{"id":1288,"date":"2019-05-09T02:56:52","date_gmt":"2019-05-08T23:56:52","guid":{"rendered":"https:\/\/super-news.info\/es\/por-que-el-marketing-de-contenidos-es-un-maraton-no-un-sprint\/"},"modified":"2020-02-21T19:37:51","modified_gmt":"2020-02-21T16:37:51","slug":"por-que-el-marketing-de-contenidos-es-un-maraton-no-un-sprint","status":"publish","type":"post","link":"https:\/\/super-news.info\/es\/por-que-el-marketing-de-contenidos-es-un-maraton-no-un-sprint\/","title":{"rendered":"Por qu\u00e9 el marketing de contenidos es un marat\u00f3n, no un sprint"},"content":{"rendered":"<p>Joe Pulizzi (Content Marketing Institute) asegura que el marketing de contenidos es una disciplina que requiere mucha paciencia por parte de quienes posan sus ojos en ella.<\/p>\n<p><strong>Toda marca que se precie necesita pertrecharse de contenido de calidad para conectar adecuadamente con su target.<\/strong> \u00bfEl problema? Que s\u00f3lo un min\u00fasculo porcentaje de empresas hinca adecuadamente el diente al content marketing.<\/p>\n<p>Consciente de que el marketing de contenidos se les hace a menudo a cuesta arriba a las marcas, <strong>Joe Pulizzi<\/strong>, fundador de Content Marketing Institute, ha desmenuzado hoy en Online Marketing Rockstars (OMR) unas cuantas claves para aproximarse de manera m\u00e1s eficaz a esta disciplina.<\/p>\n<p>Pulizzi subraya que el content marketing es una disciplina que requiere much\u00edsima paciencia por parte de quienes posan en ella sus ojos. <strong>\u201cEl marketing de contenidos es un marat\u00f3n, no un sprint\u201d<\/strong>, subraya. En este sentido, es vital que las marcas procuren consistencia a sus estrategias de content marketing.<\/p>\n<p>Para sacar todo su jugo al content marketing las marcas deben dejar de mirarse el ombligo y<strong> dar a la audiencia lo que \u00e9sta quiere, no lo que ellas quieren vender<\/strong>, advierte Pulizzi.<\/p>\n<p>Si el foco no est\u00e1 puesto en la audiencia, es imposible que el<strong> marketing de contenidos<\/strong> d\u00e9 alas a las marcas y ponga realmente beneficios contantes y sonantes en sus manos.<\/p>\n<p>El content marketing se levanta sobre cuatro cimientos, de acuerdo con Pulizzi: <strong>el tipo de contenido elegido, la plataforma donde ese contenido va a echar ra\u00edces, la distribuci\u00f3n consistente del contenido y las estrategias a largo plazo.<\/strong><\/p>\n<p>En cuanto a las m\u00e9tricas para tomar la medida a la eficacia del marketing de contenidos,<strong> Pulizzi insiste en que la m\u00e9trica m\u00e1s importante son los suscriptores<\/strong> (aquellos que se suscriben al newsletter de la marca). En el \u00faltimo escal\u00f3n estar\u00edan, por el contrario, los fans de las empresas en Facebook y en Instagram, se\u00f1ala el fundador de Content Marketing Institute.<\/p>\n<blockquote><p>#ContentMarketing: &#8220;Focus on subscribers as the key metric!&#8221; (@JoePulizzi, Founder @CMIContent) #OMR19<\/p>\n<p>\u2014 OMR (@OMRockstars) 8 de mayo de 2019<\/p><\/blockquote>\n<p>No te pierdas nada de MarketingDirecto.com y \u00fanete a nuestro Telegram t.me\/MarketingDirecto<\/p>\n<p><a href=\"https:\/\/www.marketingdirecto.com\/marketing-general\/marketing-de-contenidos-by-outbrain\/por-que-marketing-contenidos-es-maraton-no-sprint\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Joe Pulizzi (Content Marketing Institute) asegura que el marketing de contenidos es una disciplina que requiere mucha paciencia por parte de quienes posan sus ojos en ella. Toda marca que se precie necesita pertrecharse de contenido de calidad para conectar adecuadamente con su target. \u00bfEl problema? Que s\u00f3lo un min\u00fasculo porcentaje de empresas hinca adecuadamente [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1289,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Por qu\u00e9 el marketing de contenidos es un marat\u00f3n, no un sprint - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/es\/por-que-el-marketing-de-contenidos-es-un-maraton-no-un-sprint\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por qu\u00e9 el marketing de contenidos es un marat\u00f3n, no un sprint - Super News\" \/>\n<meta property=\"og:description\" content=\"Joe Pulizzi (Content Marketing Institute) asegura que el marketing de contenidos es una disciplina que requiere mucha paciencia por parte de quienes posan sus ojos en ella. 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