{"id":4010,"date":"2019-06-15T15:49:52","date_gmt":"2019-06-15T12:49:52","guid":{"rendered":"https:\/\/super-news.info\/es\/signature-collection-de-mcdonalds-y-dani-garcia\/"},"modified":"2019-06-15T15:49:52","modified_gmt":"2019-06-15T12:49:52","slug":"signature-collection-de-mcdonalds-y-dani-garcia","status":"publish","type":"post","link":"https:\/\/super-news.info\/es\/signature-collection-de-mcdonalds-y-dani-garcia\/","title":{"rendered":"&#8220;Signature Collection&#8221;, de McDonald&#8217;s y Dani Garc\u00eda"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"textoNoticia\">\n<p class=\"excerpt-single\">El Chef de 3 Estrellas Michelin se encargar\u00e1 de seleccionar las recetas gourmet de la plataforma Signature Collection de McDonald\u00b4s.<\/p>\n<\/p>\n<p>Una de las se\u00f1as de identidad de <strong>McDonald&#8217;s<\/strong> es la innovaci\u00f3n constante, para dar respuesta a la demanda de un consumidor cada vez m\u00e1s exigente. Por eso la compa\u00f1\u00eda ha creado la <strong>l\u00ednea Signature: una plataforma premium de hamburguesas con recetas gourmet<\/strong>, pensadas para consumidores que exigen sabores exclusivos, al alcance de todos. Ahora McDonald&#8217;s da un paso m\u00e1s en materia de calidad, y a partir del 11 de junio <strong>la compa\u00f1\u00eda contar\u00e1 con Dani Garc\u00eda, Chef 3 estrellas Michelin<\/strong>, para seleccionar las recetas gourmet de Signature Collection.<\/p>\n<p>Con el objetivo de dar a conocer esta nueva colaboraci\u00f3n con <strong>Dani Garc\u00eda, McDonald&#8217;s ha lanzado una campa\u00f1a 360 grados<\/strong> que incluye televisi\u00f3n, publicidad exterior, digital y redes sociales. La idea creativa y ejecuci\u00f3n de la campa\u00f1a han corrido a cargo de la agencia TBWA  Espa\u00f1a, y la campa\u00f1a de medios la ha realizado OMD.<\/p>\n<p>El anuncio comienza con un Dani Garc\u00eda reflexivo, en la cocina de su restaurante 3 estrellas Michelin. Piensa en sus m\u00e1s de 20 a\u00f1os de carrera como chef, y mientras hace esta reflexi\u00f3n, sale del restaurante y camina por el paseo mar\u00edtimo de Marbella. Su nuevo sue\u00f1o consiste en seguir creando recetas gourmet, y conseguir hacer felices con ellas a miles de personas. Pero para alcanzar ese sue\u00f1o, necesita a alguien que le acompa\u00f1e en el camino. Y de repente, frente a \u00e9l, se enciende la M luminosa de un restaurante McDonald&#8217;s.<\/p>\n<p>En palabras de <strong>Dani Garc\u00eda<\/strong>, &#8220;despu\u00e9s de ganar la tercera estrella Michelin, necesitaba seguir cumpliendo sue\u00f1os y por eso me plante\u00e9 una nueva meta: hacer llegar mis creaciones a miles de personas. Y si hay alguien que consigue llevar la gastronom\u00eda de calidad a todo el mundo, ese es McDonald&#8217;s. La primera vez que colaboramos en 2015 me di cuenta de que es posible hacer algo muy bueno a un precio asequible. Por eso esta oportunidad de volver a trabajar juntos ha llegado en el mejor momento; en un punto de mi carrera en el que quiero descubrir nuevas formas de cocinar, manteniendo mi apuesta por la innovaci\u00f3n, pero con una oferta m\u00e1s democr\u00e1tica&#8221;.<\/p>\n<p>Las recetas se ir\u00e1n renovando peri\u00f3dicamente. En esta primera selecci\u00f3n, se presentar\u00e1n tres recetas gourmet: Queso de Cabra, Smokehouse y BIBO, creada por Dani Garc\u00eda y que rinde homenaje a la ic\u00f3nica hamburguesa del mismo nombre que el chef marbell\u00ed comercializ\u00f3 para McDonald&#8217;s en 2015. Esta hamburguesa BIBO estar\u00e1 disponible \u00fanicamente por tiempo limitado.<\/p>\n<p><strong>Natalia Echeverria, Directora de Marketing de McDonald&#8217;s Espa\u00f1a<\/strong>, a\u00f1ade: &#8220;Es un honor para McDonald&#8217;s volver a colaborar con Dani Garc\u00eda. Para nosotros supone un reto apasionante, ya que nos permite explorar nuevas formas de ofrecer al consumidor sabores exclusivos, de la mano de uno de los mayores expertos en gastronom\u00eda de nuestro pa\u00eds. Adem\u00e1s, Dani Garc\u00eda encarna los valores de McDonald&#8217;s: compromiso con la calidad, con el sabor y la innovaci\u00f3n, poniendo al consumidor en el centro de todo lo que hace, buscando en todo momento cumplir con sus expectativas, y superarlas&#8221;.<\/p>\n<p>El secreto de la calidad de McDonald&#8217;s radica en una cuidada selecci\u00f3n de sus ingredientes y proveedores, priorizando aquellos de origen nacional o con sede en nuestro pa\u00eds, y en la capacidad de combinarlos de una forma innovadora, buscando sabores y texturas sorprendentes. Si a todo esto se le a\u00f1ade un precio asequible, se consigue una l\u00ednea premium y a la vez democr\u00e1tica. Y esto precisamente es lo que define la plataforma Signature Collection de McDonald&#8217;s: sabores exclusivos, para todos.<\/p>\n<p>Nota de prensa<\/p>\n<p class=\"link-telegram\">\n\t\t\t\t\t\t\t\t\t\t\tNo te pierdas nada de MarketingDirecto.com y \u00fanete a nuestro Telegram t.me\/MarketingDirecto\n\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/www.marketingdirecto.com\/anunciantes-general\/anunciantes\/signature-collection-de-mcdonalds-y-dani-garcia\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] El Chef de 3 Estrellas Michelin se encargar\u00e1 de seleccionar las recetas gourmet de la plataforma Signature Collection de McDonald\u00b4s. Una de las se\u00f1as de identidad de McDonald&#8217;s es la innovaci\u00f3n constante, para dar respuesta a la demanda de un consumidor cada vez m\u00e1s exigente. Por eso la compa\u00f1\u00eda ha creado la l\u00ednea Signature: [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4011,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-4010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;Signature Collection&quot;, de McDonald&#039;s y Dani Garc\u00eda - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/es\/signature-collection-de-mcdonalds-y-dani-garcia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Signature Collection&quot;, de McDonald&#039;s y Dani Garc\u00eda - Super News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] El Chef de 3 Estrellas Michelin se encargar\u00e1 de seleccionar las recetas gourmet de la plataforma Signature Collection de McDonald\u00b4s. 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