{"id":4535,"date":"2019-06-22T01:52:59","date_gmt":"2019-06-21T22:52:59","guid":{"rendered":"https:\/\/super-news.info\/es\/plataforma-heroes-de-hoy-se-cine-la-corona-de-anunciante-espanol-mas-laureado-en-cannes-lions\/"},"modified":"2019-06-22T01:53:00","modified_gmt":"2019-06-21T22:53:00","slug":"plataforma-heroes-de-hoy-se-cine-la-corona-de-anunciante-espanol-mas-laureado-en-cannes-lions","status":"publish","type":"post","link":"https:\/\/super-news.info\/es\/plataforma-heroes-de-hoy-se-cine-la-corona-de-anunciante-espanol-mas-laureado-en-cannes-lions\/","title":{"rendered":"Plataforma H\u00e9roes de Hoy se ci\u00f1e la corona de anunciante espa\u00f1ol m\u00e1s laureado en Cannes Lions"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"textoNoticia\">\n<p class=\"excerpt-single\">A la cabeza de los anunciantes m\u00e1s premiados (con intervenci\u00f3n de agencias espa\u00f1olas) en Cannes Lions se sit\u00faa la Plataforma H\u00e9roes de Hoy, con 1 oro, 3 platas y 36 puntos.<\/p>\n<p>Acabamos de poner punto y final a la 66\u00aa edici\u00f3n del Festival Internacional de Creatividad Cannes Lions, un certamen del que Espa\u00f1a se ha despedido con un bot\u00edn de <strong>29 leones (4 oros, 13 platas y 12 bronces).<\/strong><\/p>\n<p><strong>La agencia espa\u00f1ola m\u00e1s laureada en el veterano festival has sido LOLA MullenLowe<\/strong>, que dice adi\u00f3s a Cannes Lions con 9 leones (2 oros, 4 platas, 3 bronces y 67 puntos). Acompa\u00f1an en el medallero a LOLA MullenLowe DDB (1 oro, 3 platas y 36 puntos) y Leo Burnett (1 oro, 2 platas, 1 bronce y 32 puntos).<\/p>\n<p>Si nos detenemos en los anunciantes m\u00e1s premiados gracias a la creatividad de las agencias patrias, al tim\u00f3n se encuentra la <strong>Plataforma H\u00e9roes de Hoy<\/strong> (integrada por las marcas Iberia, Correos, Telepizza, LaLiga, 11811y Cl\u00ednica Baviera), que ha logrado apresar <strong>4 leones (1 oro, 3 platas y 36 puntos)<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-493547\" src=\"https:\/\/super-news.info\/es\/wp-content\/uploads\/sites\/4\/2019\/06\/Plataforma-Heroes-de-Hoy-se-cine-la-corona-de-anunciante.png\" alt=\"\" width=\"626\" height=\"872\"\/><\/p>\n<p>La capitan\u00eda de la Plataforma H\u00e9roes de Hoy en el ranking est\u00e1 apuntalada en la aclamada campa\u00f1a <strong>\u201cH\u00e9roes de Hoy\u201d<\/strong> firmada por la agencia DDB.<\/p>\n<p><strong>\u201cH\u00e9roes de Hoy\u201d \u2013 Plataforma H\u00e9roes de Hoy \u2013 DDB: 1 Le\u00f3n de Oro, 2 Leones de Plata en Film y 1 Le\u00f3n de Plata en Entertainment for Sport<\/strong><\/p>\n<p>\n\t\t\t\t<iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/cvVzDzPOmc0?enablejsapi=1&amp;version=3&amp;rel=0&amp;showinfo=0&amp;controls=0\" id=\"iframePlayer\" width=\"940\" height=\"529\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"><\/iframe>\n\t\t\t<\/p>\n<p>Si no visualiza correctamente el v\u00eddeo embedded, haga clic aqu\u00ed<\/p>\n<p>Siguen a la Plataforma H\u00e9roes de Hoy como anunciantes m\u00e1s galardonados (con la intervenci\u00f3n de agencias espa\u00f1olas) en Cannes Lions 2019 <strong>Ruavieja<\/strong> (1 oro, 2 platas, 1 bronce y 32 puntos), <strong>Burger King<\/strong> (1 oro, 2 platas, 1 bronce y 32 puntos), y <strong>FELGTB y <em>eldiario.es<\/em> <\/strong>(1 oro, 2 platas y 29 puntos). Hace un a\u00f1o Burger King se encaram\u00f3 tambi\u00e9n a la segunda plaza del podio como anunciante m\u00e1s galardonado.<\/p>\n<p><strong>\u201cEl tiempo que nos queda\u201d \u2013 Ruavieja \u2013 Leo Burnett Madrid: 1 Le\u00f3n de Oro en Creative Strategy, 1 Le\u00f3n de Plata en Creative Data, 1 Le\u00f3n de Plata en Social &amp; Influencer y 1 Le\u00f3n de Bronce en Direct<\/strong><\/p>\n<p>\n\t\t\t\t<iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/MiXwBNiFM58?enablejsapi=1&amp;version=3&amp;rel=0&amp;showinfo=0&amp;controls=0\" id=\"iframePlayer\" width=\"940\" height=\"529\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"><\/iframe>\n\t\t\t<\/p>\n<p>Si no visualiza correctamente el v\u00eddeo embedded, haga clic aqu\u00ed<\/p>\n<p><strong>\u201cBirthday 1\u201d \/ \u201cBirthday 2\u201d \/ \u201cBirthday 3\u201d \/ \u201cBirthday 4\u201d \/ \u201cBirthday 5\u201d \u2013 Burger King \u2013 LOLA MullenLowe: 1 Le\u00f3n de Oro en Print &amp; Publishing y 1 Le\u00f3n de Bronce en Outdoor<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-491105\" src=\"https:\/\/super-news.info\/es\/wp-content\/uploads\/sites\/4\/2019\/06\/1560619392_906_LOLA-la-agencia-espanola-con-las-unas-mas-afiladas-en.jpg\" alt=\"\" width=\"631\" height=\"890\"\/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-491106\" src=\"https:\/\/super-news.info\/es\/wp-content\/uploads\/sites\/4\/2019\/06\/1560619392_595_LOLA-la-agencia-espanola-con-las-unas-mas-afiladas-en.jpg\" alt=\"\" width=\"631\" height=\"890\"\/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-491107\" src=\"https:\/\/super-news.info\/es\/wp-content\/uploads\/sites\/4\/2019\/06\/1560619392_3_LOLA-la-agencia-espanola-con-las-unas-mas-afiladas-en.jpg\" alt=\"\" width=\"632\" height=\"891\"\/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-491109\" src=\"https:\/\/super-news.info\/es\/wp-content\/uploads\/sites\/4\/2019\/06\/1560619392_687_LOLA-la-agencia-espanola-con-las-unas-mas-afiladas-en.jpg\" alt=\"\" width=\"633\" height=\"893\"\/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-491108\" src=\"https:\/\/super-news.info\/es\/wp-content\/uploads\/sites\/4\/2019\/06\/1560619392_732_LOLA-la-agencia-espanola-con-las-unas-mas-afiladas-en.jpg\" alt=\"\" width=\"634\" height=\"894\"\/><\/p>\n<p><strong>\u201cAlabama\u201d \/ \u201cIllinois\u201d \/ \u201cTurkey\u201d \/ \u201cMassachusetts\u201d \/ \u201cTexas\u201d \u2013 Burger King \u2013 LOLA MullenLowe: 1 Le\u00f3n de Plata en Outdoor<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-491110\" src=\"https:\/\/super-news.info\/es\/wp-content\/uploads\/sites\/4\/2019\/06\/1560619392_182_LOLA-la-agencia-espanola-con-las-unas-mas-afiladas-en.jpg\" alt=\"\" width=\"631\" height=\"421\"\/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-491111\" src=\"https:\/\/super-news.info\/es\/wp-content\/uploads\/sites\/4\/2019\/06\/1560619392_263_LOLA-la-agencia-espanola-con-las-unas-mas-afiladas-en.jpg\" alt=\"\" width=\"631\" height=\"421\"\/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-491112\" src=\"https:\/\/super-news.info\/es\/wp-content\/uploads\/sites\/4\/2019\/06\/1560619393_866_LOLA-la-agencia-espanola-con-las-unas-mas-afiladas-en.jpg\" alt=\"\" width=\"633\" height=\"422\"\/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-491113\" src=\"https:\/\/super-news.info\/es\/wp-content\/uploads\/sites\/4\/2019\/06\/1560619393_103_LOLA-la-agencia-espanola-con-las-unas-mas-afiladas-en.jpg\" alt=\"\" width=\"633\" height=\"422\"\/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-491114\" src=\"https:\/\/super-news.info\/es\/wp-content\/uploads\/sites\/4\/2019\/06\/1560619393_652_LOLA-la-agencia-espanola-con-las-unas-mas-afiladas-en.jpg\" alt=\"\" width=\"633\" height=\"422\"\/><\/p>\n<p><strong>\u201cScary Clown Night\u201d \u2013 Burger King \u2013 LOLA MullenLowe: Le\u00f3n de Plata en Creative Effectiveness<\/strong><\/p>\n<p>\n\t\t\t\t<iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/qI-IRzzoBfw?enablejsapi=1&amp;version=3&amp;rel=0&amp;showinfo=0&amp;controls=0\" id=\"iframePlayer\" width=\"940\" height=\"529\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"><\/iframe>\n\t\t\t<\/p>\n<p>Si no visualiza correctamente el v\u00eddeo embedded, haga clic aqu\u00ed<\/p>\n<p><strong>\u201cHidden Flag\u201d \u2013 FELGTB \/ <em>eldiario.es<\/em> \u2013 LOLA MulllenLowe: 1 Le\u00f3n de Oro en Outdoor, 1 Le\u00f3n de Plata en PR y 1 Le\u00f3n de Plata en Brand Experience &amp; Activation<\/strong><\/p>\n<p>\n\t\t\t\t<iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/kg2xzx1uH7k?enablejsapi=1&amp;version=3&amp;rel=0&amp;showinfo=0&amp;controls=0\" id=\"iframePlayer\" width=\"940\" height=\"529\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"><\/iframe>\n\t\t\t<\/p>\n<p>Si no visualiza correctamente el v\u00eddeo embedded, haga clic aqu\u00ed<\/p>\n<p class=\"link-telegram\">\n\t\t\t\t\t\t\t\t\t\t\tNo te pierdas nada de MarketingDirecto.com y \u00fanete a nuestro Telegram t.me\/MarketingDirecto\n\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/www.marketingdirecto.com\/especiales\/cannes-lions\/plataforma-heroes-hoy-cine-corona-anunciante-espanol-mas-laureado-cannes-lions\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] A