{"id":4451,"date":"2019-06-21T02:56:40","date_gmt":"2019-06-20T23:56:40","guid":{"rendered":"https:\/\/super-news.info\/es\/al-consumidor-las-recomendaciones-de-los-influencers-le-importan-un-bledo\/"},"modified":"2019-06-21T02:56:41","modified_gmt":"2019-06-20T23:56:41","slug":"al-consumidor-las-recomendaciones-de-los-influencers-le-importan-un-bledo","status":"publish","type":"post","link":"https:\/\/super-news.info\/es\/al-consumidor-las-recomendaciones-de-los-influencers-le-importan-un-bledo\/","title":{"rendered":"Al consumidor las recomendaciones de los influencers le importan un bledo"},"content":{"rendered":"

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El 70% de los consumidores confiesa no tener inter\u00e9s alguno en las recomendaciones realizadas por los influencers en el universo “beauty”. <\/p>\n

A diario emergen en las redes sociales innumerables recomendaciones de influencers con el foco puesto en los productos cosm\u00e9ticos<\/strong>. Sin embargo, quiz\u00e1s por saturaci\u00f3n pura y dura el consumidor no muestra demasiado inter\u00e9s en tales recomendaciones. As\u00ed lo concluye al menos un reciente estudio llevado a cabo en Alemania por la empresa de investigaci\u00f3n de mercados Forsa y Horizont<\/em>.<\/p>\n

El 70% de las compradoras y los compradores entrevistados en el marco de este informe confiesa no tener inter\u00e9s alguno en las recomendaciones realizadas por los influencers<\/strong> en el universo \u201cbeauty\u201d.<\/p>\n

S\u00f3lo el 4% de los consumidores dice detener la mirada con genuino inter\u00e9s<\/strong> en las recomendaciones que brotan de los labios de los prescriptores en los social media.<\/p>\n

Las mujeres est\u00e1n eso s\u00ed sensiblemente m\u00e1s receptivas que los hombres a las recomendaciones de los influencers.<\/strong> Entre las f\u00e9minas el 6% de las consultadas no hace ascos a las recomendaciones de los influencers. Este porcentaje desciende, en cambio, hasta el 1% en el caso de los hombres.<\/p>\n

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En el universo “beauty” el consumidor ignora en t\u00e9rminos generales las recomendaciones de los influencers<\/strong><\/p>\n<\/blockquote>\n

Si nos detenemos en los consumidores de menos de 30 a\u00f1os, al invertir m\u00e1s tiempo en las redes sociales, estas tambi\u00e9n m\u00e1s algo prestos a regalar sus o\u00eddos a las recomendaciones de los influencers (pero tampoco en exceso). Tres cuartas partes de los consumidores con edades comprendidas entre los 14 y los 29 a\u00f1os tienen poco o nulo inter\u00e9s en este tipo de recomendaciones<\/strong> y prefieren hacer o\u00eddos sordos a \u00e9stas.<\/p>\n

A la hora de agasajar con su atenci\u00f3n las recomendaciones de los influencers en las redes sociales, el 39% de los consumidores sostiene que resulta para ellos absolutamente determinante que tales recomendaciones sean suficientemente interesantes e inspiradoras.<\/strong><\/p>\n

Entre los consumidores m\u00e1s j\u00f3venes es particularmente crucial que en sus recomendaciones los influencers den cuenta de su experiencia con los productos que tienen a bien recomendar<\/strong>. As\u00ed lo desea el 53% de los consumidores de entre 14 y 30 a\u00f1os.<\/p>\n

Por otra parte, aquellos productos cosm\u00e9ticos desarrollados por los propios influencers no convencen en exceso al consumidor.<\/strong> Y s\u00f3lo el 4% de los hombres y el 9% de las mujeres se toman la molestia de fijar sus ojos en este tipo de productos.<\/p>\n

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[ad_1] El 70% de los consumidores confiesa no tener inter\u00e9s alguno en las recomendaciones realizadas por los influencers en el universo “beauty”. A diario emergen en las redes sociales innumerables recomendaciones de influencers con el foco puesto en los productos cosm\u00e9ticos. Sin embargo, quiz\u00e1s por saturaci\u00f3n pura y dura el consumidor no muestra demasiado inter\u00e9s […]<\/p>\n","protected":false},"author":2,"featured_media":4452,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-4451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-marketing-digital"],"yoast_head":"\nAl consumidor las recomendaciones de los influencers le importan un bledo - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/es\/al-consumidor-las-recomendaciones-de-los-influencers-le-importan-un-bledo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Al consumidor las recomendaciones de los influencers le importan un bledo - Super News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] El 70% de los consumidores confiesa no tener inter\u00e9s alguno en las recomendaciones realizadas por los influencers en el universo “beauty”. A diario emergen en las redes sociales innumerables recomendaciones de influencers con el foco puesto en los productos cosm\u00e9ticos. 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