{"id":3848,"date":"2019-06-13T17:05:53","date_gmt":"2019-06-13T14:05:53","guid":{"rendered":"https:\/\/super-news.info\/es\/el-mad-man-george-lois-desea-ver-a-wpp-omnicom-publicis-interpublic-y-dentsu-arder-el-infierno\/"},"modified":"2019-06-13T17:05:54","modified_gmt":"2019-06-13T14:05:54","slug":"el-mad-man-george-lois-desea-ver-a-wpp-omnicom-publicis-interpublic-y-dentsu-arder-el-infierno","status":"publish","type":"post","link":"https:\/\/super-news.info\/es\/el-mad-man-george-lois-desea-ver-a-wpp-omnicom-publicis-interpublic-y-dentsu-arder-el-infierno\/","title":{"rendered":"El &#8220;Mad Man&#8221; George Lois desea ver a WPP, Omnicom, Publicis, Interpublic y Dentsu arder el infierno"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"textoNoticia\">\n<p class=\"excerpt-single\">&#8220;Espero que WPP, Omnicom, Publicis, Interpublic y Dentsu se queden fuera del negocio&#8221;, asegura el veterano creativo estadounidense George Lois. <\/p>\n<p><strong>George Lois<\/strong>, un &#8220;Mad Man&#8221; de pura cepa que con su arrolladora creatividad puso patas arriba la publicidad y el dise\u00f1o gr\u00e1fico al otro del charco all\u00e1 por los a\u00f1os 50 y 60, desea fervientemente que un nuevo &#8220;terremoto&#8221; sacuda a la industria publicitaria (el mismo que provocaron hace unas cuantas d\u00e9cadas \u00e9l y sus colegas).<\/p>\n<p>Al hablar sobre la publicidad actual Lois, que est\u00e1 punto de cumplir 88 a\u00f1os, no puede evitar que vitri\u00f3licas palabras se asomen a sus labios. <strong>\u201cLa publicidad es un arte perdido. M\u00edrala. Es todo terrible. El trabajo apesta. La industria apesta\u201d<\/strong>, asegura el legendario creativo estadounidense en una entrevista concedida a <em>Campaign<\/em>.<\/p>\n<p>\u201cEs muy simple. <strong>El futuro de la publicidad no tendr\u00e1 lugar hasta que alguien inicie una nueva revoluci\u00f3n creativa<\/strong>. Lo que el mundo est\u00e1 esperando es lo que yo hice cuando era joven. Yo comenc\u00e9 una revoluci\u00f3n creativa en la publicidad y \u00e9sta cambi\u00f3 de manera inmediata\u201d, enfatiza. \u201cSe necesita s\u00f3lo un grupo de personas con verdadero talento para inaugurar de nuevo otra revoluci\u00f3n creativa\u201d, a\u00f1ade.<\/p>\n<p>Lois, en quienes muchos ven el \u201calter ego\u201d (en el mundo real) de Don Draper, el protagonista de la aclamada serie <em>Mad Men<\/em>, desde\u00f1a, no obstante, cualquier tentativa de compararle con el ic\u00f3nico personaje interpretado por Jon Hamm. <strong>El estadounidense enfatiza que \u00e9l y sus colegas trabajaban bastante m\u00e1s duro y ten\u00edan tambi\u00e9n bastante m\u00e1s talento que el bueno de Don Draper<\/strong> (con cuya faceta de mujeriego no se identifica tampoco en absoluto).<\/p>\n<blockquote>\n<p><strong>George Lois cree que los grandes holdings son veneno puro para la publicidad<\/strong><\/p>\n<\/blockquote>\n<p>En cuanto a la relaci\u00f3n (a menudo peliaguda) de las agencias con sus clientes, Lois afirma que no cree en la colaboraci\u00f3n (tan en boga en la actualidad). <strong>\u201cNo colaboro con los clientes\u201d<\/strong>, se\u00f1ala Lois. \u201cLes obligo literalmente a hacer un buen trabajo. No creo que actualmente se empuje lo suficiente a las agencias a la hora de hacer cosas grandes\u201d, apostilla.<\/p>\n<p>A juicio de Lois que las agencias sean menos poderosas de lo que lo eran hace medio siglo no es en modo alguno excusa para el anodino trabajo que \u00e9stas ponen generalmente sobre la mesa. \u201cNo tienes que tener un gran presupuesto para hacer cosas grandes. <strong>Una gran idea no necesita estar apuntalada en un gran presupuesto<\/strong>. Yo hice campa\u00f1as muy famosas sin apenas presupuesto\u201d, recalca.<\/p>\n<p><strong>Lois tiene, por otra parte, el firme convencimiento de que internet (la tecnolog\u00eda en general) \u201cha destruido la publicidad\u201d.