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Festival of Media Global Awards 2019 ha dado a conocer a los ganadores de esta nueva edici\u00f3n, celebrada en Roma y en la que Mindshare ha obtenido la mayor parte de los reconocimientos. <\/p>\n
Este 22 de mayo ha tenido lugar la ceremonia de entrega de premios Festival of Media Global Awards 2019, una cita celebrada en Roma, en el marco del festival, que reconoci\u00f3 el trabajo de los profesionales del marketing y la comunicaci\u00f3n a nivel internacional y en la que Mindshare ha sobresalido por sus victorias.<\/p>\n
En total se han entregado un total de 25 premios,<\/strong> adem\u00e1s de 3 Grand Prix y los galardones Campaign of the Year, Agency of the Year and Agency Network of the Year. Espa\u00f1a tambi\u00e9n ha tenido representaci\u00f3n este a\u00f1o de la mano de Havas que se ha hecho con un bronce por la camapa\u00f1a “Kia Dealer Coop Platform” en la categor\u00eda Tech Innovator.<\/p>\n El jurado ha destacado la campa\u00f1a del a\u00f1o, \u201cThe Adaptive Data Lighthouse – Activating Infection Alert in Rural India\u201d,<\/strong> una iniciativa que describen como el ejemplo de c\u00f3mo una marca puede marcar la diferencia en la sociedad.<\/p>\n Adem\u00e1s, esta campa\u00f1a ha sido reconocida con un total de 6 premios en categor\u00edas como Impact Award, Best Local Execution of a Global Brand o Best Use of Data & Insight Award.<\/p>\n Por pa\u00edses, Estados Unidos ha sido el que m\u00e1s trofeos ha conseguido,<\/strong> con un total de 15, seguido de China, con 13.<\/p>\n A continuaci\u00f3n les mostramos la lista completa de ganadores:<\/p>\n Agency Network of the Year: Mindshare<\/p>\n Agency of the Year: Mindshare China<\/p>\n Campaign of the Year: The Adaptive Data Lighthouse – Activating Infection Alert in Rural India \u2013 Mindshare India<\/p>\n Independent Agency of the Year: Mediaplus<\/p>\n Best Branded Content in digital channels<\/strong><\/p>\n Bronce: Makeup On the Way \u2013 Mindshare China<\/p>\n Plata: The First Colonel to Conquer eSports – Mindshare China<\/p>\n Oro: Expedition ElectrON – Touch\u00e9! Canada<\/p>\n Best Branded Content in traditional \/ non-digital channels<\/strong><\/p>\n Bronce: Pixel Cover Shoot \u2013 OMD United Kingdom<\/p>\n Plata: Hack The City – Fox Latin American Channels of Brazil<\/p>\n Oro: Extreme Everest with Ant Middleton \u2013MediaCom United Kingdom<\/p>\n Best Communications Strategy<\/strong><\/p>\n Bronce: The Adaptive Data Lighthouse – Activating Infection Alert in Rural India -Mindshare India<\/p>\n Plata: Dundee: The Son of a Legend Returns Home – UM Australia<\/p>\n Oro: KFC – Buckethead Army – MediaCom Sydney<\/p>\n Best Engagement Strategy<\/strong><\/p>\n Bronce: Thrush: The Musical \u2013 PHD Australia<\/p>\n Plata: Helping Girls Shine in Virtual World and in Reality – Mindshare China<\/p>\n Oro: Blend-In \u2013 MediaCom Israel<\/p>\n Best Event, Experiential or Sponsorship Campaign<\/strong><\/p>\n Bronce: Cradle of Health \u2013 MediaCom India<\/p>\n Plata: Snickers Air \u2013 MediaCom China<\/p>\n Oro: She Moves Mountains \u2013 Starcom United States of America<\/p>\n Best Influencer Campaign<\/strong><\/p>\n Bronce: Dundee: The Son of a Legend Returns Home \u2013 UM Australia<\/p>\n Plata: You’re Out! \u2013 MediaCom Israel<\/p>\n Oro: Not Just One Creator – Starcom United States of America<\/p>\n Best Launch Campaign<\/strong><\/p>\n Bronce: Zhonghua White Now | Smiles in the Spotlight – PHD China<\/p>\n Plata: You’re Out! – Mediacom Connections Tel-Aviv<\/p>\n Oro: The Oh Henry! 