{"id":3995,"date":"2019-06-15T08:02:46","date_gmt":"2019-06-15T05:02:46","guid":{"rendered":"https:\/\/super-news.info\/es\/la-agencia-de-medicion-adledge-se-incorpora-al-grupo-sublime\/"},"modified":"2019-06-15T08:02:47","modified_gmt":"2019-06-15T05:02:47","slug":"la-agencia-de-medicion-adledge-se-incorpora-al-grupo-sublime","status":"publish","type":"post","link":"https:\/\/super-news.info\/es\/la-agencia-de-medicion-adledge-se-incorpora-al-grupo-sublime\/","title":{"rendered":"La agencia de medici\u00f3n Adledge se incorpora al grupo Sublime"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"textoNoticia\">\n<p class=\"excerpt-single\">Como parte de la estrategia de crecimiento internacional de Sublime, la compa\u00f1\u00eda anuncia la adquisici\u00f3n de la empresa de medici\u00f3n Adeledge<\/p>\n<\/p>\n<p>Sublime, un <em>marketplace<\/em> publicitario de alto impacto que crea y proporciona <strong>experiencias publicitarias pr\u00e9mium<\/strong>, ha anunciado hoy la adquisici\u00f3n de Adledge para aprovechar la tecnolog\u00eda existente de Sublime.<\/p>\n<p>La adquisici\u00f3n de Adledge permitir\u00e1 a Sublime ofrecer nuevas<strong> capacidades de medici\u00f3n del rendimiento publicitario<\/strong>, lo que respaldar\u00e1 el desarrollo estrat\u00e9gico y el crecimiento global de la empresa. Adledge es una empresa mundial de medici\u00f3n independiente comprometida con la promoci\u00f3n de la transparencia y la seguridad de las marcas al garantizar que los anuncios se exhiben y se visualizan en entornos contextuales y de marca seguros en equipos de escritorio, dispositivos m\u00f3viles y televisores conectados. En su esfuerzo por <strong>mejorar el entorno publicitario<\/strong> cumpliendo las normas del sector, la empresa presenta sus soluciones a auditor\u00edas regulares y, como resultado de ello, fue acreditada por el Media Rating Council (MRC) en abril de 2018.<\/p>\n<p>Adledge seguir\u00e1 siendo legalmente independiente, pero se incorporar\u00e1 al <strong>Grupo Sublime<\/strong> y todos sus empleados se trasladar\u00e1n a la sede de Sublime en Par\u00eds. La combinaci\u00f3n de los activos de las dos empresas permitir\u00e1 que ambas partes complementen su experiencia, incluidas la medici\u00f3n de la visibilidad, la seguridad de las marcas y la gesti\u00f3n del fraude. Usando<strong> los algoritmos mejorados de Adledge,<\/strong> Sublime tambi\u00e9n va a desarrollar algoritmos nuevos basados en la <strong>calidad de los anuncios y la seguridad de las marcas<\/strong> para seleccionar el mejor inventario para cada marca.<\/p>\n<p><strong>Marc Rouanet,<\/strong> director general y cofundador, coment\u00f3: &#8220;Estamos encantados de acoger al equipo de Adledge en Sublime. Nuestro objetivo continuo es aportar valor a nuestros socios, editores y anunciantes. Sublime seguir\u00e1 trabajando con empresas de medici\u00f3n y seguridad de marcas externas, pero la<strong> integraci\u00f3n de la tecnolog\u00eda y los conocimientos t\u00e9cnicos de Adledge<\/strong> permitir\u00e1 a Sublime <strong>proporcionar una oferta cualitativa y diferenciadora<\/strong>. Los continuos esfuerzos de Adledge por elevar los est\u00e1ndares del sector la convierten en la incorporaci\u00f3n perfecta al Grupo Sublime, garantizando nuestro \u00e9xito futuro como plataforma l\u00edder de marcas digitales&#8221;.<\/p>\n<p>La noticia sigue a la adquisici\u00f3n de Kpsule en 2017, que se integr\u00f3 en la cartera actual de Sublime, y la asociaci\u00f3n europea con Kargo en 2018.<\/p>\n<p class=\"link-telegram\">\n\t\t\t\t\t\t\t\t\t\t\tNo te pierdas nada de MarketingDirecto.com y \u00fanete a nuestro Telegram t.me\/MarketingDirecto\n\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/www.marketingdirecto.com\/marketing-general\/publicidad\/la-agencia-de-medicion-adledge-se-incorpora-al-grupo-sublime\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Como parte de la estrategia de crecimiento internacional de Sublime, la compa\u00f1\u00eda anuncia la adquisici\u00f3n de la empresa de medici\u00f3n Adeledge Sublime, un marketplace publicitario de alto impacto que crea y proporciona experiencias publicitarias pr\u00e9mium, ha anunciado hoy la adquisici\u00f3n de Adledge para aprovechar la tecnolog\u00eda existente de Sublime. La adquisici\u00f3n de Adledge permitir\u00e1 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3996,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-3995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La agencia de medici\u00f3n Adledge se incorpora al grupo Sublime - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/es\/la-agencia-de-medicion-adledge-se-incorpora-al-grupo-sublime\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La agencia de medici\u00f3n Adledge se incorpora al grupo Sublime - Super News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] Como parte de la estrategia de crecimiento internacional de Sublime, la compa\u00f1\u00eda anuncia la adquisici\u00f3n de la empresa de medici\u00f3n Adeledge Sublime, un marketplace publicitario de alto impacto que crea y proporciona experiencias publicitarias pr\u00e9mium, ha anunciado hoy la adquisici\u00f3n de Adledge para aprovechar la tecnolog\u00eda existente de Sublime. 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