{"id":14320,"date":"2021-04-20T09:45:52","date_gmt":"2021-04-20T06:45:52","guid":{"rendered":"https:\/\/super-news.info\/es\/puma-lanza-el-motivador-spot-only-see-great-marketing-directo\/"},"modified":"2021-04-20T09:45:54","modified_gmt":"2021-04-20T06:45:54","slug":"puma-lanza-el-motivador-spot-only-see-great-marketing-directo","status":"publish","type":"post","link":"https:\/\/super-news.info\/es\/puma-lanza-el-motivador-spot-only-see-great-marketing-directo\/","title":{"rendered":"Puma lanza el motivador spot &#8220;Only see great&#8221; | Marketing Directo"},"content":{"rendered":"<p>&#8220;Es hora, hora de avanzar, de poner la mirada en el futuro&#8221;, arranca el anuncio de Puma con numerosas estrellas de fama mundial.Neymar Jr, Cara Delevingne, Usain Bolt, Lewis Hamilton y Winnie Harlow son algunos de los rostros conocidos que desfilan por la pantalla en la \u00faltima campa\u00f1a lanzada por Puma. Se trata de un spot que, de la mano de estos embajadores de excepci\u00f3n, mira al futuro con optimismo tras un a\u00f1o en el que el sector del deporte se ha visto duramente afectado.<br \/>\n\u00abEs hora, hora de avanzar, de poner la mirada en el futuro. Inhala, exhala. Abre tus ojos. Visualiza. \u00bfQu\u00e9 ves? Tu visi\u00f3n de grandeza. Te pertenece. Sabor\u00e9ala. Cuando lo creas, lo ver\u00e1s. Es tan simple como eso\u00bb, reza el motivador anuncio de Puma en el que los famosos protagonistas miran a c\u00e1mara.<\/p>\n<p><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/OnlySeeGreat?src=hash&amp;ref_src=twsrc%5Etfw\" class=\"external\" rel=\"nofollow noopener noreferrer\">#OnlySeeGreat<\/a> <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/t.co\/QEOTC6BUvu\" class=\"external\" rel=\"nofollow noopener noreferrer\">pic.twitter.com\/QEOTC6BUvu<\/a><br \/>\n\u2014 PUMA (@PUMA) <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/twitter.com\/PUMA\/status\/1381517392174575619?ref_src=twsrc%5Etfw\" class=\"external\" rel=\"nofollow noopener noreferrer\">April 12, 2021<\/a><\/p>\n<p>El claim que acompa\u00f1a a la campa\u00f1a es \u00abOnly see great\u00bb, una frase inspirada en una cita del director creativo de Puma, Shawn \u00abJay-Z\u00bb Carter, tal y como recoge Adweek. \u00abJay-Z originalmente comparti\u00f3 estos pensamientos personales sobre la grandeza en una de nuestras primeras discusiones sobre el dise\u00f1o de productos\u00bb, explic\u00f3 Adam Petrick, director global de marca y marketing de compa\u00f1\u00eda. La frase, seg\u00fan Petrick, representa a la perfecci\u00f3n el mensaje que Puma, como marca, quiere transmitir en este a\u00f1o diferente. \u00abCreo que el mensaje se trata de filtrar cualquier cosa que no sea grandiosa, mirar hacia adentro y ver algo que nadie m\u00e1s puede ver\u00bb, agreg\u00f3.<br \/>\nEl objetivo de Puma con \u00abOnly see great\u00bb es profundizar en las historias que se encuentran detr\u00e1s de las caras conocidas que aparecen en la campa\u00f1a, d\u00e1ndoles la oportunidad de compartir su visi\u00f3n de los cambios producidos en los \u00faltimos meses.<br \/>\nA principios de a\u00f1o, ya vimos a Neymar Jr., que anunci\u00f3 su uni\u00f3n con la marca el pasado mes de septiembre, aparecer en el fren\u00e9tico spot de Puma \u00abDrive Them Crazy\u00bb, firmado por la agencia Lafourmi.<\/p>\n<p>No te pierdas nada de MarketingDirecto.com y \u00fanete a nuestro Telegram t.me\/MarketingDirecto<br \/>\n<script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"https:\/\/www.marketingdirecto.com\/marketing-general\/publicidad\/only-see-great-motivador-spot-puma-cara-delevingne-neymar\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Es hora, hora de avanzar, de poner la mirada en el futuro&#8221;, arranca el anuncio de Puma con numerosas estrellas de fama mundial.Neymar Jr, Cara Delevingne, Usain Bolt, Lewis Hamilton y Winnie Harlow son algunos de los rostros conocidos que desfilan por la pantalla en la \u00faltima campa\u00f1a lanzada por Puma. Se trata de un [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14321,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-14320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Puma lanza el motivador spot &quot;Only see great&quot; | Marketing Directo - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/es\/puma-lanza-el-motivador-spot-only-see-great-marketing-directo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Puma lanza el motivador spot &quot;Only see great&quot; | Marketing Directo - Super News\" \/>\n<meta property=\"og:description\" content=\"&#8220;Es hora, hora de avanzar, de poner la mirada en el futuro&#8221;, arranca el anuncio de Puma con numerosas estrellas de fama mundial.Neymar Jr, Cara Delevingne, Usain Bolt, Lewis Hamilton y Winnie Harlow son algunos de los rostros conocidos que desfilan por la pantalla en la \u00faltima campa\u00f1a lanzada por Puma. 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