{"id":4688,"date":"2019-06-24T10:59:13","date_gmt":"2019-06-24T07:59:13","guid":{"rendered":"https:\/\/super-news.info\/es\/facebook-da-un-paso-de-gigante-al-incorporar-la-tecnologia-brand-safety-de-ias-para-garantizar-anuncios-en-entornos-seguros\/"},"modified":"2019-06-24T10:59:14","modified_gmt":"2019-06-24T07:59:14","slug":"facebook-da-un-paso-de-gigante-al-incorporar-la-tecnologia-brand-safety-de-ias-para-garantizar-anuncios-en-entornos-seguros","status":"publish","type":"post","link":"https:\/\/super-news.info\/es\/facebook-da-un-paso-de-gigante-al-incorporar-la-tecnologia-brand-safety-de-ias-para-garantizar-anuncios-en-entornos-seguros\/","title":{"rendered":"Facebook da un paso de gigante al incorporar la tecnolog\u00eda brand safety de IAS para garantizar anuncios en entornos seguros"},"content":{"rendered":"

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Integral Ad Science (IAS) incorpora la tecnolog\u00eda de brand safety a Facebook para garantizar a los anunciantes que publicar junto a contenido adecuado.<\/p>\n

Durante muchos a\u00f1os Facebook<\/strong> ha sido una red social clave para unir los intereses de las marcas con los de los consumidores a trav\u00e9s de conexiones positivas. En este sentido, es capital que los anuncios se muestren en entornos adecuados para los anunciantes. Hoy esto es posible tras el anuncio de Integral Ad Science (IAS)<\/strong> de incorporar la tecnolog\u00eda de brand safety a Facebook. Con ella, se garantiza a los anunciantes que los anuncios que se publiquen tanto en Facebook in stream -v\u00eddeos -, como en los Instant Articles -contenidos period\u00edsticos, compartidos en esta red social- o a trav\u00e9s de Audience Network -plataforma de publicidad m\u00f3vil que distribuye los anuncios en las apps o sites que tienen un acuerdo con el propio Facebook- se encontrar\u00e1n junto a contenido adecuado para las marcas.<\/p>\n

La integraci\u00f3n de la tecnolog\u00eda de seguridad de marca en Facebook, disponible en 40 idiomas, se une a las ya incorporadas de viewability <\/em>(visibilidad de los anuncios) y fraude digital, en todo el inventario de publicidad digital de la red social<\/strong> tanto en desktop como para m\u00f3vil. Al mismo tiempo, con la tecnolog\u00eda de brand safety<\/em>, que utiliza modelos basados en inteligencia artificial, las marcas reciben listas de bloqueo que les ayudan a controlar los tipos de contenido que aparecen junto a sus anuncios.<\/p>\n

\u201cLa tecnolog\u00eda de medici\u00f3n de brand safety<\/em>, disponible a trav\u00e9s de nuestro programa Facebook Marketing Partners<\/em><\/strong>, ayudar\u00e1 a los anunciantes a conectar con terceros de confianza como IAS. Consideramos que es importante proporcionar opciones para abordar la seguridad de marca, una prioridad para nuestros anunciantes, y continuaremos permitiendo a nuestros parterns crear nuevas soluciones para satisfacer esas necesidades\u201d, afirma Gene Alston, vicepresidente de Partnerships de Facebook.<\/p>\n

\u201cUno de nuestros objetivos en IAS es proporcionar la tecnolog\u00eda m\u00e1s completa en todos los dispositivos y plataformas<\/strong>, as\u00ed como asegurar que los anuncios de nuestros clientes lleguen a sus audiencias clave y aparezcan en entornos adecuados para las marcas. Facebook ofrece una gran oportunidad a los anunciantes y estamos encantados de poder incluir la tecnolog\u00eda de brand safety <\/em>a esta red social y hacer m\u00e1s robusta nuestra oferta en Facebook\u201d, se\u00f1ala Joe Quaglia, Vicepresidente de Desarrollo de Negocio de IAS.<\/p>\n

Nota de prensa<\/p>\n

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[ad_1] Integral Ad Science (IAS) incorpora la tecnolog\u00eda de brand safety a Facebook para garantizar a los anunciantes que publicar junto a contenido adecuado. Durante muchos a\u00f1os Facebook ha sido una red social clave para unir los intereses de las marcas con los de los consumidores a trav\u00e9s de conexiones positivas. En este sentido, es […]<\/p>\n","protected":false},"author":2,"featured_media":4689,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-4688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-marketing-digital"],"yoast_head":"\nFacebook da un paso de gigante al incorporar la tecnolog\u00eda brand safety de IAS para garantizar anuncios en entornos seguros - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/es\/facebook-da-un-paso-de-gigante-al-incorporar-la-tecnologia-brand-safety-de-ias-para-garantizar-anuncios-en-entornos-seguros\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook da un paso de gigante al incorporar la tecnolog\u00eda brand safety de IAS para garantizar anuncios en entornos seguros - Super News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] Integral Ad Science (IAS) incorpora la tecnolog\u00eda de brand safety a Facebook para garantizar a los anunciantes que publicar junto a contenido adecuado. Durante muchos a\u00f1os Facebook ha sido una red social clave para unir los intereses de las marcas con los de los consumidores a trav\u00e9s de conexiones positivas. 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