{"id":4953,"date":"2019-06-27T07:36:55","date_gmt":"2019-06-27T04:36:55","guid":{"rendered":"https:\/\/super-news.info\/es\/5-tips-para-detectar-influencers-que-son-un-autentico-bluff\/"},"modified":"2019-06-27T07:36:57","modified_gmt":"2019-06-27T04:36:57","slug":"5-tips-para-detectar-influencers-que-son-un-autentico-bluff","status":"publish","type":"post","link":"https:\/\/super-news.info\/es\/5-tips-para-detectar-influencers-que-son-un-autentico-bluff\/","title":{"rendered":"5 tips para detectar influencers que son un aut\u00e9ntico “bluff”"},"content":{"rendered":"

[ad_1]
\n<\/p>\n

\n

Cuentas con miles de seguidores falsos, comentarios pagados, vidas inventadas… Los influencers no siempre son lo que parecen. Estos 5 consejos le servir\u00e1n para que no le den gato por liebre.<\/p>\n

El crecimiento de la industria del influencer marketing<\/strong> y, sobre todo, su rentabilidad ha llevado a muchos usuarios a querer hacerse un hueco a toda costa en el espacio social media con el objetivo de ser vistos por las marcas.<\/p>\n

Para ello, muchos recurren a artima\u00f1as como la compra de seguidores que, aunque contribuyen a tener una base m\u00e1s abultada y, por lo tanto, m\u00e1s atractiva para los anunciantes, acaba siendo un aut\u00e9ntico fraude.<\/p>\n

Estos h\u00e1bitos, cada vez m\u00e1s frecuentes, suponen todo un desaf\u00edo para las marcas enormemente preocupadas por sacar el m\u00e1ximo provecho a sus inversiones.<\/p>\n

Por ello, antes dejarse llevar por las grandes cifras de los influencers, le recomendamos echar un vistazo a estos 5 tips<\/strong> que ofrece Neeuton que le ayudar\u00e1n a detectar qu\u00e9 hay de verdad en su aparente poder de prescripci\u00f3n.<\/p>\n

1. Ratios de engagement excesivos o irregulares<\/strong><\/p>\n

La clave est\u00e1 en la coherencia. Un perfil real, m\u00e1s o menos, tendr\u00e1 una actividad similar de engagement en cada una de sus publicaciones. Un n\u00famero m\u00e1s arriba o abajo, pero algo similar. \u201cPor eso, si, por ejemplo, en una imagen hay 30.000 likes pero en la siguiente, solo 300, hay que dudar de ese perfil\u201d, afirma Eduard Corral, Founder & Chief of Innovation en Neeuton.<\/p>\n

2. Calidad de la interacci\u00f3n<\/strong><\/p>\n

No todos los comentarios son iguales. Los hay de calidad, y los hay que no la tienen. Hay que sospechar de las interacciones solo con emojis. Pueden ser compradas. \u201cExisten plataformas que permiten el intercambio de likes y que crean falsos comentarios\u201d, a\u00f1ade Corral.<\/p>\n

3. Origen de las interacciones<\/strong><\/p>\n

Es clave detectar de d\u00f3nde provienen las interacciones. No solamente porque puedan venir de cuentas de pa\u00edses random, sino porque tal vez la comunidad org\u00e1nica sea de pa\u00edses que interesen a la marca.<\/p>\n

4. Ratios Follower\/following<\/strong><\/p>\n

Uno de los factores que inducen a pensar que un perfil est\u00e1 inflado y realmente, no tiene valor, es si ese sigue a un alto n\u00famero de cuentas (4-7k). En ese caso, hay muchas opciones de que est\u00e9 siguiendo en masa para lograr seguidores de vuelta.<\/p>\n

5. Hashtags usados<\/strong><\/p>\n

Tal y como sostiene Eduard Corral es b\u00e1sico observar bien los hashtags que utiliza la cuenta en cuesti\u00f3n. Hay que vigilar que sus interacciones no vengan por utilizar hashtags que no tengan valor, de intercambio de likes.<\/p>\n

\n\t\t\t\t\t\t\t\t\t\t\tNo te pierdas nada de MarketingDirecto.com y \u00fanete a nuestro Telegram t.me\/MarketingDirecto\n\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n

