{"id":4235,"date":"2019-06-18T17:55:45","date_gmt":"2019-06-18T14:55:45","guid":{"rendered":"https:\/\/super-news.info\/es\/ni-actores-ni-cantantes-ni-celebridades-estos-son-los-verdaderos-influencers-del-social-media\/"},"modified":"2019-06-18T17:55:46","modified_gmt":"2019-06-18T14:55:46","slug":"ni-actores-ni-cantantes-ni-celebridades-estos-son-los-verdaderos-influencers-del-social-media","status":"publish","type":"post","link":"https:\/\/super-news.info\/es\/ni-actores-ni-cantantes-ni-celebridades-estos-son-los-verdaderos-influencers-del-social-media\/","title":{"rendered":"Ni actores, ni cantantes, ni celebridades: estos son los verdaderos influencers del social media"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"textoNoticia\">\n<p class=\"excerpt-single\">El estudio &#8220;I-Score 2019&#8221; de OMD muestra la lista de los 20 influencers m\u00e1s influyentes en 12 categor\u00edas distintas que abarcan desde el fitness, hasta el hogar, la belleza, el entretenimiento, el gaming o la moda.<\/p>\n<p>A veces las apariencias enga\u00f1an, tambi\u00e9n cuando se trata de influencers. Y es que, aunque muchos todav\u00eda se dejan llevar por las grandes legiones de seguidores que algunas de estas estrellas digitales amasan, parece que cantidad y calidad nada tienen que ver en el mundo del postureo.<\/p>\n<p>As\u00ed lo revelan los datos del estudio <strong>&#8220;I-Score 2019&#8221;,<\/strong> presentado en Cannes Lions 2019, que elabora OMD y en el que se mide la verdadera influencia de las personalidades de las redes sociales en funci\u00f3n de variables como el volumen de menciones, el \u00edndice de sentimientos que expresan los seguidores, la tasa de crecimiento de la base de followers, la tasa de engagement, el brand safety o la cantidad de bots que tienen a sus espaldas.<\/p>\n<p>El resultado es una lista de los<strong> 20 influencers m\u00e1s influyentes (valga la redundancia) en 12 categor\u00edas distintas<\/strong> que abarcan desde el fitness, hasta el hogar, la belleza, el entretenimiento, el gaming o la moda.<\/p>\n<p>Algunos de los hallazgos del estudio revelan que, por ejemplo, en la categor\u00eda fitness, Instagram es la categor\u00eda preferida por los usuarios para acceder a este tipo de contenido, siendo<strong> Kayla Itsines la influencer m\u00e1s popular<\/strong> con una tasa de efectividad 34 veces superior a la media de la categor\u00eda.<\/p>\n<p>Por su parte, la categor\u00eda moda la lidera<strong> Alex Costa, con una tasa de efectividad 36,4 veces superior a la media.<\/strong> Adem\u00e1s, Instagram vuelve a ser la plataforma de preferencia para los usuarios m\u00e1s fashionistas y los influencers que pertenecen a esta categor\u00eda son los que generan las tasas m\u00e1s altas de sentimientos positivos de todos los verticales analizados.<\/p>\n<p>Es interesante destacar que, en la categor\u00eda de entretenimiento, <strong>los seguidores son un 52% m\u00e1s tendentes a seguir a una marca que a un influencer<\/strong> en comparaci\u00f3n con la audiencia media de redes sociales.<\/p>\n<p>Adem\u00e1s, en esta categor\u00eda <strong>se registran el mayor uso de la funci\u00f3n \u201cetiqueta a un amigo\u201d<\/strong>, mientras Instagram y YouTube se disputan el liderazgo como plataformas de cabecera.<\/p>\n<p class=\"link-telegram\">\n\t\t\t\t\t\t\t\t\t\t\tNo te pierdas nada de MarketingDirecto.com y \u00fanete a nuestro Telegram t.me\/MarketingDirecto\n\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/www.marketingdirecto.com\/especiales\/cannes-lions\/ni-actores-ni-cantantes-ni-celebridades-estos-son-los-verdaderos-influencers-del-social-media\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] El estudio &#8220;I-Score 2019&#8221; de OMD muestra la lista de los 20 influencers m\u00e1s influyentes en 12 categor\u00edas distintas que abarcan desde el fitness, hasta el hogar, la belleza, el entretenimiento, el gaming o la moda. A veces las apariencias enga\u00f1an, tambi\u00e9n cuando se trata de influencers. Y es que, aunque muchos todav\u00eda se [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4236,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-4235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ni actores, ni cantantes, ni celebridades: estos son los verdaderos influencers del social media - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/es\/ni-actores-ni-cantantes-ni-celebridades-estos-son-los-verdaderos-influencers-del-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ni actores, ni cantantes, ni celebridades: estos son los verdaderos influencers del social media - Super News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] El estudio &#8220;I-Score 2019&#8221; de OMD muestra la lista de los 20 influencers m\u00e1s influyentes en 12 categor\u00edas distintas que abarcan desde el fitness, hasta el hogar, la belleza, el entretenimiento, el gaming o la moda. 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Y es que, aunque muchos todav\u00eda se [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/super-news.info\/es\/ni-actores-ni-cantantes-ni-celebridades-estos-son-los-verdaderos-influencers-del-social-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Super News\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-18T14:55:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-18T14:55:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/super-news.info\/es\/wp-content\/uploads\/sites\/4\/2019\/06\/Ni-actores-ni-cantantes-ni-celebridades-estos-son-los-verdaderos.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1089\" \/>\n\t<meta property=\"og:image:height\" content=\"633\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"super-news\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"super-news\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/super-news.info\\\/es\\\/ni-actores-ni-cantantes-ni-celebridades-estos-son-los-verdaderos-influencers-del-social-media\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/super-news.info\\\/es\\\/ni-actores-ni-cantantes-ni-celebridades-estos-son-los-verdaderos-influencers-del-social-media\\\/\"},\"author\":{\"name\":\"super-news\",\"@id\":\"https:\\\/\\\/super-news.info\\\/es\\\/#\\\/schema\\\/person\\\/2d4068cb2f39cd10008c2fce578a7356\"},\"headline\":\"Ni actores, ni cantantes, ni celebridades: estos son los verdaderos influencers del social media\",\"datePublished\":\"2019-06-18T14:55:45+00:00\",\"dateModified\":\"2019-06-18T14:55:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/super-news.info\\\/es\\\/ni-actores-ni-cantantes-ni-celebridades-estos-son-los-verdaderos-influencers-del-social-media\\\/\"},\"wordCount\":411,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/super-news.info\\\/es\\\/ni-actores-ni-cantantes-ni-celebridades-estos-son-los-verdaderos-influencers-del-social-media\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/super-news.info\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2019\\\/06\\\/Ni-actores-ni-cantantes-ni-celebridades-estos-son-los-verdaderos.jpg\",\"articleSection\":[\"NOTICIAS DE MARKETING DIGITAL\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/super-news.info\\\/es\\\/ni-actores-ni-cantantes-ni-celebridades-estos-son-los-verdaderos-influencers-del-social-media\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/super-news.info\\\/es\\\/ni-actores-ni-cantantes-ni-celebridades-estos-son-los-verdaderos-influencers-del-social-media\\\/\",\"url\":\"https:\\\/\\\/super-news.info\\\/es\\\/ni-actores-ni-cantantes-ni-celebridades-estos-son-los-verdaderos-influencers-del-social-media\\\/\",\"name\":\"Ni actores, ni cantantes, ni celebridades: estos son los verdaderos influencers del social media - 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