{"id":2990,"date":"2019-06-03T06:33:19","date_gmt":"2019-06-03T03:33:19","guid":{"rendered":"https:\/\/super-news.info\/es\/el-movil-aliado-contra-el-estrenimiento-en-esta-pegadiza-campana-de-9gag\/"},"modified":"2019-06-03T06:33:20","modified_gmt":"2019-06-03T03:33:20","slug":"el-movil-aliado-contra-el-estrenimiento-en-esta-pegadiza-campana-de-9gag","status":"publish","type":"post","link":"https:\/\/super-news.info\/es\/el-movil-aliado-contra-el-estrenimiento-en-esta-pegadiza-campana-de-9gag\/","title":{"rendered":"El m\u00f3vil, aliado contra el estre\u00f1imiento en esta pegadiza campa\u00f1a de 9GAG"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"textoNoticia\">\n<p class=\"excerpt-single\">9GAG, el sitio web humor\u00edstico y app m\u00f3vil, presenta &#8220;Happy Poo&#8221;, un videoclip animado protagonizado por una caca que baila.<\/p>\n<\/p>\n<p>El 93% de las personas va al ba\u00f1o con su m\u00f3vil, pero el tipo de contenido que consume puede afectar a su digesti\u00f3n. Tambi\u00e9n hay estudios demuestran que la risa ayuda a combatir el estre\u00f1imiento. Por eso, 9GAG, la plataforma de contenido de entretenimiento l\u00edder en el mundo para los millennials, quiere animar a usuarios a <strong>utilizar su plataforma cuando van al ba\u00f1o<\/strong>.<\/p>\n<p>9GAG tiene un total de <strong>150 millones de audiencia global<\/strong>, incluidos 50 millones de seguidores en Instagram, 40 millones de seguidores en Facebook y 15 millones de seguidores en Twitter.<\/p>\n<p>&#8220;El gran reto del brief fue encontrar una <strong>idea con la que pudieran empatizar<\/strong> el mayor n\u00famero de personas posible y que resultara novedosa. Investigando sobre el uso de la app de 9GAG encontramos un dato determinante: el 93% de la gente que va al ba\u00f1o mira el m\u00f3vil. Este dato fue el disparador de la idea, ya que, si todos hacemos caca y a todos nos gusta divertirnos, \u00bfqu\u00e9 mejor que una app con la que puedes cagarte de risa?,&#8221; dice Nacho O\u00f1ate, director creativo ejecutivo de LOLA MullenLowe Barcelona.<\/p>\n<p>\n\t\t\t\t<iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/N-6R-b2arJ0?enablejsapi=1&amp;version=3&amp;rel=0&amp;showinfo=0&amp;controls=0\" id=\"iframePlayer\" width=\"940\" height=\"529\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"><\/iframe>\n\t\t\t<\/p>\n<p>Si no visualiza correctamente el v\u00eddeo embedded, haga clic aqu\u00ed.<\/p>\n<p>La idea original es de la agencia creativa LOLA MullenLowe, que trabaj\u00f3 con los productores musicales Ba$$ilones y el estudio de animaci\u00f3n Fakestudio para crear esta <strong>pegadiza pieza<\/strong> que anima a adquirir un h\u00e1bito que, al parecer, colabora con el intestino.<\/p>\n<p>El movimiento #HappyPooChallenge est\u00e1 presente <strong>en todos los canales sociales<\/strong> de 9GAG (YouTube, Facebook, Instagram, Twitter, Snapchat) y en la app de 9GAG en Apple Store o Google Play. Tambi\u00e9n se puede escuchar la canci\u00f3n en Spotify y ver todo el contenido en el sitio de 9GAG, en la pesta\u00f1a de Happy Poo.<\/p>\n<p><strong>Ficha t\u00e9cnica:\u00a0<\/strong><\/p>\n<p><strong>Agencia:<\/strong>\u00a0LOLA MullenLowe Barcelona<br \/><strong>Marca:\u00a0<\/strong>9GAG<br \/><strong>Campa\u00f1a:<\/strong>\u00a0Happy Poo<br \/><strong>Clientes:<\/strong>\u00a0Ray Chan, Lilian Leong, Karen Chen, Valerie Fung<br \/><strong>Directores Creativos Ejecutivos:\u00a0<\/strong>Nacho O\u00f1ate, N\u00e9stor Garc\u00eda.<br \/><strong>Directores Creativos<\/strong>: Leandro Mosca, Santiago Davis.<br \/><strong>Directores de Arte:\u00a0<\/strong>Diego Vieira, Elena S\u00e1nchez<br \/><strong>Redactora:\u00a0<\/strong>Carolina Pinheiro<br \/><strong>Jefe de Arte:<\/strong>\u00a0Diego Vieira<br \/><strong>Creadores de contenido:<\/strong> Emmanuel B\u00e9jar, Jos\u00e9 Andreu.<br \/><strong>Director de Negocio:<\/strong>\u00a0Gonzaga Ayll\u00f3n<br \/><strong>Directora de Cuentas:<\/strong> Irene Mosquera<br \/><strong>Supervisora de Cuentas:<\/strong>\u00a0M\u00f3nica L\u00f3pez-Ray\u00f3n<br \/><strong>Project Manager:<\/strong> Julia Serrano<br \/><strong>Director de Planning:<\/strong>\u00a0Gem Romero<br \/><strong>Planner:<\/strong> Gabriela Conci<br \/><strong>Estrategia de Medios sociales:<\/strong>\u00a0Estefan\u00eda Navarro<br \/><strong>Producci\u00f3n:\u00a0<\/strong>Freelance For<br \/><strong>Estudio de Animaci\u00f3n:<\/strong>\u00a0Fakestudio<br \/><strong>Productor ejecutivo:<\/strong> Joan Janer<br \/><strong>Animation artist y realizador:<\/strong>\u00a0El Miku<br \/><strong>M\u00fasica original:\u00a0<\/strong>Ba$$ilones<br \/><strong>Agencia de