la cabeza de los anunciantes m\u00e1s premiados (con intervenci\u00f3n de agencias espa\u00f1olas) en Cannes Lions se sit\u00faa la Plataforma H\u00e9roes de Hoy, con 1 oro, 3 platas y 36 puntos. Acabamos de poner punto y final a la 66\u00aa edici\u00f3n del Festival Internacional de Creatividad Cannes Lions, un certamen del que Espa\u00f1a se [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4536,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-4535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Plataforma H\u00e9roes de Hoy se ci\u00f1e la corona de anunciante espa\u00f1ol m\u00e1s laureado en Cannes Lions - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/es\/plataforma-heroes-de-hoy-se-cine-la-corona-de-anunciante-espanol-mas-laureado-en-cannes-lions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Plataforma H\u00e9roes de Hoy se ci\u00f1e la corona de anunciante espa\u00f1ol m\u00e1s laureado en Cannes Lions - Super News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] A la cabeza de los anunciantes m\u00e1s premiados (con intervenci\u00f3n de agencias espa\u00f1olas) en Cannes Lions se sit\u00faa la Plataforma H\u00e9roes de Hoy, con 1 oro, 3 platas y 36 puntos. Acabamos de poner punto y final a la 66\u00aa edici\u00f3n del Festival Internacional de Creatividad Cannes Lions, un certamen del que Espa\u00f1a se [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/super-news.info\/es\/plataforma-heroes-de-hoy-se-cine-la-corona-de-anunciante-espanol-mas-laureado-en-cannes-lions\/\" \/>\n<meta property=\"og:site_name\" content=\"Super News\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-21T22:52:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-21T22:53:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/super-news.info\/es\/wp-content\/uploads\/sites\/4\/2019\/06\/Plataforma-H\u00e9roes-de-Hoy-se-ci\u00f1e-la-corona-de-anunciante.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"626\" \/>\n\t<meta property=\"og:image:height\" content=\"364\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"super-news\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"super-news\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/super-news.info\\\/es\\\/plataforma-heroes-de-hoy-se-cine-la-corona-de-anunciante-espanol-mas-laureado-en-cannes-lions\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/super-news.info\\\/es\\\/plataforma-heroes-de-hoy-se-cine-la-corona-de-anunciante-espanol-mas-laureado-en-cannes-lions\\\/\"},\"author\":{\"name\":\"super-news\",\"@id\":\"https:\\\/\\\/super-news.info\\\/es\\\/#\\\/schema\\\/person\\\/2d4068cb2f39cd10008c2fce578a7356\"},\"headline\":\"Plataforma H\u00e9roes de Hoy se ci\u00f1e la corona de anunciante espa\u00f1ol m\u00e1s laureado en Cannes Lions\",\"datePublished\":\"2019-06-21T22:52:59+00:00\",\"dateModified\":\"2019-06-21T22:53:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/super-news.info\\\/es\\\/plataforma-heroes-de-hoy-se-cine-la-corona-de-anunciante-espanol-mas-laureado-en-cannes-lions\\\/\"},\"wordCount\":495,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/super-news.info\\\/es\\\/plataforma-heroes-de-hoy-se-cine-la-corona-de-anunciante-espanol-mas-laureado-en-cannes-lions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/super-news.info\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2019\\\/06\\\/Plataforma-H\u00e9roes-de-Hoy-se-ci\u00f1e-la-corona-de-anunciante.jpg\",\"articleSection\":[\"NOTICIAS DE MARKETING DIGITAL\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/super-news.info\\\/es\\\/plataforma-heroes-de-hoy-se-cine-la-corona-de-anunciante-espanol-mas-laureado-en-cannes-lions\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/super-news.info\\\/es\\\/plataforma-heroes-de-hoy-se-cine-la-corona-de-anunciante-espanol-mas-laureado-en-cannes-lions\\\/\",\"url\":\"https:\\\/\\\/super-news.info\\\/es\\\/plataforma-heroes-de-hoy-se-cine-la-corona-de-anunciante-espanol-mas-laureado-en-cannes-lions\\\/\",\"name\":\"Plataforma H\u00e9roes de Hoy se ci\u00f1e la corona de anunciante espa\u00f1ol m\u00e1s laureado en Cannes Lions - 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