<\/strong> \u201cSe trata de una herramienta fant\u00e1stica, pero ha degenerado en una completa estupidez digital. La gente no sabe lo que est\u00e1 haciendo\u201d, apunta.<\/p>\n<p><strong>\u201cEspero que WPP, Omnicom, Publicis, Interpublic y Dentsu se queden fuera del negocio\u201d<\/strong>, subraya. Desde su punto de vista los grandes holdings publicitarios tienen un impacto completamente pernicioso en la industria, ya que la consolidaci\u00f3n de peque\u00f1as agencias, convenientemente amalgamada con el auge de los datos, ha precipitado la muerte de la publicidad verdaderamente creativa, la que se hac\u00eda en la era de &#8220;Mad Men&#8221;.<\/p>\n<p class=\"link-telegram\">\n\t\t\t\t\t\t\t\t\t\t\tNo te pierdas nada de MarketingDirecto.com y \u00fanete a nuestro Telegram t.me\/MarketingDirecto\n\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<p>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/www.marketingdirecto.com\/marketing-general\/publicidad\/mad-man-george-lois-desea-ver-wpp-omnicom-publicis-interpublic-dentsu-arder-infierno\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] &#8220;Espero que WPP, Omnicom, Publicis, Interpublic y Dentsu se queden fuera del negocio&#8221;, asegura el veterano creativo estadounidense George Lois. George Lois, un &#8220;Mad Man&#8221; de pura cepa que con su arrolladora creatividad puso patas arriba la publicidad y el dise\u00f1o gr\u00e1fico al otro del charco all\u00e1 por los a\u00f1os 50 y 60, desea [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3849,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-3848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El &quot;Mad Man&quot; George Lois desea ver a WPP, Omnicom, Publicis, Interpublic y Dentsu arder el infierno - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/es\/el-mad-man-george-lois-desea-ver-a-wpp-omnicom-publicis-interpublic-y-dentsu-arder-el-infierno\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El &quot;Mad Man&quot; George Lois desea ver a WPP, Omnicom, Publicis, Interpublic y Dentsu arder el infierno - Super News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] &#8220;Espero que WPP, Omnicom, Publicis, Interpublic y Dentsu se queden fuera del negocio&#8221;, asegura el veterano creativo estadounidense George Lois. George Lois, un &#8220;Mad Man&#8221; de pura cepa que con su arrolladora creatividad puso patas arriba la publicidad y el dise\u00f1o gr\u00e1fico al otro del charco all\u00e1 por los a\u00f1os 50 y 60, desea [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/super-news.info\/es\/el-mad-man-george-lois-desea-ver-a-wpp-omnicom-publicis-interpublic-y-dentsu-arder-el-infierno\/\" \/>\n<meta property=\"og:site_name\" content=\"Super News\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-13T14:05:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-13T14:05:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/super-news.info\/es\/wp-content\/uploads\/sites\/4\/2019\/06\/El-Mad-Man-George-Lois-desea-ver-a-WPP-Omnicom.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"626\" \/>\n\t<meta property=\"og:image:height\" content=\"364\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"super-news\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"super-news\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/super-news.info\\\/es\\\/el-mad-man-george-lois-desea-ver-a-wpp-omnicom-publicis-interpublic-y-dentsu-arder-el-infierno\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/super-news.info\\\/es\\\/el-mad-man-george-lois-desea-ver-a-wpp-omnicom-publicis-interpublic-y-dentsu-arder-el-infierno\\\/\"},\"author\":{\"name\":\"super-news\",\"@id\":\"https:\\\/\\\/super-news.info\\\/es\\\/#\\\/schema\\\/person\\\/2d4068cb2f39cd10008c2fce578a7356\"},\"headline\":\"El &#8220;Mad Man&#8221; 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