{"id":1264,"date":"2019-05-08T13:10:07","date_gmt":"2019-05-08T10:10:07","guid":{"rendered":"https:\/\/super-news.info\/es\/havas-media-madrid-y-lola-mullenlowe-destacan-en-el-best-of-the-best-de-warc\/"},"modified":"2019-05-08T13:10:08","modified_gmt":"2019-05-08T10:10:08","slug":"havas-media-madrid-y-lola-mullenlowe-destacan-en-el-best-of-the-best-de-warc","status":"publish","type":"post","link":"https:\/\/super-news.info\/es\/havas-media-madrid-y-lola-mullenlowe-destacan-en-el-best-of-the-best-de-warc\/","title":{"rendered":"Havas Media Madrid y LOLA MullenLowe destacan en el &#8220;Best of the Best&#8221; de WARC"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"textoNoticia\">\n<p class=\"excerpt-single\">WARC ha publicado el ranking de las mejores agencias, campa\u00f1as y marcas de las categor\u00edas bebidas, servicios financieros, gran consumo, alimentaci\u00f3n y retail en el que hay presencia espa\u00f1ola. <\/p>\n<p>WARC ha dado a conocer su ranking &#8220;Best of the Best&#8221; de las campa\u00f1as, marcas y agencias m\u00e1s destacadas de las categor\u00edas automoci\u00f3n, <strong>bebidas, servicios financieros, gran consumo, alimentaci\u00f3n y retail.<\/strong><\/p>\n<p>Los resultados del informe se extraen de la combinaci\u00f3n de los rankings Creative 100, Effective 100 y Media 100 elaborados por la compa\u00f1\u00eda. La presencia espa\u00f1ola la encontramos en las categor\u00edas automoci\u00f3n y retail en donde <strong>Havas Media Madrid y LOLA MullenLowe<\/strong> destacan por su excelencia.<\/p>\n<p>As\u00ed, Havas Media Madrid se sit\u00faa en la primera posici\u00f3n dentro del sector de automoci\u00f3n en la categor\u00eda de medios gracias a su trabajo \u201cLead Generation\u201d para Kia. Por su parte, LOLA MullenLowe ha conseguido reinar el ranking de retail gracias a la creatividad de su pieza m\u00e1s aclamada \u201cScary Clown Night\u201d para Burger King.<\/p>\n<p>A continuaci\u00f3n les mostramos los rankings completos de las diferentes sectores:<\/p>\n<p><strong>AUTOMOCI\u00d3N:<\/strong><\/p>\n<p>#1 campaign for creativity: Clowns, Audi, BBH London<\/p>\n<p>#1 campaign for media: Lead Generation, Kia, Havas Media Madrid<\/p>\n<p>#1 campaign for effectiveness: Beauty and Brains, Audi, BBH London \/ Salmon London \/ MediaCom London \/ PHD London<\/p>\n<p>#1 agency: BBH London<\/p>\n<p>#1 agency network: PHD Worldwide<\/p>\n<p>#1 brand: Audi<\/p>\n<p>#1 advertiser: Volkswagen Group<\/p>\n<p>\u00a0<\/p>\n<p><strong>BEBIDAS:<\/strong><\/p>\n<p>#1 campaign for creativity: Tagwords, Budweiser, Africa S\u00e3o Paulo<\/p>\n<p>#1 campaign for media: The Awesome Is Here, Cerveza Victoria, MediaCom Mexico City<\/p>\n<p>#1 campaign for effectiveness: No More Excuses, Heineken, Publicis Milan \/ POKE London \/ Starcom Amsterdam \/ Publicis London<\/p>\n<p>#1 agency: MediaCom Mexico City<\/p>\n<p>#1 agency network: BBDO Worldwide<\/p>\n<p>#1 brand: Coca-Cola<\/p>\n<p>#1 advertiser: Anheuser-Busch InBev<\/p>\n<p>\u00a0<\/p>\n<p><strong>SERVICIOS FINANCIEROS:<\/strong><\/p>\n<p>#1 campaign for creativity: Fearless Girl, State Street Global Advisors, McCann New York<\/p>\n<p>#1 campaign for media: The Animals&#8217; Own Emergency Number, DNB, TRY\/APT Oslo<\/p>\n<p>#1 campaign for effectiveness: The Impact of Fearless Girl, State Street Global Advisors, McCann New York<\/p>\n<p>#1 agency: McCann New York<\/p>\n<p>#1 agency network: McCann Worldgroup<\/p>\n<p>#1 brand: State Street Global Advisors<\/p>\n<p>#1 advertiser: State Street Corporation<\/p>\n<p>\u00a0<\/p>\n<p><strong>GRAN CONSUMO:<\/strong><\/p>\n<p>#1 campaign for creativity: #Bloodnormal, Bodyform\/Libresse, AMV BBDO London<\/p>\n<p>#1 campaign for media: I Don&#8217;t Roll On Shabbos, Gillette, MediaCom Connections Tel Aviv<\/p>\n<p>#1 campaign for effectiveness: Healthy Hands Chalk Sticks, Savlon, Ogilvy Mumbai<\/p>\n<p>#1 agency: Colenso BBDO Auckland<\/p>\n<p>#1 agency network: BBDO Worldwide<\/p>\n<p>#1 brand: Pedigree<\/p>\n<p>#1 advertiser: Procter &amp; Gamble<\/p>\n<p>\u00a0<\/p>\n<p><strong>ALIMENTACI\u00d3N:<\/strong><\/p>\n<p>#1 campaign for creativity: Exclusive The Rainbow, Skittles, DDB Chicago<\/p>\n<p>#1 campaign for media: Let Out The Sour, Skittles, MediaCom Dubai<\/p>\n<p>#1 campaign for