4:25 Bar Launch- UM Canada<\/p>\n Best Local Execution of a Global Brand<\/strong><\/p>\n Bronce: Helmet Hijack- MediaCom Viet Nam<\/p>\n Plata: The Adaptive Data Lighthouse – Activating Infection Alert in Rural India \u2013Mindshare India<\/p>\n Oro: You’re Out! – Mediacom Connections Tel-Aviv<\/p>\n Best Multi-screen Campaign<\/strong><\/p>\n Bronce: Volkswagen: Jump On The Wagen \u2013 PHD United States of America<\/p>\n Plata: Dundee: The Son of a Legend Returns Home – UM Australia<\/p>\n Oro: Missguided Styles Love Island – MediaCom North UK<\/p>\n Best Use of AR \/ VR Technology<\/strong><\/p>\n Bronce: The Biggest Store, the Biggest Launch – Mindshare China<\/p>\n Plata: The Real Fan- PHD Montreal<\/p>\n Oro: Three: Living Life To The Full Without Consequences \u2013 Mindshare United Kingdom<\/p>\n Best Use of Cinema<\/strong><\/p>\n Plata: Our Mission: Disavow Cybercrime Through The Power of Cinema- Digital Cinema Media United Kingdom<\/p>\n Oro: OK Google, start the movie \u2013 OMD Germany<\/p>\n Best Use of Content<\/strong><\/p>\n Bronce: Bihor Couture \u2013 UM Romania<\/p>\n Plata: The PreWash 2000:The dishwasher before the dishwasher – Mediacom Connections Tel-Aviv Israel<\/p>\n Oro: Dundee: The Son of a Legend Returns Home \u2013 UM Australia<\/p>\n Best Use of Data & Insight Award<\/strong><\/p>\n Bronce: Share of Voice to Share of Consumer Data- Unilever defining the future of marketing consumer products \u2013 Mindshare Thailand<\/p>\n Plata: The Adaptive Data Lighthouse – Activating Infection Alert in Rural India \u2013 Mindshare India<\/p>\n Oro: Digital Window Shopping – Touch\u00e9! Canada<\/p>\n Best Use of Digital Media<\/strong><\/p>\n Bronce: The First Colonel to Conquer eSports \u2013 Mindshare China<\/p>\n Plata: Monty: The World\u2019s First AI Predictive Commentator – Mindshare Sydney<\/p>\n Oro: Selling a Phone with Hidden Powers – Starcom United States of America<\/p>\n Best Use of Gamification<\/strong><\/p>\n Bronce: Puck Save The Cows \u2013 PHD United Arab Emirates<\/p>\n Plata: Helping Girls Shine in Virtual World and in Reality – Mindshare China<\/p>\n Oro: Selling a Phone with Hidden Powers \u2013 Starcom United States of America<\/p>\n Best Use of Geo-Location<\/strong><\/p>\n Bronce: The Biggest Store, the Biggest Launch – Mindshare China<\/p>\n Plata: Telenor Got You Covered – Starcom Norway<\/p>\n Oro: Creating retail-traffic for ALDI through intelligent GPS data customer mapping – Havas Media Denmark<\/p>\n Best Use of Live Streaming<\/strong><\/p>\n Bronce: Message In A Fanta – Isobar Finland<\/p>\n Plata: Turning Ad Blockers into Ad Lovers – OMD Germany<\/p>\n Oro: The First Colonel to Conquer eSports \u2013 Mindshare China<\/p>\n Best Use of Mobile<\/strong><\/p>\n Bronce: Crunchy Sounds Drive eCommerce Boom – Mindshare China<\/p>\n Plata: Missguided Styles Love Island – MediaCom North UK<\/p>\n Oro: The Adaptive Data Lighthouse – Activating Infection Alert in Rural India -Mindshare India<\/p>\n Best Use of Programmatic<\/strong><\/p>\n Bronze: Setting the New Benchmark for