{"id":3833,"date":"2019-06-13T14:00:32","date_gmt":"2019-06-13T11:00:32","guid":{"rendered":"https:\/\/super-news.info\/es\/de-la-caverna-al-olimpo-gracias-a-la-inteligencia-artificial\/"},"modified":"2019-06-13T14:00:33","modified_gmt":"2019-06-13T11:00:33","slug":"de-la-caverna-al-olimpo-gracias-a-la-inteligencia-artificial","status":"publish","type":"post","link":"https:\/\/super-news.info\/es\/de-la-caverna-al-olimpo-gracias-a-la-inteligencia-artificial\/","title":{"rendered":"De la caverna al Olimpo gracias a la inteligencia artificial"},"content":{"rendered":"

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\u00bfPuede la inteligencia artifiicial convertir a los seres humanos en Dioses todopoderosos? Todd Tran, chief strategy officer de Teads analiza, en FOA Barcelona 2019, los cambios que traer\u00e1 esta tecnolog\u00eda. <\/p>\n

Hace no mucho tiempo el hombre habitaba en las cavernas y, aunque algunos parecen no haber salido todav\u00eda, lo cierto es que la sociedad ha avanzado a pasos agigantados. La tecnolog\u00eda y la digitalizaci\u00f3n han marcado un antes y un despu\u00e9s en la humanidad aunque la mayor revoluci\u00f3n de la historia aun est\u00e1 por llegar.<\/p>\n

Lo har\u00e1 de la mano de la inteligencia artificial<\/strong> que, si bien todav\u00eda est\u00e1 dando sus primeros pasos, el desarrollo de todo su potencial puede hacer que pasemos de ser animales racionales a semidioses en cuesti\u00f3n de d\u00e9cadas.<\/p>\n

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“La inteligencia artificial es el perfecto compa\u00f1ero de viaje de la industria publicitaria”<\/strong><\/p>\n<\/blockquote>\n

Sobre c\u00f3mo impactar\u00e1 el pleno desarrollo de esta tecnolog\u00eda en la industria ha hablado Todd Tran, chief strategy officer de Teads en FOA Barcelona 2019. <\/strong><\/p>\n

“Mucha gente utiliza el t\u00e9rmino, pero no todos saben qu\u00e9 significa\u201d, comienza el ponente.<\/p>\n

Sin embargo, la inteligencia artificial es, a su juicio, el perfecto compa\u00f1ero de viaje de la industria publicitaria por 3 razones:<\/strong> el tiene m\u00e1s datos sobre las millones de interacciones que se producen cada d\u00eda que cualquier otra industria; tiene una gran inversi\u00f3n y presupuestos y la competici\u00f3n creciente de la industria lleva a la mejora de la tecnolog\u00eda.<\/p>\n

Sin embargo, matiza, la inteligencia artificial se ha convertido en una \u201ccaja negra\u201d<\/strong> y es que, \u201csi la gente no entiende c\u00f3mo funciona, no van a confiar en ella. La IA debe ser m\u00e1s r\u00e1pida para acoger m\u00e1s datos y ser m\u00e1s fiable porque, de otra manera, \u00bfpara qu\u00e9 la \u00edbamos a querer?\u201d<\/p>\n

As\u00ed, la tecnolog\u00eda de Teads sigue 3 pasos: aglutinar un gran numero de ejemplos del pasado, encontrar la combinaci\u00f3n que encaja mejor con la predicci\u00f3n y desarrollar modelos que predigan los resultados futuro.<\/p>\n

Un sistema que aplican en 3 \u00e1reas: creatividad, targeting y resultados.<\/strong> A la hora de identificar las audiencias a trav\u00e9s de la IA Teads recoge el historial de b\u00fasqueda de los usuarios de todos los publishers con los que trabajan, reagrupan los usuarios con comportamientos similares en 300 ilustres utilizando algoritmos no supervisados y evaluar cada cluster para extrapolar resultados.<\/p>\n

\n\t\t\t\t\t\t\t\t\t\t\tNo te pierdas nada de MarketingDirecto.com y \u00fanete a nuestro Telegram t.me\/MarketingDirecto\n\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n

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[ad_1] \u00bfPuede la inteligencia artifiicial convertir a los seres humanos en Dioses todopoderosos? Todd Tran, chief strategy officer de Teads analiza, en FOA Barcelona 2019, los cambios que traer\u00e1 esta tecnolog\u00eda. Hace no mucho tiempo el hombre habitaba en las cavernas y, aunque algunos parecen no haber salido todav\u00eda, lo cierto es que la sociedad […]<\/p>\n","protected":false},"author":2,"featured_media":3834,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-3833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-marketing-digital"],"yoast_head":"\nDe la caverna al Olimpo gracias a la inteligencia artificial - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/es\/de-la-caverna-al-olimpo-gracias-a-la-inteligencia-artificial\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De la caverna al Olimpo gracias a la inteligencia artificial - Super News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] \u00bfPuede la inteligencia artifiicial convertir a los seres humanos en Dioses todopoderosos? Todd Tran, chief strategy officer de Teads analiza, en FOA Barcelona 2019, los cambios que traer\u00e1 esta tecnolog\u00eda. Hace no mucho tiempo el hombre habitaba en las cavernas y, aunque algunos parecen no haber salido todav\u00eda, lo cierto es que la sociedad […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/super-news.info\/es\/de-la-caverna-al-olimpo-gracias-a-la-inteligencia-artificial\/\" \/>\n<meta property=\"og:site_name\" content=\"Super News\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-13T11:00:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-13T11:00:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/super-news.info\/es\/wp-content\/uploads\/sites\/4\/2019\/06\/De-la-caverna-al-Olimpo-gracias-a-la-inteligencia-artificial.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"626\" \/>\n\t<meta property=\"og:image:height\" content=\"364\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"super-news\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"super-news\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/super-news.info\\\/es\\\/de-la-caverna-al-olimpo-gracias-a-la-inteligencia-artificial\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/super-news.info\\\/es\\\/de-la-caverna-al-olimpo-gracias-a-la-inteligencia-artificial\\\/\"},\"author\":{\"name\":\"super-news\",\"@id\":\"https:\\\/\\\/super-news.info\\\/es\\\/#\\\/schema\\\/person\\\/2d4068cb2f39cd10008c2fce578a7356\"},\"headline\":\"De la caverna al Olimpo gracias a la inteligencia artificial\",\"datePublished\":\"2019-06-13T11:00:32+00:00\",\"dateModified\":\"2019-06-13T11:00:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/super-news.info\\\/es\\\/de-la-caverna-al-olimpo-gracias-a-la-inteligencia-artificial\\\/\"},\"wordCount\":432,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/super-news.info\\\/es\\\/de-la-caverna-al-olimpo-gracias-a-la-inteligencia-artificial\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/super-news.info\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2019\\\/06\\\/De-la-caverna-al-Olimpo-gracias-a-la-inteligencia-artificial.jpg\",\"articleSection\":[\"NOTICIAS DE MARKETING DIGITAL\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/super-news.info\\\/es\\\/de-la-caverna-al-olimpo-gracias-a-la-inteligencia-artificial\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/super-news.info\\\/es\\\/de-la-caverna-al-olimpo-gracias-a-la-inteligencia-artificial\\\/\",\"url\":\"https:\\\/\\\/super-news.info\\\/es\\\/de-la-caverna-al-olimpo-gracias-a-la-inteligencia-artificial\\\/\",\"name\":\"De la caverna al Olimpo gracias a la inteligencia artificial - 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