{"id":4037,"date":"2019-06-16T06:05:54","date_gmt":"2019-06-16T03:05:54","guid":{"rendered":"https:\/\/super-news.info\/es\/facebook-llega-a-un-acuerdo-tras-las-demandas-por-sus-errores-en-las-metricas-de-video\/"},"modified":"2019-06-16T06:05:55","modified_gmt":"2019-06-16T03:05:55","slug":"facebook-llega-a-un-acuerdo-tras-las-demandas-por-sus-errores-en-las-metricas-de-video","status":"publish","type":"post","link":"https:\/\/super-news.info\/es\/facebook-llega-a-un-acuerdo-tras-las-demandas-por-sus-errores-en-las-metricas-de-video\/","title":{"rendered":"Facebook llega a un acuerdo tras las demandas por sus errores en las m\u00e9tricas de v\u00eddeo"},"content":{"rendered":"

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Los demandantes acusan a Facebook de inflar los tiempos de visualizaci\u00f3n de los v\u00eddeos durante dos a\u00f1os a pesar de ser consciente del error.<\/p>\n<\/p>\n

La confianza y la seguridad no est\u00e1n siendo los fuertes para Facebook, que en los \u00faltimos tiempos se ha visto inmersa en pol\u00e9micas en relaci\u00f3n a su plataforma de anuncios. Uno de los \u00faltimos frentes abiertos de la red social es la demanda por parte de algunos anunciantes por los enga\u00f1os en las m\u00e9tricas de los v\u00eddeos<\/strong>.<\/p>\n

Facebook, que ya admit\u00f3 los errores en la medici\u00f3n de este tipo de anuncios durante dos a\u00f1os, ha aceptado en un tribunal federal de California un acuerdo con el grupo de anunciantes<\/strong> que acusaba a la red social de haberles llevado a comprar anuncios bas\u00e1ndose en informaci\u00f3n incorrecta, seg\u00fan informa AdAge<\/em>.<\/p>\n

“Las partes ahora han acordado los t\u00e9rminos de un acuerdo que resolver\u00eda completamente este litigio”, han dicho los abogados de los demandantes. No obstante, una portavoz de Facebook ha se\u00f1alado en un comunicado: “Esta demanda no tiene fundamento, pero creemos que resolver este caso es lo mejor para la empresa y los anunciantes<\/strong>“, dejando ver que el \u00e1nimo de la compa\u00f1\u00eda es evitar el conflicto y no aceptar su error.<\/p>\n

El grupo de anunciantes que han demandado a Facebook alegan que la red social fue conocedora de la situaci\u00f3n y la ocult\u00f3 a los afectados, presentando unos tiempos de visualizaci\u00f3n de los v\u00eddeos inflados entre un 60% y un 80%<\/strong>.<\/p>\n

\n\t\t\t\t\t\t\t\t\t\t\tNo te pierdas nada de MarketingDirecto.com y \u00fanete a nuestro Telegram t.me\/MarketingDirecto\n\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n

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[ad_1] Los demandantes acusan a Facebook de inflar los tiempos de visualizaci\u00f3n de los v\u00eddeos durante dos a\u00f1os a pesar de ser consciente del error. La confianza y la seguridad no est\u00e1n siendo los fuertes para Facebook, que en los \u00faltimos tiempos se ha visto inmersa en pol\u00e9micas en relaci\u00f3n a su plataforma de anuncios. […]<\/p>\n","protected":false},"author":2,"featured_media":4038,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-4037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-marketing-digital"],"yoast_head":"\nFacebook llega a un acuerdo tras las demandas por sus errores en las m\u00e9tricas de v\u00eddeo - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/es\/facebook-llega-a-un-acuerdo-tras-las-demandas-por-sus-errores-en-las-metricas-de-video\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook llega a un acuerdo tras las demandas por sus errores en las m\u00e9tricas de v\u00eddeo - Super News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] Los demandantes acusan a Facebook de inflar los tiempos de visualizaci\u00f3n de los v\u00eddeos durante dos a\u00f1os a pesar de ser consciente del error. La confianza y la seguridad no est\u00e1n siendo los fuertes para Facebook, que en los \u00faltimos tiempos se ha visto inmersa en pol\u00e9micas en relaci\u00f3n a su plataforma de anuncios. 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