EC Targeting -Mindshare China<\/p>\n Plata: Winter Sale 2018: This time its personal \u2013 PHD United Kingdom<\/p>\n Oro: Shell Retail T3 – MediaCom Malaysia<\/p>\n Best Use of Real-time Marketing<\/strong><\/p>\n Bronce: Know What Your Data Knows \u2013 PHD United States of America<\/p>\n Plata: Monty: The World\u2019s First AI Predictive Commentator – Mindshare Sydney Australia<\/p>\n Oro: The First Colonel to Conquer eSports – Mindshare China<\/p>\n Best Use of Technology<\/strong><\/p>\n Bronce: Monty: The World\u2019s First AI Predictive Commentator – Mindshare Sydney Australia<\/p>\n Plata: Study Coin \u2013 UM Romania<\/p>\n Oro: Red Line \u2013 Mindshare Turkey<\/p>\n Best Use of Traditional or Ambient Media<\/strong><\/p>\n Bronce: The Oh Henry! 4:25 Bar Launch \u2013 UM Canada<\/p>\n Plata: Deforestation Beat- UM Romania<\/p>\n Oro: Fonts for Freedom \u2013 MEDIAPLUS Germany<\/p>\n Collaboration Award<\/strong><\/p>\n Bronce: Helmet Hijack \u2013 MediaCom Viet Nam<\/p>\n Plata: Budweiser FIFA World Cup 2018 – “Winning” as a team \u2013 Vizeum United States of America<\/p>\n Oro: Missguided Styles Love Island – MediaCom North UK<\/p>\n Effective Use of e-Commerce<\/strong><\/p>\n Bronce: eCommerce Treasure Hunt \u2013 Starcom United States of America<\/p>\n Plata: Three: Revolutionizing DR through data – Mindshare United Kingdom<\/p>\n Oro: Digital Window Shopping – Touch\u00e9! Canada<\/p>\n Impact Awards<\/strong><\/p>\n Bronce: The Adaptive Data Lighthouse – Activating Infection Alert in Rural India \u2013 Mindshare India<\/p>\n Plata: I DON’T WANT THIS IN MY CEVICHE – McCann Lima Peru<\/p>\n Oro: She Moves Mountains \u2013 Starcom United States of America<\/p>\n Tech Innovator Award<\/strong><\/p>\n Bronce: Kia Dealer Coop Platform – Turning each dealer into a display advertising expert. \u2013 Havas Media Spain<\/p>\n Plata: Behr Paint: IBM Watson Ads – IBM Watson Advertising United States of America<\/p>\n Oro: Monty: The World\u2019s First AI Predictive Commentator – Mindshare Sydney Australia<\/p>\n The Content Curator Award<\/strong><\/p>\n Bronce: El Recluso (The Inmate) Telemundo International Studios – United States of America<\/p>\n Plata: CNBC and Incredible India – CNBC Catalyst Singapore<\/p>\n Oro: GE Power – Courageous Studios United States of America<\/p>\n The Creative Use of Media Award<\/strong><\/p>\n Bronce: Exclusive the Rainbow \u2013 MediaCom United States of America<\/p>\n Plata: Axis Bank Digital Banking – Starcom India<\/p>\n Oro: Salsa Chingona – MediaCom Mexico<\/p>\n The Effectiveness Award<\/strong><\/p>\n Bronce: Helmet Hijack \u2013 MediaCom Viet Nam<\/p>\n Plata: Salsa Chingona – MediaCom Mexico<\/p>\n Oro: The Adaptive Data Lighthouse – Activating Infection Alert in Rural India – Mindshare India<\/p>\n Special Award – Best Adtech \/ MarTech Platform<\/strong><\/p>\n Winner: Monty: The World\u2019s First AI Predictive Commentator- Mindshare Sydney<\/p>\n Special Award – Brand Bravery Award<\/strong><\/p>\n Winner: You’re Out! \u2013 MediaCom Israel<\/p>\n Special Award – Inclusion Awards<\/strong><\/p>\n Winner: Rainbowblood – McCann Lima Peru<\/p>\n \n\t\t\t\t\t\t\t\t\t\t\tNo te pierdas nada de MarketingDirecto.com y \u00fanete a nuestro Telegram t.me\/MarketingDirecto\n\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n