Medios:\u00a0<\/strong>9GAG<\/p>\n<p class=\"link-telegram\">\n\t\t\t\t\t\t\t\t\t\t\tNo te pierdas nada de MarketingDirecto.com y \u00fanete a nuestro Telegram t.me\/MarketingDirecto\n\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<p><script>(function(d, s, id) {\n  var js, fjs = d.getElementsByTagName(s)[0];\n  if (d.getElementById(id)) return;\n  js = d.createElement(s); js.id = id;\n  js.src = \"http:\/\/connect.facebook.net\/es_LA\/sdk.js#xfbml=1&appId=408746052611679&version=v2.3\";\n  fjs.parentNode.insertBefore(js, fjs);\n}(document, 'script', 'facebook-jssdk'));<\/script><br \/>\n<br \/>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/www.marketingdirecto.com\/digital-general\/digital\/movil-aliado-contra-el-estrenimiento-gracias-a-9gag\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] 9GAG, el sitio web humor\u00edstico y app m\u00f3vil, presenta &#8220;Happy Poo&#8221;, un videoclip animado protagonizado por una caca que baila. El 93% de las personas va al ba\u00f1o con su m\u00f3vil, pero el tipo de contenido que consume puede afectar a su digesti\u00f3n. Tambi\u00e9n hay estudios demuestran que la risa ayuda a combatir el [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2991,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El m\u00f3vil, aliado contra el estre\u00f1imiento en esta pegadiza campa\u00f1a de 9GAG - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/es\/el-movil-aliado-contra-el-estrenimiento-en-esta-pegadiza-campana-de-9gag\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El m\u00f3vil, aliado contra el estre\u00f1imiento en esta pegadiza campa\u00f1a de 9GAG - Super News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] 9GAG, el sitio web humor\u00edstico y app m\u00f3vil, presenta &#8220;Happy Poo&#8221;, un videoclip animado protagonizado por una caca que baila. El 93% de las personas va al ba\u00f1o con su m\u00f3vil, pero el tipo de contenido que consume puede afectar a su digesti\u00f3n. Tambi\u00e9n hay estudios demuestran que la risa ayuda a combatir el [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/super-news.info\/es\/el-movil-aliado-contra-el-estrenimiento-en-esta-pegadiza-campana-de-9gag\/\" \/>\n<meta property=\"og:site_name\" content=\"Super News\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-03T03:33:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-03T03:33:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/super-news.info\/es\/wp-content\/uploads\/sites\/4\/2019\/06\/El-m\u00f3vil-aliado-contra-el-estre\u00f1imiento-en-esta-pegadiza-campa\u00f1a.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"626\" \/>\n\t<meta property=\"og:image:height\" content=\"364\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"super-news\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"super-news\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/super-news.info\\\/es\\\/el-movil-aliado-contra-el-estrenimiento-en-esta-pegadiza-campana-de-9gag\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/super-news.info\\\/es\\\/el-movil-aliado-contra-el-estrenimiento-en-esta-pegadiza-campana-de-9gag\\\/\"},\"author\":{\"name\":\"super-news\",\"@id\":\"https:\\\/\\\/super-news.info\\\/es\\\/#\\\/schema\\\/person\\\/2d4068cb2f39cd10008c2fce578a7356\"},\"headline\":\"El m\u00f3vil, aliado contra el estre\u00f1imiento en esta pegadiza campa\u00f1a de 9GAG\",\"datePublished\":\"2019-06-03T03:33:19+00:00\",\"dateModified\":\"2019-06-03T03:33:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/super-news.info\\\/es\\\/el-movil-aliado-contra-el-estrenimiento-en-esta-pegadiza-campana-de-9gag\\\/\"},\"wordCount\":484,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/super-news.info\\\/es\\\/el-movil-aliado-contra-el-estrenimiento-en-esta-pegadiza-campana-de-9gag\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/super-news.info\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2019\\\/06\\\/El-m\u00f3vil-aliado-contra-el-estre\u00f1imiento-en-esta-pegadiza-campa\u00f1a.jpg\",\"articleSection\":[\"NOTICIAS DE MARKETING DIGITAL\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/super-news.info\\\/es\\\/el-movil-aliado-contra-el-estrenimiento-en-esta-pegadiza-campana-de-9gag\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/super-news.info\\\/es\\\/el-movil-aliado-contra-el-estrenimiento-en-esta-pegadiza-campana-de-9gag\\\/\",\"url\":\"https:\\\/\\\/super-news.info\\\/es\\\/el-movil-aliado-contra-el-estrenimiento-en-esta-pegadiza-campana-de-9gag\\\/\",\"name\":\"El m\u00f3vil, aliado contra el estre\u00f1imiento en esta pegadiza campa\u00f1a de 9GAG - 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