{"id":13539,"date":"2021-02-13T03:52:24","date_gmt":"2021-02-13T00:52:24","guid":{"rendered":"https:\/\/super-news.info\/es\/spotx-anuncia-su-acuerdo-con-lg\/"},"modified":"2021-02-13T03:52:26","modified_gmt":"2021-02-13T00:52:26","slug":"spotx-anuncia-su-acuerdo-con-lg","status":"publish","type":"post","link":"https:\/\/super-news.info\/es\/spotx-anuncia-su-acuerdo-con-lg\/","title":{"rendered":"SpotX anuncia su acuerdo con LG"},"content":{"rendered":"

SpotX servir\u00e1 como plataforma principal de suministro para LG en Europa.SpotX, la principal plataforma mundial de publicidad y monetizaci\u00f3n de video, ha anunciado su acuerdo con LG Electronics Inc. para servir como la principal plataforma de oferta (SSP) en Europa, adem\u00e1s de Estados Unidos y Latinoam\u00e9rica.
\nSpotX tambi\u00e9n proporcionar\u00e1 a LG servicios de facilitaci\u00f3n de la demanda para conectar, los anunciantes con el inventario premium de v\u00eddeo over-the-top disponible en las smart TVs de LG y dar\u00e1 a los anunciantes la posibilidad de comprar ese inventario de forma program\u00e1tica a trav\u00e9s de la plataforma SpotX o la plataforma DSP de su elecci\u00f3n.
\nCon m\u00e1s de 120 millones de smart TVs de LG en todo el mundo y con la visualizaci\u00f3n en streaming que sigue creciendo, LG est\u00e1 preparada para dar un impulso a su negocio publicitario mientras se prepara para aumentar las acciones program\u00e1ticas.\u00a0
\n\u00abEsta asociaci\u00f3n global confirma la tendencia creciente de los fabricantes de dispositivos que reconocen el poder de poseer la pantalla, no solo para gestionar la distribuci\u00f3n de contenidos y el acceso, sino tambi\u00e9n para agregar datos de audiencia \u00fanicos\u00ab, dijo Ed Wale, Managing Director de SpotX en UK y Espa\u00f1a. \u00abLG est\u00e1 en la mejor posici\u00f3n posible en este momento para dar el salto y ampliar su negocio publicitario con la program\u00e1tica, y estamos encantados de colaborar con el equipo de cualquier manera posible.\u00bb
\n\u00abLG juega un papel importante en el acceso a opciones de programaci\u00f3n de noticias y entretenimiento gratuitas para nuestros espectadores\u00bb, dijo Matt Durgin, Director Senior de LG Electronics USA North America Smart TV Partnerships \u00abEn 2020, hemos visto un crecimiento superior al 300% en consumo de horas de streaming en Canales de LG. A trav\u00e9s de nuestra colaboraci\u00f3n con SpotX, podemos ofrecer a los compradores de medios o anunciantes una nueva opci\u00f3n para facilitar el acceso a estas audiencias que interact\u00faan con nuestros Smart TVs premium.\u00bb
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SpotX servir\u00e1 como plataforma principal de suministro para LG en Europa.SpotX, la principal plataforma mundial de publicidad y monetizaci\u00f3n de video, ha anunciado su acuerdo con LG Electronics Inc. para servir como la principal plataforma de oferta (SSP) en Europa, adem\u00e1s de Estados Unidos y Latinoam\u00e9rica. SpotX tambi\u00e9n proporcionar\u00e1 a LG servicios de facilitaci\u00f3n de […]<\/p>\n","protected":false},"author":2,"featured_media":13540,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-13539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-marketing-digital"],"yoast_head":"\nSpotX anuncia su acuerdo con LG - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/es\/spotx-anuncia-su-acuerdo-con-lg\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SpotX anuncia su acuerdo con LG - Super News\" \/>\n<meta property=\"og:description\" content=\"SpotX servir\u00e1 como plataforma principal de suministro para LG en Europa.SpotX, la principal plataforma mundial de publicidad y monetizaci\u00f3n de video, ha anunciado su acuerdo con LG Electronics Inc. para servir como la principal plataforma de oferta (SSP) en Europa, adem\u00e1s de Estados Unidos y Latinoam\u00e9rica. 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