{"id":10242,"date":"2019-09-03T22:08:28","date_gmt":"2019-09-03T19:08:28","guid":{"rendered":"https:\/\/super-news.info\/es\/amazon-muestra-el-lado-mas-humano-de-alexa-en-esta-emotiva-campana\/"},"modified":"2019-09-03T22:08:29","modified_gmt":"2019-09-03T19:08:29","slug":"amazon-muestra-el-lado-mas-humano-de-alexa-en-esta-emotiva-campana","status":"publish","type":"post","link":"https:\/\/super-news.info\/es\/amazon-muestra-el-lado-mas-humano-de-alexa-en-esta-emotiva-campana\/","title":{"rendered":"Amazon muestra el lado m\u00e1s humano de Alexa en esta emotiva campa\u00f1a"},"content":{"rendered":"<p> [ad_1]<br \/>\n<\/p>\n<div id=\"textoNoticia\">\n<p class=\"excerpt-single\">Un spot en clave baja muestra c\u00f3mo Alexa, el asistente de voz de Amazon, puede ayudar a las personas con discapacidad visual.<\/p>\n<\/p>\n<p>Alexa, el asistente de voz de Amazon, puede<strong> simplificar las tareas diarias<\/strong> y mejorar la vida de muchas personas, pero de algunas especialmente. Es lo que quiere mostrar Amazon con esta campa\u00f1a, creada por Joint London, en la que una mujer se despierta, se hace un caf\u00e9 y se prepara para salir a la calle con su perro, no sin antes preguntar a Alexa qu\u00e9 tiempo hace.<\/p>\n<p>\n\t\t\t\t<iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/rHsO-rXrLLo?enablejsapi=1&amp;version=3&amp;rel=0&amp;showinfo=0&amp;controls=0\" id=\"iframePlayer\" width=\"940\" height=\"529\" frameborder=\"0\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" allowfullscreen=\"\"><\/iframe>\n\t\t\t<\/p>\n<p>Si no visualiza correctamente el v\u00eddeo embedded, haga clic aqu\u00ed.<\/p>\n<p>El spot &#8220;Morning Ritual&#8221;, que cuenta con <strong>versiones de 20, 30 y 60 segundos<\/strong>, ha sido realizado con apoyo del Royal National Institute of Blind People (RNIB) de Reino Unido y dirigido por Fr\u00e9d\u00e9ric Planchon. Evidentemente, la protagonista del anuncio es ciega.<\/p>\n<p>El fotograma final del v\u00eddeo hace referencia a la <strong>colaboraci\u00f3n entre la organizaci\u00f3n ben\u00e9fica y Amazon<\/strong>. Esta incluye apoyo en la formaci\u00f3n del personal de RNIB acerca de los \u00faltimos dispositivos de Amazon o las funcionalidades de Alexa, que pueden beneficiar a las personas con alg\u00fan tipo de discapacidad visual.<\/p>\n<p>Robin Spinks, gerente senior de relaciones con tecnolog\u00eda e innovaci\u00f3n en RNIB, ha comentado: &#8220;Los trabajos m\u00e1s simples, que las personas videntes pueden dar por sentado, a menudo pueden ser los m\u00e1s dif\u00edciles para aquellos que viven con p\u00e9rdida de visi\u00f3n. Tener un dispositivo que puede ofrecer informaci\u00f3n a trav\u00e9s de la voz simplifica tareas y <strong>abre un mundo de accesibilidad<\/strong>&#8220;.<\/p>\n<p>El spot se emite hoy por primera vez en TV y la campa\u00f1a se ejecutar\u00e1 durante varias semanas en<strong> tv y digital<\/strong>, dentro del plan de medios de Initiative.<\/p>\n<p class=\"link-telegram\">\n\t\t\t\t\t\t\t\t\t\t\tNo te pierdas nada de MarketingDirecto.com y \u00fanete a nuestro Telegram t.me\/MarketingDirecto\n\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<p><script>(function(d, s, id) {\n  var js, fjs = d.getElementsByTagName(s)[0];\n  if (d.getElementById(id)) return;\n  js = d.createElement(s); js.id = id;\n  js.src = \"http:\/\/connect.facebook.net\/es_LA\/sdk.js#xfbml=1&appId=408746052611679&version=v2.3\";\n  fjs.parentNode.insertBefore(js, fjs);\n}(document, 'script', 'facebook-jssdk'));<\/script><br \/>\n<br \/>[ad_2]<br \/>\n<br \/><a href=\"https:\/\/www.marketingdirecto.com\/anunciantes-general\/anunciantes\/amazon-muestra-el-lado-mas-humano-de-alexa-en-esta-emotiva-campana\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Un spot en clave