effectiveness: Cheetos Museum, Cheetos, Goodby Silverstein &amp; Partners San Francisco \/ OMD New York<\/p>\n<p>#1 agency: adam&amp;eveDDB London<\/p>\n<p>#1 agency network: DDB Worldwide<\/p>\n<p>#1 brand: Skittles<\/p>\n<p>#1 advertiser: Mars<\/p>\n<p>\u00a0<\/p>\n<p><strong>RETAIL:<\/strong><\/p>\n<p>#1 campaign for creativity: Scary Clown Night, Burger King, LOLA MullenLowe Madrid<\/p>\n<p>#1 campaign for media: Turning KFC Into Gamers Playground, KFC, Mindshare Shanghai<\/p>\n<p>#1 campaign for effectiveness: How Lidl Grew A Lot, Lidl, TBWALondon \/ Starcom London<\/p>\n<p>#1 agency: Mindshare Shanghai<\/p>\n<p>#1 agency network: Ogilvy<\/p>\n<p>#1 brand: Burger King<\/p>\n<p>#1 advertiser: Restaurant Brands International<\/p>\n<p class=\"link-telegram\">\n\t\t\t\t\t\t\t\t\t\t\tNo te pierdas nada de MarketingDirecto.com y \u00fanete a nuestro Telegram t.me\/MarketingDirecto\n\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<p><script>(function(d, s, id) {\n  var js, fjs = d.getElementsByTagName(s)[0];\n  if (d.getElementById(id)) return;\n  js = d.createElement(s); js.id = id;\n  js.src = \"http:\/\/connect.facebook.net\/es_LA\/sdk.js#xfbml=1&appId=408746052611679&version=v2.3\";\n  fjs.parentNode.insertBefore(js, fjs);\n}(document, 'script', 'facebook-jssdk'));<\/script><br \/>\n<br \/>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/www.marketingdirecto.com\/marketing-general\/agencias\/havas-media-madrid-y-lola-mullenlowe-destacan-en-el-best-of-the-best-de-warc\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] WARC ha publicado el ranking de las mejores agencias, campa\u00f1as y marcas de las categor\u00edas bebidas, servicios financieros, gran consumo, alimentaci\u00f3n y retail en el que hay presencia espa\u00f1ola. WARC ha dado a conocer su ranking &#8220;Best of the Best&#8221; de las campa\u00f1as, marcas y agencias m\u00e1s destacadas de las categor\u00edas automoci\u00f3n, bebidas, servicios [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1265,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Havas Media Madrid y LOLA MullenLowe destacan en el &quot;Best of the Best&quot; de WARC - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/es\/havas-media-madrid-y-lola-mullenlowe-destacan-en-el-best-of-the-best-de-warc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Havas Media Madrid y LOLA MullenLowe destacan en el &quot;Best of the Best&quot; de WARC - Super News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] WARC ha publicado el ranking de las mejores agencias, campa\u00f1as y marcas de las categor\u00edas bebidas, servicios financieros, gran consumo, alimentaci\u00f3n y retail en el que hay presencia espa\u00f1ola. WARC ha dado a conocer su ranking &#8220;Best of the Best&#8221; de las campa\u00f1as, marcas y agencias m\u00e1s destacadas de las categor\u00edas automoci\u00f3n, bebidas, servicios [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/super-news.info\/es\/havas-media-madrid-y-lola-mullenlowe-destacan-en-el-best-of-the-best-de-warc\/\" \/>\n<meta property=\"og:site_name\" content=\"Super News\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-08T10:10:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-08T10:10:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/super-news.info\/es\/wp-content\/uploads\/sites\/4\/2019\/05\/Havas-Media-Madrid-y-LOLA-MullenLowe-destacan-en-el-Best.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"626\" \/>\n\t<meta property=\"og:image:height\" content=\"364\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"super-news\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"super-news\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/super-news.info\\\/es\\\/havas-media-madrid-y-lola-mullenlowe-destacan-en-el-best-of-the-best-de-warc\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/super-news.info\\\/es\\\/havas-media-madrid-y-lola-mullenlowe-destacan-en-el-best-of-the-best-de-warc\\\/\"},\"author\":{\"name\":\"super-news\",\"@id\":\"https:\\\/\\\/super-news.info\\\/es\\\/#\\\/schema\\\/person\\\/2d4068cb2f39cd10008c2fce578a7356\"},\"headline\":\"Havas Media Madrid y LOLA MullenLowe destacan en el &#8220;Best of the Best&#8221; 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