela el informe RepScore 2019, elaborado por la consultora On Strategy, Danone y Nestl\u00e9 son las marcas mejor valoradas por los consumidores espa\u00f1oles. 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