{"id":1969,"date":"2019-05-20T00:13:34","date_gmt":"2019-05-19T21:13:34","guid":{"rendered":"https:\/\/super-news.info\/es\/firesports-la-nueva-division-de-gaming-de-fcbfire\/"},"modified":"2019-05-20T00:13:35","modified_gmt":"2019-05-19T21:13:35","slug":"firesports-la-nueva-division-de-gaming-de-fcbfire","status":"publish","type":"post","link":"https:\/\/super-news.info\/es\/firesports-la-nueva-division-de-gaming-de-fcbfire\/","title":{"rendered":"FiReSPORTS, la nueva divisi\u00f3n de gaming de FCB&#038;FiRe"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"textoNoticia\">\n<p class=\"excerpt-single\">FCB&amp;FiRe lanza FiReSPORTS, una organizaci\u00f3n de gaming que funciona como un club deportivo pero online, en el que cada video game es el paralelo a un deporte<\/p>\n<\/p>\n<p>&#8220;Cuando decimos que <strong>FCB&amp;FiRe<\/strong> es la intersecci\u00f3n entre el <strong>Advertising y el Entertainment<\/strong>, va m\u00e1s all\u00e1 de un discurso. Es un hecho. Llevamos 15 a\u00f1os desarrollando <strong>contenidos para las marcas<\/strong> en distintos formatos. 15 a\u00f1os creando audiencias. Tenemos estudios de TV y radio online propios en cada oficina. Creamos properties que son escalables en territorios y en el tiempo. Estamos al aire con whatsonfire.com, que comenz\u00f3 como un blog en redes sociales y ya se est\u00e1 transformando en un medio para una generaci\u00f3n m\u00e1s conectada&#8221;, comenta Rodrigo Figueroa Reyes, fundador de FiRe Advertainment, hoy CEO de FCB&amp;FiRe en m\u00e1s de 10 pa\u00edses.<\/p>\n<p>En sinton\u00eda con el cambio de \u00e9poca, FCB&amp;FiRe lanza su organizaci\u00f3n de gaming llamada FiReSPORTS. Para eso fich\u00f3 jugadores en disciplinas como el League of Legends, Fornite, CSGO, FIFA, Pug, Apex, Clash Royale y Call of Duty. Para que se entienda mejor, FiReSPORTS es un club deportivo pero online. Donde cada video game es el paralelo al futbol, al basquet, voley, tenis o la nataci\u00f3n.<\/p>\n<p>Jugadores que entrenan en espacios propios llamados gaming offices ubicadas en las oficinas de FCB&amp;FiRe en Buenos Aires, Bogot\u00e1, Madrid y en breve, en Santiago y Miami, donde los gamers entrenan todos los d\u00edas orientados por un Team Manager, un Director Deportivo y un psic\u00f3logo.<\/p>\n<p>Al ser una agencia la que est\u00e1 detr\u00e1s de esto, FiReSPORTS maneja la comunicaci\u00f3n en las redes sociales, la imagen de los gamers, produce programas de TV vinculados a esta industria, el Latin America Game Show que tendr\u00e1 cita en Punta del Este 2020 y, obviamente, la relaci\u00f3n con las marcas, las cuales tienen un papel fundamental: el de validar una industria que lo est\u00e1 cambiando todo.<\/p>\n<p>Para culminar, Pablo Mu\u00f1oz, Partner\/CEO de FCB&amp;FiRe Spain comenta: &#8220;15 a\u00f1os atr\u00e1s FiRe fue la primera agencia en hablar de Advertainment. Hoy da otro paso al futuro&#8221;.<\/p>\n<p>Nota de prensa.<\/p>\n<p class=\"link-telegram\">\n\t\t\t\t\t\t\t\t\t\t\tNo te pierdas nada de MarketingDirecto.com y \u00fanete a nuestro Telegram t.me\/MarketingDirecto\n\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<p><script>(function(d, s, id) {\n  var js, fjs = d.getElementsByTagName(s)[0];\n  if (d.getElementById(id)) return;\n  js = d.createElement(s); js.id = id;\n  js.src = \"http:\/\/connect.facebook.net\/es_LA\/sdk.js#xfbml=1&appId=408746052611679&version=v2.3\";\n  fjs.parentNode.insertBefore(js, fjs);\n}(document, 'script', 'facebook-jssdk'));<\/script><br \/>\n<br \/>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/www.marketingdirecto.com\/marketing-general\/tendencias\/firesports-la-nueva-division-de-gaming-de-fcbfire\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] FCB&amp;FiRe lanza FiReSPORTS, una organizaci\u00f3n de gaming que funciona como un club deportivo pero online, en el que cada video game es el paralelo a un deporte &#8220;Cuando decimos que FCB&amp;FiRe es la intersecci\u00f3n entre el Advertising y el Entertainment, va m\u00e1s all\u00e1 de un discurso. Es un hecho. Llevamos 15 a\u00f1os desarrollando contenidos [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1970,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FiReSPORTS, la nueva divisi\u00f3n de gaming de FCB&amp;FiRe - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/es\/firesports-la-nueva-division-de-gaming-de-fcbfire\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FiReSPORTS, la nueva divisi\u00f3n de gaming de FCB&amp;FiRe - Super News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] FCB&amp;FiRe lanza FiReSPORTS, una organizaci\u00f3n de gaming que funciona como un club deportivo pero online, en el que cada video game es el paralelo a un deporte &#8220;Cuando decimos que FCB&amp;FiRe es la intersecci\u00f3n entre el Advertising y el Entertainment, va m\u00e1s all\u00e1 de un discurso. 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