baja muestra c\u00f3mo Alexa, el asistente de voz de Amazon, puede ayudar a las personas con discapacidad visual. Alexa, el asistente de voz de Amazon, puede simplificar las tareas diarias y mejorar la vida de muchas personas, pero de algunas especialmente. Es lo que quiere mostrar Amazon con esta campa\u00f1a, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":10243,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-10242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-de-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon muestra el lado m\u00e1s humano de Alexa en esta emotiva campa\u00f1a - Super News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/super-news.info\/es\/amazon-muestra-el-lado-mas-humano-de-alexa-en-esta-emotiva-campana\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon muestra el lado m\u00e1s humano de Alexa en esta emotiva campa\u00f1a - Super News\" \/>\n<meta property=\"og:description\" content=\"[ad_1] Un spot en clave baja muestra c\u00f3mo Alexa, el asistente de voz de Amazon, puede ayudar a las personas con discapacidad visual. Alexa, el asistente de voz de Amazon, puede simplificar las tareas diarias y mejorar la vida de muchas personas, pero de algunas especialmente. Es lo que quiere mostrar Amazon con esta campa\u00f1a, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/super-news.info\/es\/amazon-muestra-el-lado-mas-humano-de-alexa-en-esta-emotiva-campana\/\" \/>\n<meta property=\"og:site_name\" content=\"Super News\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-03T19:08:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-03T19:08:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/super-news.info\/es\/wp-content\/uploads\/sites\/4\/2019\/09\/Amazon-muestra-el-lado-m-s-humano-de-Alexa-en-esta.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"626\" \/>\n\t<meta property=\"og:image:height\" content=\"364\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"super-news\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"super-news\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/super-news.info\\\/es\\\/amazon-muestra-el-lado-mas-humano-de-alexa-en-esta-emotiva-campana\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/super-news.info\\\/es\\\/amazon-muestra-el-lado-mas-humano-de-alexa-en-esta-emotiva-campana\\\/\"},\"author\":{\"name\":\"super-news\",\"@id\":\"https:\\\/\\\/super-news.info\\\/es\\\/#\\\/schema\\\/person\\\/2d4068cb2f39cd10008c2fce578a7356\"},\"headline\":\"Amazon muestra el lado m\u00e1s humano de Alexa en esta emotiva campa\u00f1a\",\"datePublished\":\"2019-09-03T19:08:28+00:00\",\"dateModified\":\"2019-09-03T19:08:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/super-news.info\\\/es\\\/amazon-muestra-el-lado-mas-humano-de-alexa-en-esta-emotiva-campana\\\/\"},\"wordCount\":332,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/super-news.info\\\/es\\\/amazon-muestra-el-lado-mas-humano-de-alexa-en-esta-emotiva-campana\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/super-news.info\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2019\\\/09\\\/Amazon-muestra-el-lado-m-s-humano-de-Alexa-en-esta.jpg\",\"articleSection\":[\"NOTICIAS DE MARKETING DIGITAL\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/super-news.info\\\/es\\\/amazon-muestra-el-lado-mas-humano-de-alexa-en-esta-emotiva-campana\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/super-news.info\\\/es\\\/amazon-muestra-el-lado-mas-humano-de-alexa-en-esta-emotiva-campana\\\/\",\"url\":\"https:\\\/\\\/super-news.info\\\/es\\\/amazon-muestra-el-lado-mas-humano-de-alexa-en-esta-emotiva-campana\\\/\",\"name\":\"Amazon muestra el lado m\u00e1s humano de Alexa en esta emotiva campa\u00f1a - 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