{"id":10565,"date":"2019-09-08T05:30:51","date_gmt":"2019-09-08T02:30:51","guid":{"rendered":"https:\/\/super-news.info\/es\/burger-king-ayuda-a-los-clientes-de-mcdonalds-a-escapar-del-payaso\/"},"modified":"2019-09-08T05:30:52","modified_gmt":"2019-09-08T02:30:52","slug":"burger-king-ayuda-a-los-clientes-de-mcdonalds-a-escapar-del-payaso","status":"publish","type":"post","link":"https:\/\/super-news.info\/es\/burger-king-ayuda-a-los-clientes-de-mcdonalds-a-escapar-del-payaso\/","title":{"rendered":"Burger King ayuda a los clientes de McDonald&#8217;s a escapar del payaso"},"content":{"rendered":"<div id=\"textoNoticia\">\n<p class=\"excerpt-single\">Burger King Alemania aprovecha el estreno de la pel\u00edcula &#8220;It: Cap\u00edtulo 2&#8221; para captar clientes y superar a su eterno competidor.<\/p>\n<\/p>\n<p>Este viernes llega a los cines &#8220;It: Cap\u00edtulo 2&#8221;, la secuela de la pel\u00edcula del terror\u00edfico payaso pensado por Stephen King. Al igual que hizo cuando se estren\u00f3 la primera parte hace dos a\u00f1os, Burger King Alemania ha aprovechado la ocasi\u00f3n para lanzar una<strong> inteligente campa\u00f1a publicitaria<\/strong> y arremeter (como de costumbre) contra su rival McDonald&#8217;s.<\/p>\n<p>En concreto, la cadena de las hamburguesas a la parrilla, con la ayuda de la agencia Grabarz &amp; Partner, se ha propuesto acabar con la mascota y emblema publicitario de su competidor, el c\u00e9lebre Ronald McDonald. Y, una vez m\u00e1s, lo hace <strong>de una manera muy creativa<\/strong>.<\/p>\n<p>\n\t\t\t\t<iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/Jh21gFFjiu8?enablejsapi=1&amp;version=3&amp;rel=0&amp;showinfo=0&amp;controls=0\" id=\"iframePlayer\" width=\"940\" height=\"529\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"><\/iframe>\n\t\t\t<\/p>\n<p>Si no visualiza correctamente el v\u00eddeo embedded, haga clic aqu\u00ed.<\/p>\n<p>La compa\u00f1\u00eda ha colocado un <strong>anuncio oculto de realidad aumentada<\/strong> en <em>Kino News<\/em>, la revista de cine de McDonald&#8217;s Alemania. Los clientes que se encuentran en un restaurante del rival de Burger King, reciben a trav\u00e9s Facebook e Instagram, con la ayuda de geotargeting, una invitaci\u00f3n para abrir la revista.<\/p>\n<p>Si encuentran el art\u00edculo sobre &#8220;It: Cap\u00edtulo 2&#8221; todo lo que tienen que hacer es sacar su smartphone, abrir la aplicaci\u00f3n Burger King y hacer clic en la casilla &#8220;Entkomme dem Clown&#8221; (&#8220;Escapa del payaso&#8221;). El usuario recibe entonces una solicitud de registro en Burger King y finalmente recibe un <strong>cup\u00f3n para obtener un Whopper<\/strong> al precio de un c\u00e9ntimo.<\/p>\n<p>Sin embargo, Burger King a\u00fan no le asegura la hamburguesa al cliente, porque, para conseguirla, debe huir del payaso de McDonald&#8217;s. Por eso, la aplicaci\u00f3n muestra la ruta al restaurante Burger King m\u00e1s cercano, al que debe llegar en una cuenta atr\u00e1s determinada. S\u00f3lo los que logran llegar al restaurante antes de su vencimiento reciben su bien merecido Whopper. Con esta acci\u00f3n, la compa\u00f1\u00eda quiere sobre todo <strong>ganar nuevos clientes para su aplicaci\u00f3n MyBK<\/strong>. A trav\u00e9s de ella, ofrece ofertas personalizadas, vales descuento e informaci\u00f3n sobre sus productos, entre otras cosas.<\/p>\n<p>&#8220;En Burger King, todos los invitados son bienvenidos, incluso aquellos que por puro miedo escapan de un payaso. Con esta campa\u00f1a <strong>nos anunciamos por primera vez en la revista de cine de nuestro competidor<\/strong> y amado &#8216;It'&#8221;, dice Klaus Schm\u00e4ing, Director de Marketing de Burger King Alemania.<\/p>\n<p>La pieza ha sido producida por Rabbicorn Films. Setup es responsable de las acciones digitales, mientras que Emanate est\u00e1 a cargo de las acciones de relaciones p\u00fablicas. Vizeum Alemania es responsable de la planificaci\u00f3n y compra de medios.<\/p>\n<p class=\"link-telegram\">\n\t\t\t\t\t\t\t\t\t\t\tNo te pierdas nada de MarketingDirecto.com y \u00fanete a nuestro Telegram t.me\/MarketingDirecto\n\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<p><script>(function(d, s, id) {\n  var js, fjs = d.getElementsByTagName(s)[0];\n  if (d.getElementById(id)) return;\n  js = d.createElement(s); js.id = id;\n  js.src = \"http:\/\/connect.facebook.net\/es_LA\/sdk.js#xfbml=1&appId=408746052611679&version=v2.3\";\n  fjs.parentNode.insertBefore(js, fjs);\n}(document, 'script', 'facebook-jssdk'));<\/script><br \/>\n<br \/>\n<!--noindex--><br \/>\n<a href=\"https:\/\/www.marketingdirecto.com\/anunciantes-general\/anunciantes\/burger-king-ayuda-a-los-clientes-de-mcdonalds-a-escapar-del-payaso\" rel=\"nofollow\">Source link <\/a><br \/>\n<!--\/noindex--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Burger King Alemania aprovecha el estreno de la pel\u00edcula &#8220;It: Cap\u00edtulo 2&#8221; para captar clientes y superar a su eterno competidor. Este viernes llega a los cines &#8220;It: Cap\u00edtulo 2&#8221;, la secuela de la pel\u00edcula del terror\u00edfico payaso pensado por Stephen King. Al igual que hizo cuando se estren\u00f3 la primera parte hace dos a\u00f1os, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":10566,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-10565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Burger King ayuda a los clientes de McDonald&#039;s a escapar del payaso - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/es\/burger-king-ayuda-a-los-clientes-de-mcdonalds-a-escapar-del-payaso\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Burger King ayuda a los clientes de McDonald&#039;s a escapar del payaso - Super News\" \/>\n<meta property=\"og:description\" content=\"Burger King Alemania aprovecha el estreno de la pel\u00edcula &#8220;It: Cap\u00edtulo 2&#8221; para captar clientes y superar a su eterno competidor. Este viernes llega a los cines &#8220;It: Cap\u00edtulo 2&#8221;, la secuela de la pel\u00edcula del terror\u00edfico payaso pensado por Stephen King. 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