[ad_2]
\n
Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

[ad_1] Cuentas con miles de seguidores falsos, comentarios pagados, vidas inventadas… Los influencers no siempre son lo que parecen. Estos 5 consejos le servir\u00e1n para que no le den gato por liebre. El crecimiento de la industria del influencer marketing y, sobre todo, su rentabilidad ha llevado a muchos usuarios a querer hacerse un hueco […]<\/p>\n","protected":false},"author":2,"featured_media":4954,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-4953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-marketing-digital"],"yoast_head":"\n5 tips para detectar influencers que son un aut\u00e9ntico "bluff" - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/es\/5-tips-para-detectar-influencers-que-son-un-autentico-bluff\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 tips para detectar influencers que son un aut\u00e9ntico "bluff" - Super News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] Cuentas con miles de seguidores falsos, comentarios pagados, vidas inventadas… Los influencers no siempre son lo que parecen. Estos 5 consejos le servir\u00e1n para que no le den gato por liebre. El crecimiento de la industria del influencer marketing y, sobre todo, su rentabilidad ha llevado a muchos usuarios a querer hacerse un hueco […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/super-news.info\/es\/5-tips-para-detectar-influencers-que-son-un-autentico-bluff\/\" \/>\n<meta property=\"og:site_name\" content=\"Super News\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-27T04:36:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-27T04:36:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/super-news.info\/es\/wp-content\/uploads\/sites\/4\/2019\/06\/5-tips-para-detectar-influencers-que-son-un-aut\u00e9ntico-bluff.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1031\" \/>\n\t<meta property=\"og:image:height\" content=\"599\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"super-news\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"super-news\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/super-news.info\/es\/5-tips-para-detectar-influencers-que-son-un-autentico-bluff\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/super-news.info\/es\/5-tips-para-detectar-influencers-que-son-un-autentico-bluff\/\"},\"author\":{\"name\":\"super-news\",\"@id\":\"https:\/\/super-news.info\/es\/#\/schema\/person\/2d4068cb2f39cd10008c2fce578a7356\"},\"headline\":\"5 tips para detectar influencers que son un aut\u00e9ntico “bluff”\",\"datePublished\":\"2019-06-27T04:36:55+00:00\",\"dateModified\":\"2019-06-27T04:36:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/super-news.info\/es\/5-tips-para-detectar-influencers-que-son-un-autentico-bluff\/\"},\"wordCount\":461,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/super-news.info\/es\/5-tips-para-detectar-influencers-que-son-un-autentico-bluff\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/super-news.info\/es\/wp-content\/uploads\/sites\/4\/2019\/06\/5-tips-para-detectar-influencers-que-son-un-aut\u00e9ntico-bluff.jpg\",\"articleSection\":[\"NOTICIAS DE MARKETING DIGITAL\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/super-news.info\/es\/5-tips-para-detectar-influencers-que-son-un-autentico-bluff\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/super-news.info\/es\/5-tips-para-detectar-influencers-que-son-un-autentico-bluff\/\",\"url\":\"https:\/\/super-news.info\/es\/5-tips-para-detectar-influencers-que-son-un-autentico-bluff\/\",\"name\":\"5 tips para detectar influencers que son un aut\u00e9ntico \\\"bluff\\\" - Super