{"id":1315,"date":"2019-05-09T10:26:58","date_gmt":"2019-05-09T07:26:58","guid":{"rendered":"https:\/\/super-news.info\/es\/liberty-mutual-conquista-las-narices-de-sus-futuros-clientes\/"},"modified":"2019-05-09T10:26:59","modified_gmt":"2019-05-09T07:26:59","slug":"liberty-mutual-conquista-las-narices-de-sus-futuros-clientes","status":"publish","type":"post","link":"https:\/\/super-news.info\/es\/liberty-mutual-conquista-las-narices-de-sus-futuros-clientes\/","title":{"rendered":"Liberty Mutual conquista las narices de sus futuros clientes"},"content":{"rendered":" [ad_1]\r\n<br><div id=\"textoNoticia\">\n\n\t\t\t\t\t\t\t\t\t\t<p class=\"excerpt-single\">La empresa ha publicado un anuncio en el Chicago Sun Times que desprende el inconfundible olor a coche nuevo.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n<figure class=\"wp-block-image\"><\/figure><p>El marketing olfativo es una t\u00e9cnica utilizada para <strong>aumentar el v\u00ednculo emocional<\/strong> con el cliente, y es precisamente este el objetivo de la aseguradora estadounidense Liberty Mutual.<\/p>\n\n\n\n<p>La compa\u00f1\u00eda ha creado un anuncio que pretende <strong>colarse en la mente de los potenciales compradores de coches<\/strong> a trav\u00e9s de su nariz. Se trata de una creatividad desarrollada por Goodby Silverstein &amp; Partners que apareci\u00f3 en la edici\u00f3n del 28 de abril del Chicago Sun Times. Un dise\u00f1o aparentemente sencillo, en amarillo y con la frase &#8220;Si est\u00e1 pensando en un auto nuevo, piense en Liberty Mutual. Personalizamos su seguro de autom\u00f3vil para que solo pague por lo que necesita&#8221;. Sin embargo, el anuncio desprende <strong>un olor muy caracter\u00edstico, que se asocia a los coches nuevos.<\/strong> S\u00ed, los mismos que necesitan de inmediato un seguro.<\/p>\n\n\n<p>Liberty Mutual espera as\u00ed mantenerse en el subconsciente de los compradores para que, cuando comiencen a probar coches y antes de comprarlos, recuerden su necesidad de contratar un seguro.<\/p>\n<div id=\"attachment_479883\" style=\"width: 636px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-479883\" class=\"wp-image-479883 size-full\" src=\"https:\/\/super-news.info\/es\/wp-content\/uploads\/sites\/4\/2019\/05\/1557386818_714_Liberty-Mutual-conquista-las-narices-de-sus-futuros-clientes.jpg\" alt=\"Liberty Mutual\" width=\"626\" height=\"364\"\/><p id=\"caption-attachment-479883\" class=\"wp-caption-text\">Imagen anuncio Liberty Mutual. Fuente:<em> The Drum<\/em><\/p><\/div><br\/>\n\n\n\n\t\t\t\t\t\t\t\t\t\t<p class=\"link-telegram\">\n\t\t\t\t\t\t\t\t\t\t\tNo te pierdas nada de MarketingDirecto.com y \u00fanete a nuestro Telegram t.me\/MarketingDirecto\n\t\t\t\t\t\t\t\t\t\t<\/p>\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n\n\t\t\t\t\t\t\t\t\t\t\n\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div><script>(function(d, s, id) {\n  var js, fjs = d.getElementsByTagName(s)[0];\n  if (d.getElementById(id)) return;\n  js = d.createElement(s); js.id = id;\n  js.src = \"http:\/\/connect.facebook.net\/es_LA\/sdk.js#xfbml=1&appId=408746052611679&version=v2.3\";\n  fjs.parentNode.insertBefore(js, fjs);\n}(document, 'script', 'facebook-jssdk'));<\/script>\r\n<br>[ad_2]\r\n<br><a href=\"https:\/\/www.marketingdirecto.com\/marketing-general\/publicidad\/liberty-mutual-conquista-las-narices-de-sus-futuros-clientes\">Source link <\/a><!-- \/wp:post-content -->","protected":false},"excerpt":{"rendered":"<p>[ad_1] La empresa ha publicado un anuncio en el Chicago Sun Times que desprende el inconfundible olor a coche nuevo. El marketing olfativo es una t\u00e9cnica utilizada para aumentar el v\u00ednculo emocional con el cliente, y es precisamente este el objetivo de la aseguradora estadounidense Liberty Mutual. La compa\u00f1\u00eda ha creado un anuncio que pretende [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1316,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Liberty Mutual conquista las narices de sus futuros clientes - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/es\/liberty-mutual-conquista-las-narices-de-sus-futuros-clientes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Liberty Mutual conquista las narices de sus futuros clientes - Super News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] La empresa ha publicado un anuncio en el Chicago Sun Times que desprende el inconfundible olor a coche nuevo. El marketing olfativo es una t\u00e9cnica utilizada para aumentar el v\u00ednculo emocional con el cliente, y es precisamente este el objetivo de la aseguradora estadounidense Liberty Mutual. 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