{"id":12146,"date":"2020-07-29T02:48:00","date_gmt":"2020-07-28T23:48:00","guid":{"rendered":"https:\/\/super-news.info\/es\/la-woo-lanza-oursecondchance-la-mayor-campana-mundial-de-exterior-digital-hasta-la-fecha\/"},"modified":"2020-07-29T02:48:07","modified_gmt":"2020-07-28T23:48:07","slug":"la-woo-lanza-oursecondchance-la-mayor-campana-mundial-de-exterior-digital-hasta-la-fecha","status":"publish","type":"post","link":"https:\/\/super-news.info\/es\/la-woo-lanza-oursecondchance-la-mayor-campana-mundial-de-exterior-digital-hasta-la-fecha\/","title":{"rendered":"La WOO lanza &#8220;#OurSecondChance&#8221;, la mayor campa\u00f1a mundial de Exterior Digital hasta la fecha"},"content":{"rendered":"<p>#OurSecondChance se desarrollar\u00e1 en Europa, Norte y Sudam\u00e9rica, \u00c1frica, Asia, el Lejano Oriente, incluyendo China y AustralasiaLa World Out of Home Organization (WOO) ha comenzado hoy el lanzamiento de una campa\u00f1a de Publicidad Exterior Digital (DOOH) que con el t\u00edtulo de #OurSecondChance y creada por la nueva agencia creativa del Reino Unido New Commercial Arts se va a difundir por todo el mundo.Esta es la primera gran campa\u00f1a de la agencia formada en mayo por los fundadores de adam&amp;eve James Murphy y David Golding con Ian Heartfield de BBH y Rob Curran de Wunderman Thompson.La acci\u00f3n cuenta con el respaldo de exclusivistas de exterior de todo el mundo y de asociaciones nacionales del sector, como La FEDE-Aepe en Espa\u00f1a. Su valor estimado inicial es de 25 millones de d\u00f3lares en inventario de primera categor\u00eda, aunque podr\u00e1 superarse esa cantidad con la adhesi\u00f3n de otros exclusivistas locales. Grand Visual se encarga de la producci\u00f3n y distribuci\u00f3n de la campa\u00f1a.Para el presidente de WOO, Tom Goddard Our Second Chance &#8220;refleja el nuevo mundo post Covid, de una manera no partidista y destaca la oportunidad que da a los ciudadanos de todo el mundo, de considerar sus prioridades y aspiraciones&#8221;.&#8221;New Commercial Arts -a\u00f1ade- ha producido una impresionante campa\u00f1a que muestra la industria la Publicidad Exterior en su mejor y m\u00e1s llamativo momento: un recordatorio a los anunciantes y agencias de que, a medida que el mundo vuelve a abrir sus puertas, la Publicidad Exterior sigue siendo el \u00fanico medio de difusi\u00f3n verdaderamente global&#8221;.El fundador y creativo de New Commercial Arts, Ian Heartfield, afirma: &#8220;Este gran encargo procedente de una de las principales organizaciones internacionales del sector publicitario ha supuesto una magn\u00edfica oportunidad para que la agencia demuestre sus capacidades en un medio que amamos y en un escenario global que vive un momento crucial&#8221;.El CEO de Grand Visual, Neil Morris, se\u00f1ala: &#8220;La calidad y la ubicuidad de las pantallas en todo el mundo hacen que el DOOH sea el medio perfecto para dirigirse a las audiencias a escala global. La localizaci\u00f3n y comprobaci\u00f3n ofrecen un gran control de calidad y garantizan el impacto creativo del DOOH en un mundo saturado de mensajes&#8221;.#OurSecondChance se desarrollar\u00e1 en Europa, Norte y Sudam\u00e9rica, \u00c1frica, Asia, el Lejano Oriente, incluyendo China y Australasia. Los exclusivistas que apoyan la campa\u00f1a incluyen entre otros a Clear Channel a nivel mundial; Global, Ocean Outdoor y Str\u00f6er en Europa, OUTFRONT Media en Am\u00e9rica del Norte, oOh!media en Australasia, Phoenix Metropolitan en China y LIVE BOARD en Jap\u00f3n.En paralelo a la masiva campa\u00f1a DOOH de desarrollar\u00e1 una importante iniciativa social con el hashtag #OurSecondChance desplegando encuestas en Twitter para explorar las actitudes de los consumidores ante las decisiones y oportunidades que se presentan en un mundo alterado por Covid-19.Nota de prensa No te pierdas nada de MarketingDirecto.com y \u00fanete a nuestro Telegram t.me\/MarketingDirecto<br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"https:\/\/www.marketingdirecto.com\/marketing-general\/agencias\/la-woo-lanza-oursecondchance-la-mayor-campana-mundial-de-exterior-digital-hasta-la-fecha\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>#OurSecondChance se desarrollar\u00e1 en Europa, Norte y Sudam\u00e9rica, \u00c1frica, Asia, el Lejano Oriente, incluyendo China y AustralasiaLa World Out of Home Organization (WOO) ha comenzado hoy el lanzamiento de una campa\u00f1a de Publicidad Exterior Digital (DOOH) que con el t\u00edtulo de #OurSecondChance y creada por la nueva agencia creativa del Reino Unido New Commercial Arts [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12147,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-12146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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