News\",\"isPartOf\":{\"@id\":\"https:\/\/super-news.info\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/super-news.info\/es\/5-tips-para-detectar-influencers-que-son-un-autentico-bluff\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/super-news.info\/es\/5-tips-para-detectar-influencers-que-son-un-autentico-bluff\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/super-news.info\/es\/wp-content\/uploads\/sites\/4\/2019\/06\/5-tips-para-detectar-influencers-que-son-un-aut\u00e9ntico-bluff.jpg\",\"datePublished\":\"2019-06-27T04:36:55+00:00\",\"dateModified\":\"2019-06-27T04:36:57+00:00\",\"author\":{\"@id\":\"https:\/\/super-news.info\/es\/#\/schema\/person\/2d4068cb2f39cd10008c2fce578a7356\"},\"breadcrumb\":{\"@id\":\"https:\/\/super-news.info\/es\/5-tips-para-detectar-influencers-que-son-un-autentico-bluff\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/super-news.info\/es\/5-tips-para-detectar-influencers-que-son-un-autentico-bluff\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/super-news.info\/es\/5-tips-para-detectar-influencers-que-son-un-autentico-bluff\/#primaryimage\",\"url\":\"https:\/\/super-news.info\/es\/wp-content\/uploads\/sites\/4\/2019\/06\/5-tips-para-detectar-influencers-que-son-un-aut\u00e9ntico-bluff.jpg\",\"contentUrl\":\"https:\/\/super-news.info\/es\/wp-content\/uploads\/sites\/4\/2019\/06\/5-tips-para-detectar-influencers-que-son-un-aut\u00e9ntico-bluff.jpg\",\"width\":1031,\"height\":599,\"caption\":\"influencers\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/super-news.info\/es\/5-tips-para-detectar-influencers-que-son-un-autentico-bluff\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\",\"item\":\"https:\/\/super-news.info\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 tips para detectar influencers que son un aut\u00e9ntico “bluff”\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/super-news.info\/es\/#website\",\"url\":\"https:\/\/super-news.info\/es\/\",\"name\":\"Super News\",\"description\":\"Super News Espa\u00f1a\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/super-news.info\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/super-news.info\/es\/#\/schema\/person\/2d4068cb2f39cd10008c2fce578a7356\",\"name\":\"super-news\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/64ebac40b93f26a154f8a9b5b6fdccfc46f442b26b3dd6756dbff3bf9dc76fd7?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/64ebac40b93f26a154f8a9b5b6fdccfc46f442b26b3dd6756dbff3bf9dc76fd7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/64ebac40b93f26a154f8a9b5b6fdccfc46f442b26b3dd6756dbff3bf9dc76fd7?s=96&d=mm&r=g\",\"caption\":\"super-news\"},\"url\":\"https:\/\/super-news.info\/es\/author\/pt\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 tips para detectar influencers que son un aut\u00e9ntico \"bluff\" - Super News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/super-news.info\/es\/5-tips-para-detectar-influencers-que-son-un-autentico-bluff\/","og_locale":"en_US","og_type":"article","og_title":"5 tips para detectar influencers que son un aut\u00e9ntico \"bluff\" - Super News","og_description":"[ad_1] Cuentas con miles de seguidores falsos, comentarios pagados, vidas inventadas… Los influencers no siempre son lo que parecen. Estos 5 consejos le servir\u00e1n para que no le den gato por liebre. El crecimiento de la industria del influencer marketing y, sobre todo, su rentabilidad ha llevado a muchos usuarios a querer hacerse un hueco […]","og_url":"https:\/\/super-news.info\/es\/5-tips-para-detectar-influencers-que-son-un-autentico-bluff\/","og_site_name":"Super News","article_published_time":"2019-06-27T04:36:55+00:00","article_modified_time":"2019-06-27T04:36:57+00:00","og_image":[{"width":1031,"height":599,"url":"https:\/\/super-news.info\/es\/wp-content\/uploads\/sites\/4\/2019\/06\/5-tips-para-detectar-influencers-que-son-un-aut\u00e9ntico-bluff.jpg","type":"image\/jpeg"}],"author":"super-news","twitter_card":"summary_large_image","twitter_misc":{"Written by":"super-news","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/super-news.info\/es\/5-tips-para-detectar-influencers-que-son-un-autentico-bluff\/#article","isPartOf":{"@id":"https:\/\/super-news.info\/es\/5-tips-para-detectar-influencers-que-son-un-autentico-bluff\/"},"author":{"name":"super-news","@id":"https:\/\/super-news.info\/es\/#\/schema\/person\/2d4068cb2f39cd10008c2fce578a7356"},"headline":"5 tips para detectar influencers que son un aut\u00e9ntico “bluff”","datePublished":"2019-06-27T04:36:55+00:00","dateModified":"2019-06-27T04:36:57+00:00","mainEntityOfPage":{"@id":"https:\/\/super-news.info\/es\/5-tips-para-detectar-influencers-que-son-un-autentico-bluff\/"},"wordCount":461,"commentCount":0,"image":{"@id":"https:\/\/super-news.info\/es\/5-tips-para-detectar-influencers-que-son-un-autentico-bluff\/#primaryimage"},"thumbnailUrl":"https:\/\/super-news.info\/es\/wp-content\/uploads\/sites\/4\/2019\/06\/5-tips-para-detectar-influencers-que-son-un-aut\u00e9ntico-bluff.jpg","articleSection":["NOTICIAS