\n
El storytelling, el arte de contar historias, resulta indispensable a la hora de identificar un producto en el mercado, hacerlo atractivo para los clientes. <\/p>\n<\/p>\n
El storytelling se define como el arte de contar historias. Desde el punto de vista del marketing y la comunicaci\u00f3n, podemos definir el storytelling como una disciplina basada en construir relatos con la estructura de una historia -personajes, desarrollo de trama y conclusiones- y que tiene el objetivo de transmitir mensajes corporativos, de marca o de campa\u00f1a.<\/p>\n
Sin duda, la fuerza de una historia o un relato est\u00e1 en su propia capacidad para generar emociones, un fen\u00f3meno que tiene mucha m\u00e1s potencia de recuerdo. Es decir, el relato plano, objetivo y as\u00e9ptico de una tarea, una descripci\u00f3n de servicios, etc., sin ir m\u00e1s all\u00e1, ser\u00e1 muy f\u00e1cil de olvidar. Por el contrario, una historia bien construida, capaz de generar emociones, ser\u00e1 capaz de generar recuerdos fuertes en nuestro receptor que se conservar\u00e1n en el tiempo.<\/p>\n
En sectores como el de la comunicaci\u00f3n y el del marketing, son muchas las empresas que han sabido utilizar el storytelling como herramienta de transmisi\u00f3n de ideas. Si tenemos en cuenta el momento hist\u00f3rico en el que nos encontramos, con una gran presencia del multimedia y una gran variabilidad de formatos, es a\u00fan m\u00e1s importante para una marca poder diferenciarse de sus competidores.<\/p>\n
Seg\u00fan los grandes expertos en crear historias, las claves de un buen storytelling son la conexi\u00f3n con la audiencia mediante un lenguaje sencillo y unos c\u00f3digos culturales universales, el impacto y el atractivo de los titulares, la imagen o el contenido, la sencillez y la buena experiencia de uso. A estas alturas de la historia, todos sabemos leer un libro, una revista o un art\u00edculo online, pero cuando estamos utilizando un formato novedoso, el UX -user experience- debe ser el mejor posible para evitar fricciones.<\/p>\n
Dentro del abanico de formatos que se han hecho posibles gracias a la explosi\u00f3n del multimedia y la difusi\u00f3n del online, uno de los m\u00e1s novedosos e interesantes es el story map. Basado en la tecnolog\u00eda GIS (Sistemas de Informaci\u00f3n Geogr\u00e1fica) y funcionando con capas de informaci\u00f3n superpuestas, un story maps pone a nuestra disposici\u00f3n un potencial casi infinito para contar historias relacionadas con la realidad geogr\u00e1fica. El resultado tangible de crear un story map ser\u00e1 similar a una infograf\u00eda o una pieza de contenido como puede ser un art\u00edculo o reportaje, pero con un formato totalmente interactivo.<\/p>\n
A trav\u00e9s de tecnolog\u00edas dedicadas a esta metodolog\u00eda, generar un story map es un proceso sencillo y al alcance de pr\u00e1cticamente cualquier profesional. El funcionamiento de este tipo de herramientas es similar a un CMS o gestor de contenidos a trav\u00e9s del que contar historias basadas en mapas, con estilos, im\u00e1genes y capas de informaci\u00f3n personalizables. Estos story maps resultantes pueden compartirse directamente a modo de microsite o incluso insertarse en una web, un art\u00edculo de blog, etc.<\/p>\n
Nota de prensa<\/p>\n
\n\t\t\t\t\t\t\t\t\t\t\tNo te pierdas nada de MarketingDirecto.com y \u00fanete a nuestro Telegram t.me\/MarketingDirecto\n\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n
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