DE MARKETING DIGITAL"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/super-news.info\/es\/5-tips-para-detectar-influencers-que-son-un-autentico-bluff\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/super-news.info\/es\/5-tips-para-detectar-influencers-que-son-un-autentico-bluff\/","url":"https:\/\/super-news.info\/es\/5-tips-para-detectar-influencers-que-son-un-autentico-bluff\/","name":"5 tips para detectar influencers que son un aut\u00e9ntico \"bluff\" - Super News","isPartOf":{"@id":"https:\/\/super-news.info\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/super-news.info\/es\/5-tips-para-detectar-influencers-que-son-un-autentico-bluff\/#primaryimage"},"image":{"@id":"https:\/\/super-news.info\/es\/5-tips-para-detectar-influencers-que-son-un-autentico-bluff\/#primaryimage"},"thumbnailUrl":"https:\/\/super-news.info\/es\/wp-content\/uploads\/sites\/4\/2019\/06\/5-tips-para-detectar-influencers-que-son-un-aut\u00e9ntico-bluff.jpg","datePublished":"2019-06-27T04:36:55+00:00","dateModified":"2019-06-27T04:36:57+00:00","author":{"@id":"https:\/\/super-news.info\/es\/#\/schema\/person\/2d4068cb2f39cd10008c2fce578a7356"},"breadcrumb":{"@id":"https:\/\/super-news.info\/es\/5-tips-para-detectar-influencers-que-son-un-autentico-bluff\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/super-news.info\/es\/5-tips-para-detectar-influencers-que-son-un-autentico-bluff\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/super-news.info\/es\/5-tips-para-detectar-influencers-que-son-un-autentico-bluff\/#primaryimage","url":"https:\/\/super-news.info\/es\/wp-content\/uploads\/sites\/4\/2019\/06\/5-tips-para-detectar-influencers-que-son-un-aut\u00e9ntico-bluff.jpg","contentUrl":"https:\/\/super-news.info\/es\/wp-content\/uploads\/sites\/4\/2019\/06\/5-tips-para-detectar-influencers-que-son-un-aut\u00e9ntico-bluff.jpg","width":1031,"height":599,"caption":"influencers"},{"@type":"BreadcrumbList","@id":"https:\/\/super-news.info\/es\/5-tips-para-detectar-influencers-que-son-un-autentico-bluff\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430","item":"https:\/\/super-news.info\/es\/"},{"@type":"ListItem","position":2,"name":"5 tips para detectar influencers que son un aut\u00e9ntico “bluff”"}]},{"@type":"WebSite","@id":"https:\/\/super-news.info\/es\/#website","url":"https:\/\/super-news.info\/es\/","name":"Super News","description":"Super News Espa\u00f1a","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/super-news.info\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/super-news.info\/es\/#\/schema\/person\/2d4068cb2f39cd10008c2fce578a7356","name":"super-news","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/64ebac40b93f26a154f8a9b5b6fdccfc46f442b26b3dd6756dbff3bf9dc76fd7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/64ebac40b93f26a154f8a9b5b6fdccfc46f442b26b3dd6756dbff3bf9dc76fd7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/64ebac40b93f26a154f8a9b5b6fdccfc46f442b26b3dd6756dbff3bf9dc76fd7?s=96&d=mm&r=g","caption":"super-news"},"url":"https:\/\/super-news.info\/es\/author\/pt\/"}]}},"_links":{"self":[{"href":"https:\/\/super-news.info\/es\/wp-json\/wp\/v2\/posts\/4953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/super-news.info\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/super-news.info\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/super-news.info\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/super-news.info\/es\/wp-json\/wp\/v2\/comments?post=4953"}],"version-history":[{"count":1,"href":"https:\/\/super-news.info\/es\/wp-json\/wp\/v2\/posts\/4953\/revisions"}],"predecessor-version":[{"id":4955,"href":"https:\/\/super-news.info\/es\/wp-json\/wp\/v2\/posts\/4953\/revisions\/4955"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/super-news.info\/es\/wp-json\/wp\/v2\/media\/4954"}],"wp:attachment":[{"href":"https:\/\/super-news.info\/es\/wp-json\/wp\/v2\/media?parent=4953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/super-news.info\/es\/wp-json\/wp\/v2\/categories?post=4953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/super-news.info\/es\/wp-json\/wp\/v2\/tags?post=4953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}